AWeber is an email marketing software that allows small business owners to easily create and send email campaigns to their customers. Its features include email tracking, newsletters, automation, mobile apps, and more. We compiled AWeber user reviews from our website and around the web and determined that it has generally positive ratings. We also shared its available pricing options.
George: So, I love it because this is literally what happened people, is that I set the ball up, and he was gonna spike it, and he kind of tapped it. It hit the top of the net, and he saw that it was wobbling back and forth, I was like, “I’m not sure if we’re gonna win this game.”, and then you said one thing, Tom. And I was like, “He just spiked the ball.” That was, that Tom mentioned education, that they’re always creating content, that they have live support, that they’re there to help, and so that was super awesome. Now, as I’ve traveled through the interwebs, there are two types of people that I’ve found. There are those people who, they just get it. Like, they’re technically savvy. And then there are those folks that well, not so much. So, as a first time user to AWeber, what are some of the problems, or a problem that I might run into that will kind of perplex me, and what have you guys done internally, to try to not have that moment happen?
Overall: I'm still new to running my business 100% on my own so a lot of marketing programs out there confuse me. This however seems easy enough at this point. I like that almost everything I need is included and if my customer base grows I have the option to upgrade my account to adjust accordingly without overspending. So far it seems great I will leave a more detailed review after my trial ends.
But, what we’ve recently done, which we found some success with, is we give you access to all of those emails, on day one. So, we’ll email you and then we’ll give you access to access all the emails that you will be getting in the future. If you’re just like, “I get that, that’s the first thing you want me to do but, it’s not the first thing I want to do on my AWeber account.” So, we take a very step by step approach for new customers but, we also give you, kind of this ala carte, get access to all the content that you need for onboarding, at once, so that you can choose your own adventure. We can kind of empower you to make those decisions.
We like that AWeber only has one price plan that changes based on the amount of subscribers. It makes it easy to pick the right one straight away, without having to check a long table to compare different offers with varying features. But unfortunately, AWeber isn’t our favourite email marketing solution, ranking rather low in our own table. Their features underwhelmed us, and the user experience is passable at best. Still, if your mind is set on this company, here is their offer:
It’s quite the opposite so, if you can get somebody to actually give them their email address, and say, “I give you permission to send me that really cool e-book, or that really cool checklist, or that really cool thing that you have, and then you can continue to send email, and I will read it, and I will enjoy it.” That’s a really great opportunity that I think a lot of marketers don’t take full advantage of. I think a lot of marketers really rely on the push, the Facebook ads, the blog content, the podcasts. I love all that stuff, and I do all that stuff too, but I think there’s something intimate, something special about creating a really strong bond between the emailer and the email reader, and I think the marketers who crack that code, really see a lot of success.
AWeber Communications, Inc. designs opt-in email marketing software for entrepreneurs and businesses worldwide. It was founded in 1998 by Tom Kulzer after he identified a gap in automated response software for customer support and sales leads. Tom capitalized on that opportunity by creating an “autoresponder software”, which is now popular as AWeber. Since then, AWeber has expanded into a team focused on helping more than 100,000 businesses achieve success with email.
Aweber believes in the importance of making sure you confirm the intent of your subscriber before they are added to your list. You can rest assured that you will have a higher quality of subscriber because they take the time to read their email confirmation message and click on a special link that activates their subscription. This way, if they are added to your list it is because they were serious about joining in the first place – instead of just being added to one of your lists by selecting a checkbox and paying little mind to it (as is the case with many web sites).
One of our favorite business tools out there is the follow up marketing tool from Aweber. They offer auto responders – which are automated email messages, which you can configure to send messages to your customers any number of times, and any number of days, after their initial signup. This is a tremendous marketing tool that gets overlooked from many businesses because they may not realize the technology exists.
Pros: What I like most about Aweber the analytics that the application offers. Compared to other email marketing software in the market, Aweber offers the most specific options in terms of targeting people around the emails they get. For example, Aweber if you send out an email with a particular offer and someone opens it but doesn't click the offer, you are able to know this and decide on the next action to take to convince them to check out your offer.

