One of its most popular capabilities is its Campaigns feature. It allows users to send auto-responders based on day and time, contact behavior and tags that have been assigned to database contacts. Through the tracking feature, users can keep tabs on where contacts are in the lifecycle of a campaign, as well as which emails and campaigns got the most activity or led to the most unsubscribes.
One minor gripe I have however regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a ‘preview on phone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a lot of campaigns every month.
I like Aweber because it is easy to use and reliable. In addition, it integrates with my key automation tools and platforms. I use WordPress to host my sites, OptimizePress for landing pages, Webinar JEO for webinars, and ThriveCart for my shopping cart. Without these integrations my business would be inefficient to run and take too much time. As a solo-entrepreneur my time is at a premium and I need to spend my time serving clients and marketing my business not maintaining it. I have tried other Autoresponders including: GetResponse, ConstantContact, Emma, 1ShoppingCart and Infusionsoft. While each of these platforms have their strengths, I like Aweber best because I'm familiar with it and it does one thing the best... deliver my emails!
Tom: Yeah so, I think one of the problems that we see with AWeber, is because we are an older piece of software. We’ve been around since ’98. When you log in, there’s so much that you can do, because we have a lot of different features, right? So, you can either draft your first one time email, you can jump right in and set up your automated campaign, you can create your sign up form, you can import your subscribers from another ESP, or if you have another list somewhere else. So, it’s kind of a, “Choose your own adventure” that happens when you first log in and you set up that initial account. So, I think for customers who may be overwhelmed with email marketing and kind of the, “where should I go on the map?”, type of feeling, what we’ve done is, we have basically an onboarding email series that drips out over the course of 30 days during your free trial.
Tom: You got it. So, my name is Tom Tate, I am the product marketing manager here at AWeber. So, I work for AWeber, we are an email service provider, and know we’re gonna get into the tool in greater detail so, I’ll leave the questions up to you. But, I’ve been here for about three and a half years, so I’ve gotten a full master class in email marketing, while I’ve been working here. I just fell in love with email as a marketing channel so, I’m really excited to talk about the tool, but also more importantly, just talk about email marketing.
Change: Convert AWeber error messages into more friendly strings Change: ninja_forms_aweber_subscribe_error_message filter parameters to $new_message, $error_code, $error_message, $subscriber, $list_id Add: ninja_forms_aweber_show_errors filter to surpress errors of certain types or for certain forms so the form will still be submitted Add: NF_AWEBER_DEBUG constant for reverting back to AWeber messages