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Run A/B tests to learn how word and design choices impact signups in order to do more of what works. Use email automation to send welcome emails, product launch sequences, email courses and more. Create sophisticated marketing funnels with the easy-to-use builder. To improve performance, use tags to segment subscribers based on the links they click and the emails they open and send the right message to the right person exactly when they need it. Connect with AWeber's team of email experts who can help improve email marketing tactics.
Hey what’s up everybody? It’s Brian Dean from Quicksprout and in this video going to show you how to set up an autoresponder in Aweber. So once you have your accounts all set up and logged in, this is what you’ll see. Your first step is to click the create and manage list button. And what that will do, it’ll allow you to create a list of people that are actually going to receive your autoresponder sequence. So your next step is to click create a list. And by default Aweber gives you an ugly list name like this. Okay, so you want to make it something that’s branded and that you can remember. Something like Quicksprout2.
Overall: I've tried various email services multiple times, but I feel the most drawn to Aweber. I like the ease of their email editor. I also like how easy it is to change the order of my legacy follow-up series by simply dragging & dropping the emails in whatever order I wish on the fly. Yes, Aweber is a little more expensive than some other platforms, but I'd rather pay a bit more for something that fits my needs than to be irritated all the time.

Cons: Actually, Many times I had wanted to create a more sophisticated web forms but their platform is not compatible for it. What I am trying to say is that I have had needs for forms that help people to take a short survey thereby building my list with it or a two-step form but the feature is included. Aside that, every other things are just perfect.
Tom: Yeah, absolutely. So, I’m not gonna list all of our competitors. I think most people know who the most popular email service provers are out there. A few of them have been around as long as we have been, right? So, I think most people will know who those competitors are so, I’m not gonna dump a bunch of names. What you mentioned earlier, I thought was a good point, is that some email service providers that you’ve might have just begun using, they were practically created yesterday so, this is a very competitive space where there are new players popping up, it seems almost every six months. Also, a lot of tools that you might use, they bolt on an email component so, there’ll be a tool that provides this feature or functionality and then they’ll say, “Oh by the way, we’re gonna start doing email so you can use our tool to send emails as well.” Even WordPress, there are WordPress plugins that let you basically do some form of email marketing using your WordPress host. Like, whatever you’re using to host with WordPress. All of those solutions have pros and cons. What I would recommend when evaluating AWeber, what you’re gonna get is, somebody who is fully dedicated to just email.
Examples include a welcome email sent as soon as a new client signs up to your list of contacts, followed a few days later by an informatory email discussing the products and services you offer, then an email informing on current offers, and so on. You could also create different series of post-purchase emails, based on the type of product the individual purchased.
What I like most about Aweber the analytics that the application offers. Compared to other email marketing software in the market, Aweber offers the most specific options in terms of targeting people around the emails they get. For example, Aweber if you send out an email with a particular offer and someone opens it but doesn't click the offer, you are able to know this and decide on the next action to take to convince them to check out your offer.
Autoresponders are e-newsletters that are sent to your mailing list subscribers at pre-defined intervals – for example, you can set them up so that straight after somebody signs up to your list, they receive a welcome or ‘onboarding’ message from your business; a week later they could receive a promo code for specific products; two weeks later they could receive an encouragement to follow you on social media. And so on!
Aweber seems to be working to add more functionality and become more of an automation platform rather than just an email and mailing list service. I used Aweber for nearly a decade and I still think that it's a sold solution. I would recommend it over ContstantContact or MailChimp. The platform is solid and reliable, that's huge in the marketing world.

If businesses want to grow, they cannot ignore marketing. Thankfully, there are plenty of email marketing tools available to help even the smallest of small businesses get started. AWeber (which begins at $19 per month) is just such a choice, offering an easy-to-use platform with no hidden surprises. AWeber's templates simplify the process for creating visually attractive email marketing campaigns and the reporting dashboard tracks the most important basic statistics. It can't import contacts from Gmail or other third-party address books, nor does it offer Google Analytics integration. For better third-party contacts integration and tracking, you should consider Campaigner and MailChimp, our two Editors' Choices for email marketing tools. For this review, I signed up for AWeber's Basic plan.
Specifically Gmail, Yahoo!, AOL, Zendesk, rocketmail.com, and ymail.com have updated their DMARC record. DMARC (Domain-based Message Authentication, Reporting & Conformance) is used by many major organizations and ISPs to help them identify issues with email authentication abuse. While using DMARC is great for reducing email abuse issues, changes like the one that Gmail, Yahoo!, AOL, Zendesk, rocketmail.com, and ymail.com have made will have a widespread impact on its users.
Aweber costs more, and even though it has gone through re-design recently, loses out to Mailchimp in ease of use. But if you’re willing to pay more money, you can always get their designer to work on a template, and undoubtedly the end result will be better than a Mailchimp design. AWeber is the better option for large companies and agencies, since they usually have a larger budget for email marketing. Many larger blogs that have been around for a while prefer it for its better customer service, and easier to use sign-up forms.
It’s really just pricing based on a number of subscribers that you send to monthly. Then, we also have a quarterly and annual, where you can take a little bit of a discount off, if you prepay in advance. But, I really appreciate that customer service, the suite of automation tools, that’s all covered. So, whether you’re paying $19 a month or $149 a month, it’s really gonna be included. You’re gonna have access to all those tools.
Double opt-in, however, ensures the emails you receive are valid and are not being used by bots and the like (remember, sending too many emails to dead email addresses is a sign of a spammer, and you do not want to be mistaken for a spammer). However, you can use tools like BriteVerify which automatically screen out fake addresses or mistakes at the point where the individual is signing up.

