Creating segments isn’t as intuitive as the rest of the tool, but it is possible and is a feature that beginners bloggers might not need to use very often. As you advance in your digital marketing knowledge, segmentation will be something you’ll want to explore as it allows you to better market to individuals based on their behavior, intent, and interests.
George: Well folks, you were this close to a ZZ Top edition of AWeber. Okay. Let’s go ahead and get into the content. Tom, I always love to start the show at a 50,000-foot view, where people can kind of wrap their arms around. If maybe they’re living under a rock and don’t know what AWeber is, why don’t you go ahead and take the time, just to explain really, what is AWeber?
In the negative points I had mentioned that AWeber is not cheap but you can use this to your advantage. Now many Email Autoresponder’s charge based on how many emails you send per month but AWeber charges based on the number of subscribers. So if you send updates weekly or biweekly it will not prove costly at all but in fact it will be cheaper than those who charge on a per email delivery basis.
George: Okay? We’re gonna play a game of, “Interview Volley Ball”, and what I’m about to do is, I’m gonna set the ball up and then you’re gonna spike it. Okay? There are two questions, and I don’t want to take a break in between them. I’m just gonna give you the two questions and then you roll with it. We’re gonna be like Top Gun Maverick and Goose, we’re gonna be high-fiving because we’re gonna win the game here. That’s simply this, “When you look at the space, who is AWeber’s competitors?”, and then the spike for you is, “What in the world makes AWeber better than them?”
Okay, so you’ll be surprised that even though it looks good right here you can get some funky looking e-mails in real life and in an actual e-mail inbox and especially links can be wrong sometimes. So you definitely want to test every e-mail before officially adding it to your autoresponder sequence. But if you go to check your e-mail and everything looks good, click on back, then click on settings. Okay this will determine when the e-mail goes out and in this case because it’s your first e-mail, it goes out immediately after the person confirms. Okay, so that’s automatic for the first e-mail and once that’s done click on save and exit. And you’ll get the message that your message has been saved and here is the first e-mail.
So, I’m very transparent when I tell people as well that, we don’t don’t have a landing page service. We don’t create landing pages because that’s not our focus. Our focus is just email. We are focused on giving you the best tools and resources to send amazing, beautiful email automated or one time broadcasts, and we integrate with 50 fantastic landing page providers, who will do it better than we will do it anyways. I think that you’ll get transparency, you’ll get a company that focuses on doing what we do really, really well, and not trying to bolt on or do too, too much outside of that, customer service is fantastic. We have live customer service outside of Philly. Everyone here is in the same office, so we talk together, we hang out, they know our product really, really well, the marketers here know our product really, really well, and then education.
Tom: Yeah, absolutely. So, I’m not gonna list all of our competitors. I think most people know who the most popular email service provers are out there. A few of them have been around as long as we have been, right? So, I think most people will know who those competitors are so, I’m not gonna dump a bunch of names. What you mentioned earlier, I thought was a good point, is that some email service providers that you’ve might have just begun using, they were practically created yesterday so, this is a very competitive space where there are new players popping up, it seems almost every six months. Also, a lot of tools that you might use, they bolt on an email component so, there’ll be a tool that provides this feature or functionality and then they’ll say, “Oh by the way, we’re gonna start doing email so you can use our tool to send emails as well.” Even WordPress, there are WordPress plugins that let you basically do some form of email marketing using your WordPress host. Like, whatever you’re using to host with WordPress. All of those solutions have pros and cons. What I would recommend when evaluating AWeber, what you’re gonna get is, somebody who is fully dedicated to just email.
Yes, one of the more popular features they offer is their in-depth analytics. This allows you to see things like open rate and click-through rates. It also makes it easy to take action on your stats. For example, you can easily resend a newsletter to anyone who didn’t open the first email or create a segment based on people who clicked a specific link.
So, we occupy this really beautiful sweet spot, of people who know exactly what they need to do with their email marketing, they’re either just getting started or they’ve gotten started, and they began to grow their list. They really just need a very basic, sometimes complex, but they need a basic way to create complex automated sequences. Our customers have found a ton of success using AWeber for that. So, we’re that nice sweet spot between free hobbyist email platform, and then super sophisticated, complex enterprise platform.
Anna, I really appreciate your Aweber review. I wish I could say my experience has been the same. I find it hard to navigate and even harder to understand. I dread the thought of having to login to my account to do anything. I would really like to see more video’s and tutorials, especially on list building., and why can’t I just email my contacts the old way using aweber? You’re talking to somone who has been totally clueless to autoreponders. I’m wondering is there any hope for me (lol)
What is so important about API’s? Well, if you ever go to sell a product/service…EVERYTHING. If you sell a product, it is so much easier to use a system which automatically adds the people to an email list, without them having to re-enter their name/email to be able to proceed. You usually see this with a “Step 2 of completing Your Order” page and it has an optin form.
MailChimp does not shut you down for affiliate links (I have used affiliate links, and I corresponded with MailChimp support prior to using them to explain what I wanted to do). MailChimp WILL shut you down for using blacklisted links, which tends to happen a lot in a few shady niches (make money fast, lose weight fast, seduce women/men, multi-loser-marketing of any stripe, porn, etc.). Most of my affiliate links are to Amazon, a few are to direct affiliate accounts of musical accessory businesses. None of which are likely to ever appear on a blacklist.
Whether you’ve imported a list or added brand new subscribers, you’ll want to make sure everyone’s up-to-speed with your company and what you offer. That’s why the next step after either activity in AWeber lets you pick pre-made emails to send to your contacts as drip emails. You can have getting started info for new customers, info about new features for potential customers, or even a training course that gets sent out by email.
If segmentation is a key aspect of how you manage your mailouts, then I'd probably look elsewhere for an email marketing solution. The two products I've come across which cater best for emailing multiple segments (and indeed lists) are Getresponse (note: its segments are called 'saved searches') and Campaign Monitor (which offers extremely good segmentation functionality, but at a pretty high price).
Importing or in any way using purchased leads with an AWeber account is strictly prohibited. If you paid money or in any way purchased a group of pre-existing leads these may not be used with AWeber. This includes co-registration services, "safe lists" or any type of free leads given to you. Only people that have specifically requested information directly from you may be emailed through AWeber.
Don't waste time copying contact information between your different platforms. Zapier automation can handle tasks like that for you, saving you time for more important work. This integration will trigger with every new user added on Teachable, and pass their details over to Aweber as a new subscriber so you can keep them updated on all your offerings