Speaking of emails, AWeber's great at that too—as you’d expect. It includes hundreds of templates you can use for your emails, along with thousands of stock photos to make your emails look great and a newly redesigned drag-and-drop email editor to design messages. You can have AWeber send your emails at the best possible time for your contacts to notice and open them, segment your users based on what they’ve done with your emails, and more.
I remember these guys from over 10 years ago when I started as a freelance web developer. They have always had their finger on the pulse of online marketing and understand, almost better than any other competitor out there, how to convert leads and continue to deliver a sales message properly. You can learn a lot from this company and gain more knowledge from their blog and knowledge base articles than you can from most websites that discuss e-commerce.
Aweber seems to be working to add more functionality and become more of an automation platform rather than just an email and mailing list service. I used Aweber for nearly a decade and I still think that it's a sold solution. I would recommend it over ContstantContact or MailChimp. The platform is solid and reliable, that's huge in the marketing world.
More sophisticated split testing options are available in Mailchimp if you're prepared to pay for them - subscribers to Mailchimp's 'Pro Marketer' plan can test 8 variants of e-newsletters against each other. This is undoubtedly useful, but as this will cost you $199 per month on top of whatever you are paying to host your list, it's probably going to be a feature that only large organisations will avail of.
It’s really just pricing based on a number of subscribers that you send to monthly. Then, we also have a quarterly and annual, where you can take a little bit of a discount off, if you prepay in advance. But, I really appreciate that customer service, the suite of automation tools, that’s all covered. So, whether you’re paying $19 a month or $149 a month, it’s really gonna be included. You’re gonna have access to all those tools.
Copying and pasting contact information from one platform to another is a waste of precious resources. By connecting AWeber with Zapier, you can automatically add subscribers to your email list—no matter where you get their information from. You can also organize contact information any way you like by exporting new AWeber subscribers to your favorite database.
Pros: What I like most about Aweber the analytics that the application offers. Compared to other email marketing software in the market, Aweber offers the most specific options in terms of targeting people around the emails they get. For example, Aweber if you send out an email with a particular offer and someone opens it but doesn't click the offer, you are able to know this and decide on the next action to take to convince them to check out your offer.
Tom: So, I think you’ll definitely agree in your experience, that if you’re not emailing your fans, your subscribers and your customers, and your prospects, you’re just leaving so much on the table. So much opportunity, so much money on the table. I think that basically the problem that AWeber solves is really the problem that email solves. Which is, providing you with a way to … Our Director of Products says this, and I think it’s a really great phrase, “Email is intimacy at scale.”, because, I think if someone is going to give you permission, give you the privilege to send email to them, and to be in their inbox, because nobody wakes up in the morning and says, “I can’t wait to receive more email today.”
AWeber's suite of easy-to-use email marketing and automation tools are trusted by over 100,000 entrepreneurs, small businesses and nonprofits. Turn passive prospects into loyal customers with mobile-responsive email newsletters, engaging automated email campaigns, subscriber segmentation and management, subscriber signup forms, and more. Take advantage of our award-winning 24/7 customer support, 450+ integrations and free mobile apps to grow and manage your email lists.
AWeber lets you manually add up to 10 contacts—subscribers—via a form. Each record collects the name of the person, email address, ad-tracking value, and the name of the initial email message the person will receive. This can turn into a long and tedious exercise for a long list of names. The import tool is a better choice, as it has a textbox to cut and paste an entire comma-delimited list of email addresses. You can also upload a spreadsheet (XLS and XLSX), text file (CSV, TSV, and TXT). Unlike Campaigner, MailChimp, and GetResponse, AWeber doesn't have Gmail or third-party integration for pulling contacts, which is disappointing. You can, however, export the Gmail contacts to a CSV file and use the import tool.
But how exactly does AWeber support your team? You can use it to manage contacts in a flexible and effective way, create successful and visually attractive campaigns, and create personalized subscriber lists. On the list, you can add 10 contacts per form, inserting their records full of contact and behavior information. Nevertheless, AWeber will do more than simply categorizing contacts – it will provide you an insight on where customers are coming from and whether they’ve bought a product or subscribed for a service. Thanks to such historical overview, the user can make smarter and more informed business decisions.
The privately held company was founded in 1998 by CEO Tom Kulzer. Tom began his career in software engineering, but identified a gap in automated response software for sales leads and customer support. Tom addressed that opportunity by building an “automated web assistant”, which is now known as AWeber.AWeber can be seen as the original autoresponder software and has now grown to service over 120,000 customers in its 15 years as a privately held company.
The primary weak point I see is the price-point where small business are worried. If you do not require all of AWeber’s bells and whistles, there’s no need to pay for them. You’ll also want to make sure that if you are attempting to cancel your account, you’re not just unintentionally suspending it. This is specifically essential where the totally free trial is worried, as AWeber requires your credit card information.
Aweber has been an extremely helpful e-mail marketing system. I am able to collect leads all over the web with a simple sign up form created directly on the site. I have an e-mail template within the system enabling me to personalize my e-mails and make them very professional looking. I highly recommend Aweber in order to collect leads and build a broader audience.
Creating our test email worked fairly well. AWeber provides several design templates that were useful and adjustable, however it took more actions to edit it than it did with other online marketing software application. Also, the cursor track was very delicate, including further frustration to the production procedure. This was the only newsletter production program we evaluated with this issue.
Overall: I've tried various email services multiple times, but I feel the most drawn to Aweber. I like the ease of their email editor. I also like how easy it is to change the order of my legacy follow-up series by simply dragging & dropping the emails in whatever order I wish on the fly. Yes, Aweber is a little more expensive than some other platforms, but I'd rather pay a bit more for something that fits my needs than to be irritated all the time.
So if you send an e-mail on Monday morning it might get buried with another me most so you may want to make sure that’s any afternoon. Okay? And then under click tracking this will track how many people click on the links within your message. Okay? That’s important for conversion rate, optimization to see whether or not people are actually engaging with your e-mails. And once that’s all set up click on save and exit.
Once you've sent your broadcast, you can track its success through the Reporting tool. For each campaign, you can see the open and click rate as well as the number of replies and unsubscribes. There's no Google Analytics integration, but there is a very helpful step-by-step guide on how to use Google Analytics on a Do-It-Yourself (DIY) basis with AWeber.
Have custom fields you’ve set up within your account? Collecting data for these fields and passing it into your account is no more complicated than collecting name and email. Custom list fields will appear right alongside the standard fields in your AWeber action. It’s as easy as selecting your list, and there they are. You can even add tags from within the action!