Hi Ana, I’m currently using Aweber and I have recently noticed that most of the big “gurus” have been using iContact – My understanding is that you can import your existing list directly to iContact without a double opt-in all over again. All this on a “honor” system but if the spam complaints go about “the” threshold – your iContact account could get shutdown.
The primary weak point I see is the price-point where small business are worried. If you do not require all of AWeber’s bells and whistles, there’s no need to pay for them. You’ll also want to make sure that if you are attempting to cancel your account, you’re not just unintentionally suspending it. This is specifically essential where the totally free trial is worried, as AWeber requires your credit card information.

It is important to realize that almost no service in the Email Marketing Software category is going to be an ideal solution able to meet all the requirements of different business types, sizes and industries. It may be a good idea to read a few AWeber reviews first as certain solutions can dominate exclusively in a really narrow group of applications or be created with a very specific type of industry in mind. Others may operate with an idea of being simple and intuitive and therefore lack complex elements desired by more experienced users. You can also come across apps that cater to a broad group of customers and provide a rich feature toolbox, however this in most cases comes at a more expensive price of such a service. Be certain that you're aware of your needs so that you get a software that offers all the features you look for.


Creating segments isn’t as intuitive as the rest of the tool, but it is possible and is a feature that beginners bloggers might not need to use very often. As you advance in your digital marketing knowledge, segmentation will be something you’ll want to explore as it allows you to better market to individuals based on their behavior, intent, and interests.

Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews. Post Your Review
Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews. Post Your Review

