Aweber offers advanced tracking of each email you send which allows you to determine if your sales offers or follow up content are not appealing to people. This can be useful in understanding what content should be removed, or even added, so as time moves forward you can convert a higher rate of click throughs in your follow up email campaigns and close more sales.
This email automation platform is not the most advanced, there are others that are more sophisticated and produce a much higher email quality. This email platform changes the resolution of images, Also, adding blocks (for images and text, etc) isn't very flexible as far as the layout design goes. It is also difficult to customize the blocks (borders, sizing, etc). Finally, though Aweber will auto-save your progress, it does not save previously used fonts/colors, so each time you exit then go back into an email, you have to go through the customizing part to add to an existing email. The overall creative and styling process is terribly outdated.
Tom: Yeah, totally. So, if you’re brand new to email marketing, or if you’ve begun to grow your email list using another email service provider, it’s really quite simple. You’ll use AWeber to manage your subscribers, manage your contacts. You can set up multiple lists to manage those subscribers, or you can have one list, and use what we call, “tags”, which I’m sure a lot of people are familiar with, to manage subscribers and preferences, based on tags. So, you have a bit of option there. First and foremost, it’s collecting and managing subscribers, but then, you can also leverage our core toolset, which is basically the autoresponder, or the automated email campaign sequence, you can develop campaigns, that’s what we call them here, to send automated emails out to those subscribers. Either fired off of tags, so they can trigger off of tags, they can trigger off of just the new subscriber being added to your list.
Before Aweber, I was sending coaching emails to my clients MANUALLY three times per week. I was keeping records on spreadsheets with who had already gotten what coaching email. Aweber eliminated this time-consuming activity. Additionally, I've been able to offer some free e-courses that have ultimately landed me new clients. Only with an autoresponder could I have done this!

Yes, one of the more popular features they offer is their in-depth analytics. This allows you to see things like open rate and click-through rates. It also makes it easy to take action on your stats. For example, you can easily resend a newsletter to anyone who didn’t open the first email or create a segment based on people who clicked a specific link.


I remember these guys from over 10 years ago when I started as a freelance web developer. They have always had their finger on the pulse of online marketing and understand, almost better than any other competitor out there, how to convert leads and continue to deliver a sales message properly. You can learn a lot from this company and gain more knowledge from their blog and knowledge base articles than you can from most websites that discuss e-commerce.

I like how fair Aweber is priced,especially when compared with email marketing tools with similar quality.I like the integration possibilities which our use of Aweber has opened up for my organization ,in terms of the number of other tools,which we are able to integrate Aweber with and improve our sales and marketing process. Also of key importance is how intuitive I find this program ,as it has an easy to use and understand user interface,which is a key part of what I seek from any software product I use


Pros: AWeber provides a simple interface which is easy to manage, and they also provide a large array of tutorials to help make the learning process a bit easier. The templates they provide are also of grat value as well. Tracking subscriber behavior and data is a huge bonus to help improve your conversions. A free 30-day trial is always a huge bonus as well.
An award winning serial entrepreneur running multiple online businesses with 5 figure income. He is the founder of Webfanzine Media which is the parent company of the largest WordPress carousel portal named SliderVilla, Most popular documentation plugin named Documentor. He is also the founder of PurposeThemes, the largest multi-author WordPress theme review portal with 2,000+ premium and free themes. He spends most of his time on marketing these products and helping new people getting on the most popular CMS platform i.e. WordPress. Sometimes he blogs on Internet Techies which servers 300K+ visitors per month.
In the negative points I had mentioned that AWeber is not cheap but you can use this to your advantage. Now many Email Autoresponder’s charge based on how many emails you send per month but AWeber charges based on the number of subscribers. So if you send updates weekly or biweekly it will not prove costly at all but in fact it will be cheaper than those who charge on a per email delivery basis.

AWeber lets you manually add up to 10 contacts—subscribers—via a form. Each record collects the name of the person, email address, ad-tracking value, and the name of the initial email message the person will receive. This can turn into a long and tedious exercise for a long list of names. The import tool is a better choice, as it has a textbox to cut and paste an entire comma-delimited list of email addresses. You can also upload a spreadsheet (XLS and XLSX), text file (CSV, TSV, and TXT). Unlike Campaigner, MailChimp, and GetResponse, AWeber doesn't have Gmail or third-party integration for pulling contacts, which is disappointing. You can, however, export the Gmail contacts to a CSV file and use the import tool.


Nice money savers you mentioned here. But I’d like to mention, be careful when mass deleting the actively subscribed undeliverable. This search field is a bit flawed. I found my own test addressees in this search result when I searched my own aweber subscriber base. Apparently, if there has ever been an undeliverable email (which was the case when my web-host crashed my site in a routine update), said email address will show up in the search results. Make sure you click on each actively subscribed email address before you delete, and it will show whether the “undeliverable” was an isolated incident or a recurring phenomenon with said subscriber. My two cents and good faith attempt ad being earning my keep for a backlink:)
Tom: Yeah, totally. So, if you’re brand new to email marketing, or if you’ve begun to grow your email list using another email service provider, it’s really quite simple. You’ll use AWeber to manage your subscribers, manage your contacts. You can set up multiple lists to manage those subscribers, or you can have one list, and use what we call, “tags”, which I’m sure a lot of people are familiar with, to manage subscribers and preferences, based on tags. So, you have a bit of option there. First and foremost, it’s collecting and managing subscribers, but then, you can also leverage our core toolset, which is basically the autoresponder, or the automated email campaign sequence, you can develop campaigns, that’s what we call them here, to send automated emails out to those subscribers. Either fired off of tags, so they can trigger off of tags, they can trigger off of just the new subscriber being added to your list.
Once you've sent your broadcast, you can track its success through the Reporting tool. For each campaign, you can see the open and click rate as well as the number of replies and unsubscribes. There's no Google Analytics integration, but there is a very helpful step-by-step guide on how to use Google Analytics on a Do-It-Yourself (DIY) basis with AWeber.

George: Well folks, you were this close to a ZZ Top edition of AWeber. Okay. Let’s go ahead and get into the content. Tom, I always love to start the show at a 50,000-foot view, where people can kind of wrap their arms around. If maybe they’re living under a rock and don’t know what AWeber is, why don’t you go ahead and take the time, just to explain really, what is AWeber?
One minor gripe I have however regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a ‘preview on phone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a lot of campaigns every month.
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