Examples include a welcome email sent as soon as a new client signs up to your list of contacts, followed a few days later by an informatory email discussing the products and services you offer, then an email informing on current offers, and so on. You could also create different series of post-purchase emails, based on the type of product the individual purchased.
AWeber helps organizations turn passive prospects into loyal customers with email marketing and automation tools with live customer support. Choose from hundreds of ready-to-use sign up form templates and add custom branding – without coding skills. Watch people subscribe via the website, blog posts, Facebook page, in-person events and anywhere else audiences hangs out.
We like that AWeber only has one price plan that changes based on the amount of subscribers. It makes it easy to pick the right one straight away, without having to check a long table to compare different offers with varying features. But unfortunately, AWeber isn’t our favourite email marketing solution, ranking rather low in our own table. Their features underwhelmed us, and the user experience is passable at best. Still, if your mind is set on this company, here is their offer:
Mailchimp is better if you’re just starting out, and looking to setup an email list without committing a budget to it. They focus more on user-friendly designs and options, so apart from their sign-up form HTML requirement you don’t need to be tech-savvy to get started with the service. Mailchimp also offers multiple integrations, so you can import contacts in from different services. However, the service is probably not a good option if you have any plans of including affiliate links in your email marketing.

Run A/B tests to learn how word and design choices impact signups in order to do more of what works. Use email automation to send welcome emails, product launch sequences, email courses and more. Create sophisticated marketing funnels with the easy-to-use builder. To improve performance, use tags to segment subscribers based on the links they click and the emails they open and send the right message to the right person exactly when they need it. Connect with AWeber's team of email experts who can help improve email marketing tactics.


AWeber finds a healthy balance in between ease of use and robust performance. There are some good functions– particularly in the autoresponder world– but navigation is instinctive enough that I was able to perform standard jobs without looking up tutorials. When I did find myself at a loss and relied on the online assistance resources, I was rather impressed with the variety and scope of assistance readily available.

You can also segment your lists based upon subscriber activity like emails opened, links clicked, and more. Plus, you can use traditional segmentation options as well, like gender, age, birthdays, and more. For large blogs covering a variety of topics, it may make sense to let subscribers sign up for updates based on the topic(s) they’re most interested in.
The program is designed to offer a variety of automated email management tools small- to medium-sized businesses, generally up to about 25,000 subscribers. According to Capterra, it is trusted by over 100,000 small businesses and entrepreneurs. So it can be useful for a small operation that wants to reach a few hundred supporters to slightly larger organizations that may have multiple messages that need to reach multiple audiences. According to Zapier, AWeber is a great tool to use if you’re wanting to grow your subscriber list.
Yes, one of the more popular features they offer is their in-depth analytics. This allows you to see things like open rate and click-through rates. It also makes it easy to take action on your stats. For example, you can easily resend a newsletter to anyone who didn’t open the first email or create a segment based on people who clicked a specific link.

List Segmentation: I would have to say the number one feature is the ability to tag and segment subscribers based on their behavior. This allows you to follow up with leads based on the specific actions they take (or don’t take). For example can tag links inside emails so when your subscriber click on it you will know. You will have the power to create list segments based on any field in your database.

I'm still new to running my business 100% on my own so a lot of marketing programs out there confuse me. This however seems easy enough at this point. I like that almost everything I need is included and if my customer base grows I have the option to upgrade my account to adjust accordingly without overspending. So far it seems great I will leave a more detailed review after my trial ends.It's very convienient to be able to manage my payment according to how many subscribers I have instead of over paying for what I'm not even using. I love that sign up forms Analytics, Integrations Image Hosting and stock photos are also included and easy to use. I don't have to have multiple programs open at the same time to complete a task.
Tom: Yeah so again, I stand really firmly behind our educational content so, instead of jumping straight to AWeber and looking at our products, if you’re new to email marketing or you just looking to become a better email marketer, it’s probably best to start with our blog. So, blog.aweber.com. So, you’ll check out our blog content, and we have all of our incentives to join our list. So we have, things that you can sign up for. We have courses, we have a fantastic, “what to write in your email” course, that gets you 20+ email templates that are basically fill in the blank. So, you can check that out, over at our blog.