If you’re listening to this in audio on the podcast, I definitely recommend you check out our podcast. I’m the host so, I’ll give a shameless plug there. It’s “Ask Me About Email Marketing” and it started out as kind of a Q&A on email marketing, and it morphed a bit into an interview show, where we interviewed other digital and email marketers about their email marketing strategy, so it’s a great way to learn from the pros. You won’t be learning from me all the time. I try to get as much outside professional stories and experiences as possible. But yeah, if you want to check that out on iTunes or Stitcher, we’re on all the particulars, and if you like it, subscribe. You can reach out to me on Twitter at @TNRT so, that’s probably the best place to start. If you do want to try us out, just aweber.com and take that trial. We’ll be there to help you out along the way.
If your business is looking for more conversions, auto-responders play a good role. There are many tools for autoresponders that includes MailChimp, GetResponse to name a few. But there is one tool that is more popular and easy to use when it comes to creating autoresponders. That tool is AWeber and it is really efficient when it comes to email marketing services.
Then, of course, you’ll want new subscribers. That’s where AWeber's forms come in. They let you make signup forms with up to 25 fields to collect as much info as you want, using your own design or pre-made templates that run the range from simple layouts to fancy forms with animated widgets. Its form fields are smart, too—the normal name field can figure out first and last names, and split them automatically so you can personalize emails without making new subscribers click through multiple form fields. You can then embed the form on your site or let AWeber turn it into a simple landing page, and can A/B test your forms to see which one works better. And if that’s not enough, AWeber integrates with WordPress, PayPal, and Facebook so you can add contacts from the apps your customers and fans already use. There’s even a mobile app to add subscribers on the go from your conferences, stores and more.
However, Mailchimp offers a much bigger selection of integrations. It’s seen, for whatever reason, as more of an industry standard tool than Aweber, so some web applications - key examples being Squarespace and Shopify - will offer Mailchimp as a default ‘works out of the box’ e-marketing option. That's not to say that you can't use Aweber with these products, but there will be a bit more configuration required.
Tom: Yeah, totally. So, if you’re brand new to email marketing, or if you’ve begun to grow your email list using another email service provider, it’s really quite simple. You’ll use AWeber to manage your subscribers, manage your contacts. You can set up multiple lists to manage those subscribers, or you can have one list, and use what we call, “tags”, which I’m sure a lot of people are familiar with, to manage subscribers and preferences, based on tags. So, you have a bit of option there. First and foremost, it’s collecting and managing subscribers, but then, you can also leverage our core toolset, which is basically the autoresponder, or the automated email campaign sequence, you can develop campaigns, that’s what we call them here, to send automated emails out to those subscribers. Either fired off of tags, so they can trigger off of tags, they can trigger off of just the new subscriber being added to your list.
When you are ready to take advantage of email automation, and take advantage of some of the segmentation tools that AWeber has, then I think it’s definitely a great opportunity to pay that $19 a month, and to get into what some of those can offer, to help you monetize your hobby, or monetize your passion, or monetize the beginnings of your business. So I’d say that’s who we’re not for. We are also not for you know, if you are looking for an enterprise CRM or enterprise marketing automation suite, something that can handle billions and billions of subscribers, and multiple automation triggers and flows, and these complex funnels that people like to build, those tool sets tend to quickly get a little confusing to the average marketer, who isn’t ready for that.
I like Aweber because it is easy to use and reliable. In addition, it integrates with my key automation tools and platforms. I use WordPress to host my sites, OptimizePress for landing pages, Webinar JEO for webinars, and ThriveCart for my shopping cart. Without these integrations my business would be inefficient to run and take too much time. As a solo-entrepreneur my time is at a premium and I need to spend my time serving clients and marketing my business not maintaining it. I have tried other Autoresponders including: GetResponse, ConstantContact, Emma, 1ShoppingCart and Infusionsoft. While each of these platforms have their strengths, I like Aweber best because I'm familiar with it and it does one thing the best... deliver my emails!
If you’ve got any thoughts or queries on Mailchimp vs Aweber, I’d love to hear them - just use the comments section below. (Note: if you're reading this on a mobile device, you may be viewing the AMP (accelerated mobile pages) version, which doesn't currently permit commenting. You can view the regular mobile version here if you'd like to view and leave comments).
If businesses want to grow, they cannot ignore marketing. Thankfully, there are plenty of email marketing tools available to help even the smallest of small businesses get started. AWeber (which begins at $19 per month) is just such a choice, offering an easy-to-use platform with no hidden surprises. AWeber's templates simplify the process for creating visually attractive email marketing campaigns and the reporting dashboard tracks the most important basic statistics. It can't import contacts from Gmail or other third-party address books, nor does it offer Google Analytics integration. For better third-party contacts integration and tracking, you should consider Campaigner and MailChimp, our two Editors' Choices for email marketing tools. For this review, I signed up for AWeber's Basic plan.

Double opt-in, however, ensures the emails you receive are valid and are not being used by bots and the like (remember, sending too many emails to dead email addresses is a sign of a spammer, and you do not want to be mistaken for a spammer). However, you can use tools like BriteVerify which automatically screen out fake addresses or mistakes at the point where the individual is signing up.
For beginners bloggers, the tool might be little expensive. But, intermediate-level bloggers and website owners who will utilize the advanced-level features are a solid fit for this tool. Finally, Aweber shines in its ability to grow with your business. It’s pricing tiers and advanced features will easily support you as your business and email list grows.
The lack of a free plan also means you need to start paying straight away (or after the 30 day trial), and even the entry level offer is rather expensive for up to 500 subscribers at $19 per month. You get much more for your money with tools like ActiveCampaign. And while their later tiers are more in line with the competition, you can still find cheaper and with more features by using MailerLite, for instance.
Anna, I really appreciate your Aweber review. I wish I could say my experience has been the same. I find it hard to navigate and even harder to understand. I dread the thought of having to login to my account to do anything. I would really like to see more video’s and tutorials, especially on list building., and why can’t I just email my contacts the old way using aweber? You’re talking to somone who has been totally clueless to autoreponders. I’m wondering is there any hope for me (lol)
Okay, so you’ll be surprised that even though it looks good right here you can get some funky looking e-mails in real life and in an actual e-mail inbox and especially links can be wrong sometimes. So you definitely want to test every e-mail before officially adding it to your autoresponder sequence. But if you go to check your e-mail and everything looks good, click on back, then click on settings. Okay this will determine when the e-mail goes out and in this case because it’s your first e-mail, it goes out immediately after the person confirms. Okay, so that’s automatic for the first e-mail and once that’s done click on save and exit. And you’ll get the message that your message has been saved and here is the first e-mail.
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