Tom: Yeah, totally. So, if you’re brand new to email marketing, or if you’ve begun to grow your email list using another email service provider, it’s really quite simple. You’ll use AWeber to manage your subscribers, manage your contacts. You can set up multiple lists to manage those subscribers, or you can have one list, and use what we call, “tags”, which I’m sure a lot of people are familiar with, to manage subscribers and preferences, based on tags. So, you have a bit of option there. First and foremost, it’s collecting and managing subscribers, but then, you can also leverage our core toolset, which is basically the autoresponder, or the automated email campaign sequence, you can develop campaigns, that’s what we call them here, to send automated emails out to those subscribers. Either fired off of tags, so they can trigger off of tags, they can trigger off of just the new subscriber being added to your list.
Tom: Yeah so, the two most popular prices that we see is, $19 a month, which we talked about earlier. That’s gonna cover you up to 500 subscribers. Then, the next popular tier is $29 a month, which will cover you up to 2500 subscribers. It scales based on a number of subscribers that you have after that. So, those are kind of our cost to entry pricing tiers that we have. One of the really nice things that I appreciate working here at AWeber, it certainly makes conversations a lot easier, is that all of our services, and all of our tools, are offered for everyone. There’s no tiers based on features and based on the toolset.
Send time optimisation is a sophisticated feature which automatically sends your e-newsletter at the time at which it is most likely to be opened. This time is calculated by Mailchimp based on looking at when the subscribers on your list have previously opened mail - it can work this out based on looking at the campaigns you’ve previously sent and also by using data from campaigns sent by other Mailchimp users which feature email addresses that are also present on your list.
In order to determine how successful your email campaign is, you need to be able to track analytics. Both services offer excellent options, allowing you to split your subscriber base into lists, sending different communications to each one. Aweber’s dashboard provides clear information on opens and clicks, as well as letting you track unsubscribers.
I've heard that if you open a new account with Aweber now, you need to use their service for around a month using double optin, which could be annoying. When I set my account up several years ago, I didn't have to do that. So if you're planning on running paid ads etc right away, that might be an issue for you. If not, Aweber is awesome and i'm sure you'll love it.
Autoresponders are e-newsletters that are sent to your mailing list subscribers at pre-defined intervals – for example, you can set them up so that straight after somebody signs up to your list, they receive a welcome or ‘onboarding’ message from your business; a week later they could receive a promo code for specific products; two weeks later they could receive an encouragement to follow you on social media. And so on!
Anna, I really appreciate your Aweber review. I wish I could say my experience has been the same. I find it hard to navigate and even harder to understand. I dread the thought of having to login to my account to do anything. I would really like to see more video’s and tutorials, especially on list building., and why can’t I just email my contacts the old way using aweber? You’re talking to somone who has been totally clueless to autoreponders. I’m wondering is there any hope for me (lol)
And then under global text snippets this is more an advanced feature and if you’re going to be making a lot of changes to something from your business like if you have different hours or different offers, this is something you might want to incorporate. But if you’re just going to have a basic autoresponder sequence with helpful information, this isn’t something that you want to do. Then click on save settings…
Using Aweber, you can create ‘goals’ or combine automation rules with tagging to make autoresponders behave in quite funky ways...but if you want to make use of autoresponders in really advanced ways, you'll probably need to look at other products, particularly Getresponse, which provides 'marketing automation' functionality that hooks up to a built-in CRM.