Thanks for the recommendation Ana. Once again your blog is helping to focus on what is needed to do to increase traffic & sales. Yes, I need to focus more on the information that we send out to our subscribers and I will take a look at Aweber! I’d be interested to hear, however, how often do you think is appropriate to send newsletters to your list?

The greatest component about making utilization of aweber will certainly certainly be this may alleviate connected along with acquire take good point about inside inclusion capacity in order to hyperlink several additional applications. Generating this the easy job to be able to sustain related together with your really private clients along together with cope with the particular particular sequence connected along with email advertising and sales communications. We in truth is likely to end up becoming at a place to acquire the costs within Aweber returning again within the handful of the particular little while connected with applying this particular. This specific might believe concerning more as well as perhaps a excellent offer much much less period focused about how precisely exactly accurately specifically exactly especially specifically exactly massive through the specific subsequent your business offers.
Aweber search offers many features that we can use to find out more information about people in our Emailing list like who is not opening your Email, Email last opened; link clicked or not and many other features. Along with it, you can see people who have unsubscribed but still a part of your list, and you have to manually clear them to cut down the Aweber pricing on the next bill.
There is usually a free trial available to try Aweber. Aweber also plays nicely with WordPress and hundreds of other integrations.I've been using Aweber for close to 10 years on and off. I've tried other similar programs such as Mail Chimp and Infusionsoft, but have always come back to Aweber as my autoresponder of choice. I know some of this may have to do with the fact that I learned their system first, but I also think they have a very simple interface and the layout seems logical to me.

Aweber seems to be working to add more functionality and become more of an automation platform rather than just an email and mailing list service. I used Aweber for nearly a decade and I still think that it's a sold solution. I would recommend it over ContstantContact or MailChimp. The platform is solid and reliable, that's huge in the marketing world.


Being able to capture potential clients via email signups is huge for my consulting business. The analytics that allow me to see what the open rate, click through rate and sales made from emails I send to my list are super helpful. In the past year, I have been able to fine tune what my list is most responsive to because of the detailed analytics. This is useful for anyone wanting to grow and maintain their email list.

This is a great product if you are looking to send out information to others. This will be a plugin that you can put into your website and will pop up either when visited or when they click on a specific link. This works really great when you are trying to send out brochures or pamphlets and have an email of the individual or group that contacted you for said information.
List management. It's easy to upload lists and add new subscribers. It is easy to clean up the lists as well. It serves well if you're looking a way to send out simple emails for a large list. It's also nice to be able to switch between multiple lists to see only the emails that have been sent to a certain list. In other platforms, this has been an issue.
AWeber Systems makes no warranties of any kind, whether expressed or implied, for the service it is providing. AWeber Systems also disclaims any warranty of merchantability or fitness for a particular purpose. AWeber Systems will not be responsible for any damage suffered. This includes loss of data resulting from delays, nondeliveries, misdeliveries, or service interruptions caused by AWeber Systems' negligence or the subscriber's errors or omissions. Use of any information obtained via AWeber Systems is at your own risk. AWeber Systems specifically denies any responsibility for the accuracy or quality of information obtained through its services.
Cons: Stay away! Their RSS campaign did not send out for a while and then on its own sent out 6 emails at once really pissing off our readers they offered us a discount of 30% if we signed a two year contract after I said it was an inexcusable mistake which cost me hundreds of dollars in unsubscribes and possibly thousands and pissed off my entire email list. 30% off their inflated high price which they had just boosted was not worth it - i have heard many experts and users tell me of Aweber nightmare stories since my experience. I would recommend mailchimp as an option for basic users, i would advice all to stay away from Aweber
Mailchimp also provides similar analytics, as well the most clicked links in emails. You can send modified campaigns to subscribers who haven’t clicked on links in previous emails, plus identify bounced emails with Mailchimp advising you on which ones to re-send.  Mailchimp also lets you compare your email performance against others in your industry. Finally, Mailchimp’s A/B testing setup is a lot easier to use, allowing you to test subject lines or even the time of day to send emails.
When it comes to creating campaigns, AWeber offers a slightly different mechanism than similar marketing systems. You can use it to create follow-up series and autoresponders, and build your own, personalized messages with a handy drag-and-drop tool. Premade templates are available, but users are encouraged to design their own, more business-specific ones.

