George: So Tom, what I love about that, and viewers and listeners, what I love about that is, Tom went with the “Who we’re not a good fit for”, to explain to you, who they are a good fit for. I will also throw in, just a side … This is free, this is free. A side piece of information to you. If you are not generating $19 a month, go get a job. Like, stop this podcast right now and just go get a job. I’m kidding, we love you, viewers and listeners, you know I’m just joking. So Tom, let’s go ahead and talk about, and usually, I ask this, and companies that we interview, it’s probably one problem that they solve. I don’t think that’s the case for AWeber so, if you want to do a problem or problems, it’s totally up to you, but what problem does AWeber help the folks out there solve in their business?
For example, say you're a Volkswagen dealer with a mailing list containing a field called 'car model.' You've used field this to segment your mailing list neatly into the owners of VW Polos, Golfs, Passats, Tiguans etc. You have a special offer which is relevant to Polo and Golf owners, and you want to send this message to those two segments in one go.
When you are ready to take advantage of email automation, and take advantage of some of the segmentation tools that AWeber has, then I think it’s definitely a great opportunity to pay that $19 a month, and to get into what some of those can offer, to help you monetize your hobby, or monetize your passion, or monetize the beginnings of your business. So I’d say that’s who we’re not for. We are also not for you know, if you are looking for an enterprise CRM or enterprise marketing automation suite, something that can handle billions and billions of subscribers, and multiple automation triggers and flows, and these complex funnels that people like to build, those tool sets tend to quickly get a little confusing to the average marketer, who isn’t ready for that.
David Risley is the founder of the Blog Marketing Academy, a 20-year veteran blogger and online entrepreneur. His focus? Building a reliable, recurring business around his "lifestyle" and the lives of his students. He has this weird obsession with traveling in his motorhome around the country with his wife and 2 kids. David also likes to talk about himself in the third person. In bios like this one. Read his full story.
What AWeber has done especially well is develop a reputation of providing excellent support – while some users like nothing more than experimenting so they intuitively can try to make sense of everything on their own pace or customize like crazy, others appreciate the ability to receive help anytime from a real human through email, phone or live chat – especially if they’re hopelessly mired trying to send a message out to thousands of customers/prospects. (There’s also an online Knowledge Base plus a moderated official Facebook forum.)
Pros: I've been using Aweber for close to 10 years on and off. I've tried other similar programs such as Mail Chimp and Infusionsoft, but have always come back to Aweber as my autoresponder of choice. I know some of this may have to do with the fact that I learned their system first, but I also think they have a very simple interface and the layout seems logical to me.
Cons: Actually, Many times I had wanted to create a more sophisticated web forms but their platform is not compatible for it. What I am trying to say is that I have had needs for forms that help people to take a short survey thereby building my list with it or a two-step form but the feature is included. Aside that, every other things are just perfect.