In the negative points I had mentioned that AWeber is not cheap but you can use this to your advantage. Now many Email Autoresponder’s charge based on how many emails you send per month but AWeber charges based on the number of subscribers. So if you send updates weekly or biweekly it will not prove costly at all but in fact it will be cheaper than those who charge on a per email delivery basis.
At the same time, AWeber is a well integrated system that blends easily in every software ecosystem. You can use it seamlessly with platforms such as Cyfe, Launch Effect, Drupal, WordPress, Raven, Unbounce, Magento, and many more. The system is reasonably priced, to say at least, and therefore accessible to companies with smaller and larger number of subscribers. Plans start from $19 per month for 500 subscribers, and move to $149 for 10,000 of them. Teams with more than 25,000 subscribers should contact the company to obtain a special quote.
It is important to realize that almost no service in the Email Marketing Software category is going to be an ideal solution able to meet all the requirements of different business types, sizes and industries. It may be a good idea to read a few AWeber reviews first as certain solutions can dominate exclusively in a really narrow group of applications or be created with a very specific type of industry in mind. Others may operate with an idea of being simple and intuitive and therefore lack complex elements desired by more experienced users. You can also come across apps that cater to a broad group of customers and provide a rich feature toolbox, however this in most cases comes at a more expensive price of such a service. Be certain that you're aware of your needs so that you get a software that offers all the features you look for.
It's also expanded its auto-responder options. A feature called Legacy Followup Messages enables you to send a series of messages to all new subscribers. Another feature called Campaigns (currently in beta) offers several ways to send auto-responders: by day and time, and also based on subscriber behavior or if you tag contacts in your database. You can also pause and stop auto-responders at any time. Campaign tracking lets you see how far your subscribers are in your follow up series of emails/campaigns and which caused the most unsubscribes, so you can tweak them as needed.
The lack of a free plan also means you need to start paying straight away (or after the 30 day trial), and even the entry level offer is rather expensive for up to 500 subscribers at $19 per month. You get much more for your money with tools like ActiveCampaign. And while their later tiers are more in line with the competition, you can still find cheaper and with more features by using MailerLite, for instance.
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Run A/B tests to learn how word and design choices impact signups in order to do more of what works. Use email automation to send welcome emails, product launch sequences, email courses and more. Create sophisticated marketing funnels with the easy-to-use builder. To improve performance, use tags to segment subscribers based on the links they click and the emails they open and send the right message to the right person exactly when they need it. Connect with AWeber's team of email experts who can help improve email marketing tactics.
By default, each AWeber follow up email is configured to go out one day after the previous one. You can tweak these setting to something more reasonable, such as a weekly email blast. In addition, you can also configure a specific ‘send window’ for your messages by clicking the Edit button. Using these settings, you can disable specific days so they don’t count – Sundays, for example – and you can indicate a window of time for your messages to go out. Some windows of time are better than others to maximize your open rates, so do a bit of research and set yours accordingly:
This email automation platform is not the most advanced, there are others that are more sophisticated and produce a much higher email quality. This email platform changes the resolution of images, Also, adding blocks (for images and text, etc) isn't very flexible as far as the layout design goes. It is also difficult to customize the blocks (borders, sizing, etc). Finally, though Aweber will auto-save your progress, it does not save previously used fonts/colors, so each time you exit then go back into an email, you have to go through the customizing part to add to an existing email. The overall creative and styling process is terribly outdated.
Aweber believes in the importance of making sure you confirm the intent of your subscriber before they are added to your list. You can rest assured that you will have a higher quality of subscriber because they take the time to read their email confirmation message and click on a special link that activates their subscription. This way, if they are added to your list it is because they were serious about joining in the first place – instead of just being added to one of your lists by selecting a checkbox and paying little mind to it (as is the case with many web sites).
Because of its history, AWeber should appeal to a very wide group of users. Someone who has never used an automated email service will enjoy the basic interface, while someone who may not have used one for years may still be able to know how it all works. If you're looking for an easy simple way to manage your newsletter distribution and subscriber list, then AWeber is the tool you should use.
If segmentation is a key aspect of how you manage your mailouts, then I'd probably look elsewhere for an email marketing solution. The two products I've come across which cater best for emailing multiple segments (and indeed lists) are Getresponse (note: its segments are called 'saved searches') and Campaign Monitor (which offers extremely good segmentation functionality, but at a pretty high price).
The main aspects of the product that would nudge me in Aweber's direction are its ease-of-use and comprehensive support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you can talk to a real human being on a real phone line about your problem).