AWeber has a lot to provide, especially for companies which frequently use autoresponders. The autoresponder series established was among the most intuitive and easiest I’ve ever seen … and of course, once your series is set up, you can enable it to run in the background with no further actions on your part. The WYSIWYG editor has some great functions and current updates have actually enhanced the email style experience significantly. The analytics and reporting abilities are an action above par, as is AWeber’s variety of integrations.
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George: Okay? We’re gonna play a game of, “Interview Volley Ball”, and what I’m about to do is, I’m gonna set the ball up and then you’re gonna spike it. Okay? There are two questions, and I don’t want to take a break in between them. I’m just gonna give you the two questions and then you roll with it. We’re gonna be like Top Gun Maverick and Goose, we’re gonna be high-fiving because we’re gonna win the game here. That’s simply this, “When you look at the space, who is AWeber’s competitors?”, and then the spike for you is, “What in the world makes AWeber better than them?”
George: Yeah, I don’t know about you, One Last Tool viewers and listeners, and Tom, I don’t know about you either but, my inbox and I, we have a love-hate relationship. That is, that I love to hate it. So, when I finally let you in my inbox, there is a very good reason that I have that e-book, that checklist, that guide, that webinar. Because otherwise, I’m like, “No, no, no, no. No, we don’t need that.” It’s just how we are so, we dumped out a little bit ago, $19 a month as kind of the starting plan but, are there more? Are there branches to that? Talk me through, how much AWeber’s going to cost me if I’m just starting out to if I’m a super advanced user with several thousand contacts in my database.
Aweber lets you make signup forms with up to 25 fields of information, using either your own design or a pre-made template. Forms can be embedded into your site, turned into a landing page, and you can carry out A/B tests on them. It also integrates with Worpdress, Paypal and Facebook so you can add contact information from customers that already connect with you on these platforms. You can also use the mobile app to add subscribers on the go, for example at an event.
AWeber finds a healthy balance in between ease of use and robust performance. There are some good functions– particularly in the autoresponder world– but navigation is instinctive enough that I was able to perform standard jobs without looking up tutorials. When I did find myself at a loss and relied on the online assistance resources, I was rather impressed with the variety and scope of assistance readily available.
For me, an obvious alternative to both Mailchimp and Aweber is Getresponse. Depending on your list size, it will usually come in cheaper than both Mailchimp and Aweber (particularly if you pay upfront for a year or two years), and it’s feature packed (offering landing pages, webinars and a CRM tool in addition to the features outlined above). And it is much more flexible than either Mailchimp or Aweber when it comes to emailing segmented data and managing multiple lists. 
AWeber offers month-to-month, quarterly, and annual plans for each of its tiers. The least-expensive plan, for up to 500 contacts, is $19 per month (or $49 per quarter or $149 per year). AWeber adds $10 to the normal rate to expand the service to 2,500 users and adds $30 to increase the capacity to 5,000 users. AWeber also automatically sets you up for automatic billing. If you change your mind, the company offers a 30-day full refund.
Overall: I did not get many benefits and had a bad experience overall - i no longer care this happened months ago I am over it but since I am writing a review on software i have used, I would advise all honestly to stay away as my story seems far from unique and had other bad experiences which i don't have time to list - MailChimp is a pretty good alternative if you are checking out ESPs
Your webinar registrants want to hear more from you, but copying their information over to your email marketing tool takes time you don't have. Use this Zapier automation to get those registrations into your funnel - no copy/paste required! After you set it up, every new GoToWebinar registrant will automatically be subscribed to a list in AWeber. Congrats, your marketing automation just got even more powerful.
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