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Tom: Yeah, totally. So, I host our podcast so, I’m so used to giving this pitch, over and over again. But, I like to basically start by saying, “AWeber is an email service provider, first and foremost. We were founded in 1998, so I think that’s kind of important, the legacy behind it. In addition to providing the best in class email automation email marketing toolset, we also really pride ourselves in delivering award-winning customer service, some of the best educational resources to help you be a better email marketer.”
Imagine a website is selling a cookbook and they want to find ways to compel people to either re-visit their website (let’s say they have a blog) or stay in contact with them. An auto responder will allow them to create a series of 7 emails, for example, each programmed to email their subscriber one time per week, which will create a 7 week series of unique recipes or tips that can be used to motivate the subscriber to go back to the website and consider purchasing their cookbook.
By default, each AWeber follow up email is configured to go out one day after the previous one. You can tweak these setting to something more reasonable, such as a weekly email blast. In addition, you can also configure a specific ‘send window’ for your messages by clicking the Edit button. Using these settings, you can disable specific days so they don’t count – Sundays, for example – and you can indicate a window of time for your messages to go out. Some windows of time are better than others to maximize your open rates, so do a bit of research and set yours accordingly:
Comments: When you go with AWeber, you get the complete email managerial package. Simply, opt-in forms are available to embed in your website, which AWeber used to collect subscriber details. You can send out fully customizable emails manually or on an automated schedule. AWeber further allows you to segment your subscriber list down by subscriber behavior and even target content, allowing you to choose who gets what, and when. Tailoring your content to fit your subscribers is basically a gauranteed way to increase your views and subscriber base and conversion rates.
Then you can do it all again. AWeber lets you build as many lists as you want, each with their own emails, forms, templates, subscribers, and stats. You can switch between lists from the menu in AWeber's top toolbar—or get a quick glance at the stats on all of your lists from your dashboard. You can also quickly send a new email anytime from the prominent Create a Message button in the dashboard.
It’s really just pricing based on a number of subscribers that you send to monthly. Then, we also have a quarterly and annual, where you can take a little bit of a discount off, if you prepay in advance. But, I really appreciate that customer service, the suite of automation tools, that’s all covered. So, whether you’re paying $19 a month or $149 a month, it’s really gonna be included. You’re gonna have access to all those tools.
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Tom: Yeah, totally. So, if you’re brand new to email marketing, or if you’ve begun to grow your email list using another email service provider, it’s really quite simple. You’ll use AWeber to manage your subscribers, manage your contacts. You can set up multiple lists to manage those subscribers, or you can have one list, and use what we call, “tags”, which I’m sure a lot of people are familiar with, to manage subscribers and preferences, based on tags. So, you have a bit of option there. First and foremost, it’s collecting and managing subscribers, but then, you can also leverage our core toolset, which is basically the autoresponder, or the automated email campaign sequence, you can develop campaigns, that’s what we call them here, to send automated emails out to those subscribers. Either fired off of tags, so they can trigger off of tags, they can trigger off of just the new subscriber being added to your list.
Las plantillas de formularios que te proporcionan por defecto para crear correos facilitan el marketing sin la necesidad de tener conocimientos de programación para estas. Permite una automatización de publicidad eficaz y rápida que pueden hacer tus ventas más eficientes. En general es muy fácil de usar, permite llegar a un gran número de personas en un momento.
Speaking of emails, AWeber's great at that too—as you’d expect. It includes hundreds of templates you can use for your emails, along with thousands of stock photos to make your emails look great and a newly redesigned drag-and-drop email editor to design messages. You can have AWeber send your emails at the best possible time for your contacts to notice and open them, segment your users based on what they’ve done with your emails, and more.
Okay, so once the settings are saved click on confirm often. And this is the message people will receive when they opt in to your list. So you can modify this however you want and generally the one that’s here, that’s Aweber gives you is actually pretty high converting. Okay, but you can always change it like to whatever you want. You can insert the person’s name if you have that as part of your e-mail opt in form. Their first name, their e-mail, whatever that you want to add.
I'm still new to running my business 100% on my own so a lot of marketing programs out there confuse me. This however seems easy enough at this point. I like that almost everything I need is included and if my customer base grows I have the option to upgrade my account to adjust accordingly without overspending. So far it seems great I will leave a more detailed review after my trial ends.It's very convienient to be able to manage my payment according to how many subscribers I have instead of over paying for what I'm not even using. I love that sign up forms Analytics, Integrations Image Hosting and stock photos are also included and easy to use. I don't have to have multiple programs open at the same time to complete a task.
So, the automated email campaigns is a big part of it, but then, of course, you can send your one-time email broadcasts. So, one-time email newsletters, some people do that weekly, monthly, whatever cadence you prefer. Some people do it daily, to be honest. So, you can use AWeber, both as your automated email platform, and then also your one-time email sending platform as well. We have a couple mobile apps, that help support all of those functions. We also have web forms that you can create, put on your site to get subscribers, and a ton of integrations. So, if you want to integrate with your landing page provider, like an Unbounce, you can do that easily.
The best part about using aweber is it's relieve of use and ability to hyperlink numerous other programs. Earning it easy to maintain of your customers as well as automate a sequence of email messages. I was able to get my investment in Aweber back inside a few months of using it. This may take more or less time based about how big of the following your business has already.
I've used quite a few other email platforms for mass emails and I have found that AWeber doesn't offer as much customization with creating emails. I like to create my own format for emails, and it's a little more difficult in AWeber than some other platforms. It's more of a basic service. I also am not impressed with the home page for the sole reason of not having the key things that I like to see when I first get to a landing page. This is more of a personal preference.
Copying and pasting contact information from one platform to another is a waste of precious resources. By connecting AWeber with Zapier, you can automatically add subscribers to your email list—no matter where you get their information from. You can also organize contact information any way you like by exporting new AWeber subscribers to your favorite database.