Once you've sent your broadcast, you can track its success through the Reporting tool. For each campaign, you can see the open and click rate as well as the number of replies and unsubscribes. There's no Google Analytics integration, but there is a very helpful step-by-step guide on how to use Google Analytics on a Do-It-Yourself (DIY) basis with AWeber.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio
However, Mailchimp offers a much bigger selection of integrations. It’s seen, for whatever reason, as more of an industry standard tool than Aweber, so some web applications - key examples being Squarespace and Shopify - will offer Mailchimp as a default ‘works out of the box’ e-marketing option. That's not to say that you can't use Aweber with these products, but there will be a bit more configuration required.
ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business.
Pros: AWeber provides a simple interface which is easy to manage, and they also provide a large array of tutorials to help make the learning process a bit easier. The templates they provide are also of grat value as well. Tracking subscriber behavior and data is a huge bonus to help improve your conversions. A free 30-day trial is always a huge bonus as well.
This is among the couple of newsletter creators that Aweber demoused complimentary images, a terrific tool for dressing up your e-mail without spending for stock images. However, we were not pleased with the image-editing tool. We could add our own images quickly enough, however when we resized an image using the AWeber tool, it blurred the image, and the blurred image showed up in all of our sent messages. Aside from these problems, however, email personalization and the editing function worked well.
One minor gripe I have however regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a ‘preview on phone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a lot of campaigns every month.