Besides templates, editing options and strong support, it can host or import email databases; allow autoresponder customization; responsive email design, RSS and email-to-blog functionality; tools to collect and add new names/emails to databases; the ability to integrate with some other programs, and the ability to easily view analytics and performance results.
Examples include a welcome email sent as soon as a new client signs up to your list of contacts, followed a few days later by an informatory email discussing the products and services you offer, then an email informing on current offers, and so on. You could also create different series of post-purchase emails, based on the type of product the individual purchased.
The privately held company was founded in 1998 by CEO Tom Kulzer. Tom began his career in software engineering, but identified a gap in automated response software for sales leads and customer support. Tom addressed that opportunity by building an “automated web assistant”, which is now known as AWeber.AWeber can be seen as the original autoresponder software and has now grown to service over 120,000 customers in its 15 years as a privately held company.
This is not an AWeber-specific issue, these changes impact anyone using an email service provider with a sender address from Gmail, Yahoo!, AOL, Zendesk, rocketmail.com, and ymail.com. So if you use ANY third-party mailing service (such as AWeber or any of our competitors) to send emails for you on behalf they will also need to change the "From" address you send with or your emails will not be delivered.
Customer support is also a huge highlight for AWeber. The company deploys a team of email marketing professionals who are highly knowledgeable, responsive, and effective. For those who are new to email marketing, AWeber offers regular live webinars for added instruction and training. Access to data and reports also gives you the insight you need to make better decisions, devise and implement better strategies, and achieve success.
The collecting of personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade-union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person's sex life or sexual orientation is prohibited. AWeber Systems will be the sole arbiter as to what constitutes a violation of this provision.
One of our favorite business tools out there is the follow up marketing tool from Aweber. They offer auto responders – which are automated email messages, which you can configure to send messages to your customers any number of times, and any number of days, after their initial signup. This is a tremendous marketing tool that gets overlooked from many businesses because they may not realize the technology exists.
Customers are prohibited from transmitting on or through any of AWeber Systems' services, any material that is, in AWeber Systems' sole discretion, unlawful, obscene, threatening, abusive, libelous, or hateful, or that encourages conduct which would constitute a criminal offense, give rise to civil liability, or otherwise violate any local, state, national or international law.
People share their opinions about companies on Twitter each and every day. We monitor tweets about AWeber and apply a sentiment analysis algorithm that classifies these tweets as positive or negative. Every review is from a real person opinion. We use this information and output an approval rating score, which is based on real people, positive and negative, opinions about AWeber on Twitter
That’s the pitch I give on the podcast but, I really do feel like it’s more than just the software, just the tool. It is the heritage, the customer service, the team here. We have such an awesome team. We have over 100 employees here, right outside of Philadelphia, PA. Everyone here is just really dedicated to the success of our customers, but also the email marketing community. We do a lot, even outside of our customer base. But yeah, it’s all about our love for connecting you with your audience and helping you grow your business through email marketing, and through the inbox.
Receive periodic updates about new subscribers to your email list, without cluttering your email inbox with individual notifications for each new subscriber. Use this Zap to automatically add new AWeber subscribers to Zapier's Digest tool. Zapier will then deliver the digest to you via email on a daily, weekly, or monthly basis. That way, you'll have an organized round-up delivered to your inbox with your new AWeber subscriber information.
I like how fair Aweber is priced,especially when compared with email marketing tools with similar quality.I like the integration possibilities which our use of Aweber has opened up for my organization ,in terms of the number of other tools,which we are able to integrate Aweber with and improve our sales and marketing process. Also of key importance is how intuitive I find this program ,as it has an easy to use and understand user interface,which is a key part of what I seek from any software product I use
George: Okay? We’re gonna play a game of, “Interview Volley Ball”, and what I’m about to do is, I’m gonna set the ball up and then you’re gonna spike it. Okay? There are two questions, and I don’t want to take a break in between them. I’m just gonna give you the two questions and then you roll with it. We’re gonna be like Top Gun Maverick and Goose, we’re gonna be high-fiving because we’re gonna win the game here. That’s simply this, “When you look at the space, who is AWeber’s competitors?”, and then the spike for you is, “What in the world makes AWeber better than them?”
George: So Tom, what I love about that, and viewers and listeners, what I love about that is, Tom went with the “Who we’re not a good fit for”, to explain to you, who they are a good fit for. I will also throw in, just a side … This is free, this is free. A side piece of information to you. If you are not generating $19 a month, go get a job. Like, stop this podcast right now and just go get a job. I’m kidding, we love you, viewers and listeners, you know I’m just joking. So Tom, let’s go ahead and talk about, and usually, I ask this, and companies that we interview, it’s probably one problem that they solve. I don’t think that’s the case for AWeber so, if you want to do a problem or problems, it’s totally up to you, but what problem does AWeber help the folks out there solve in their business?
Aweber believes in the importance of making sure you confirm the intent of your subscriber before they are added to your list. You can rest assured that you will have a higher quality of subscriber because they take the time to read their email confirmation message and click on a special link that activates their subscription. This way, if they are added to your list it is because they were serious about joining in the first place – instead of just being added to one of your lists by selecting a checkbox and paying little mind to it (as is the case with many web sites).
The best part about using aweber is it's ease of use and ability to link with many other programs. They make it easy to keep track of your customers as well as automate a sequence of emails. I was able to get my investment in Aweber back within a couple months of using it. This may take more or less time depending on how big of a following your business has already.
Marketing automation works in a similar way to autoresponders, in that emails are automatically sent to a mailing list according to a predefined sequence. But instead of time intervals, user behaviour is used to determine what should emails should be sent next - opens, clicks, goal completions, purchases, abandoned carts and more can all be used to trigger the next e-newsletter.
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When a new customer purchases your products or services, you need to follow up promptly to make the experience a positive one. This Zapier integration sends your WooCommerce new sign-ups directly into your AWeber email marketing system. That way, you can send them automated emails to onboard them, let them know about training sessions or promotions, and more.