Besides templates, editing options and strong support, it can host or import email databases; allow autoresponder customization; responsive email design, RSS and email-to-blog functionality; tools to collect and add new names/emails to databases; the ability to integrate with some other programs, and the ability to easily view analytics and performance results.
If businesses want to grow, they cannot ignore marketing. Thankfully, there are plenty of email marketing tools available to help even the smallest of small businesses get started. AWeber (which begins at $19 per month) is just such a choice, offering an easy-to-use platform with no hidden surprises. AWeber's templates simplify the process for creating visually attractive email marketing campaigns and the reporting dashboard tracks the most important basic statistics. It can't import contacts from Gmail or other third-party address books, nor does it offer Google Analytics integration. For better third-party contacts integration and tracking, you should consider Campaigner and MailChimp, our two Editors' Choices for email marketing tools. For this review, I signed up for AWeber's Basic plan.
One minor gripe I have however regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a ‘preview on phone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a lot of campaigns every month.
Synchronises customer data of your newsletter subscribers to the AWeber list you select. * Stores relevant customer data in your AWeber subscriber list. Not only the name and email of your customers are stored in your AWeber account, but also their address data and customer information like the amount of orders in your webshop and the total amount they spent. This greatly increases your segmentation options. * Synchronises your customer data to your AWeber list every 15 minutes. This means your AWeber subscriber list remains up-to-date and you can optimize your autoresponder strategy by sending new customers emails within a few days. * Note that opt in emails are sent to your customers by default. If you don't want this to happen, you can disable them in the List Options page on the tab 'Confirmed Opt-In'. You can switch off option 'Send a confirmed opt-in email for Imports'.