An award winning serial entrepreneur running multiple online businesses with 5 figure income. He is the founder of Webfanzine Media which is the parent company of the largest WordPress carousel portal named SliderVilla, Most popular documentation plugin named Documentor. He is also the founder of PurposeThemes, the largest multi-author WordPress theme review portal with 2,000+ premium and free themes. He spends most of his time on marketing these products and helping new people getting on the most popular CMS platform i.e. WordPress. Sometimes he blogs on Internet Techies which servers 300K+ visitors per month.
George: Well folks, you were this close to a ZZ Top edition of AWeber. Okay. Let’s go ahead and get into the content. Tom, I always love to start the show at a 50,000-foot view, where people can kind of wrap their arms around. If maybe they’re living under a rock and don’t know what AWeber is, why don’t you go ahead and take the time, just to explain really, what is AWeber?
MailChimp – don’t see it used a lot, but I do know that you can get it free for the first 2000 subscribers. Sounds great, but do you really want only 2000 subscribers? (I know it sounds like a great number if you haven’t started your list yet, but come on… let’s shoot for the stars!). After that, it gets much more expensive than Aweber. Plus, have you seen emails from MailChimp? I wouldn’t choose this autoresponder for that reason alone.
Aweber seems to be working to add more functionality and become more of an automation platform rather than just an email and mailing list service. I used Aweber for nearly a decade and I still think that it's a sold solution. I would recommend it over ContstantContact or MailChimp. The platform is solid and reliable, that's huge in the marketing world.
Receive periodic updates about new subscribers to your email list, without cluttering your email inbox with individual notifications for each new subscriber. Use this Zap to automatically add new AWeber subscribers to Zapier's Digest tool. Zapier will then deliver the digest to you via email on a daily, weekly, or monthly basis. That way, you'll have an organized round-up delivered to your inbox with your new AWeber subscriber information.

Yeah, I could probably pay a coder to write an app that allows their API to be single optin, etc, but why? I’d still want to have the ability to add people manually and have them automatically sign into my list. For example, I’m going to start doing some seminars locally. I want to be able to come home and add the 25 people to my email list…easily.
George: Now Tom, on this next question … And, by the way, folks, I just want you to realize the word legacy, like some of you have email service providers that started like, almost yesterday, which is probably not a good idea. Having somebody that knows what they’re doing is a good piece on this but, let’s dive a little deeper than the 50,000 foot view, and Tom, if I’m a consumer, and I know I should be doing this email marketing, there’s some people who watch us that are already doing like mass email marketing, but talk me through – How does AWeber work?
Aweber offers advanced tracking of each email you send which allows you to determine if your sales offers or follow up content are not appealing to people. This can be useful in understanding what content should be removed, or even added, so as time moves forward you can convert a higher rate of click throughs in your follow up email campaigns and close more sales.
George: So, I love it because this is literally what happened people, is that I set the ball up, and he was gonna spike it, and he kind of tapped it. It hit the top of the net, and he saw that it was wobbling back and forth, I was like, “I’m not sure if we’re gonna win this game.”, and then you said one thing, Tom. And I was like, “He just spiked the ball.” That was, that Tom mentioned education, that they’re always creating content, that they have live support, that they’re there to help, and so that was super awesome. Now, as I’ve traveled through the interwebs, there are two types of people that I’ve found. There are those people who, they just get it. Like, they’re technically savvy. And then there are those folks that well, not so much. So, as a first time user to AWeber, what are some of the problems, or a problem that I might run into that will kind of perplex me, and what have you guys done internally, to try to not have that moment happen?
What AWeber has done especially well is develop a reputation of providing excellent support – while some users like nothing more than experimenting so they intuitively can try to make sense of everything on their own pace or customize like crazy, others appreciate the ability to receive help anytime from a real human through email, phone or live chat – especially if they’re hopelessly mired trying to send a message out to thousands of customers/prospects. (There’s also an online Knowledge Base plus a moderated official Facebook forum.)
Once a prospect becomes a paying customer it's important that your email marketing messaging matches the action they've taken, otherwise your emails can be confusing and seem outdated. Use this Zapier integration to subscribe customers with a Shopify paid order to a new AWeber list and unsubscribe them from another list, like a general marketing list. That way, your messaging will always be relevant to your customers.
Receive periodic updates about new subscribers to your email list, without cluttering your email inbox with individual notifications for each new subscriber. Use this Zap to automatically add new AWeber subscribers to Zapier's Digest tool. Zapier will then deliver the digest to you via email on a daily, weekly, or monthly basis. That way, you'll have an organized round-up delivered to your inbox with your new AWeber subscriber information.
Tom: Yeah, absolutely. So, I’m not gonna list all of our competitors. I think most people know who the most popular email service provers are out there. A few of them have been around as long as we have been, right? So, I think most people will know who those competitors are so, I’m not gonna dump a bunch of names. What you mentioned earlier, I thought was a good point, is that some email service providers that you’ve might have just begun using, they were practically created yesterday so, this is a very competitive space where there are new players popping up, it seems almost every six months. Also, a lot of tools that you might use, they bolt on an email component so, there’ll be a tool that provides this feature or functionality and then they’ll say, “Oh by the way, we’re gonna start doing email so you can use our tool to send emails as well.” Even WordPress, there are WordPress plugins that let you basically do some form of email marketing using your WordPress host. Like, whatever you’re using to host with WordPress. All of those solutions have pros and cons. What I would recommend when evaluating AWeber, what you’re gonna get is, somebody who is fully dedicated to just email.
By default, each AWeber follow up email is configured to go out one day after the previous one. You can tweak these setting to something more reasonable, such as a weekly email blast. In addition, you can also configure a specific ‘send window’ for your messages by clicking the Edit button. Using these settings, you can disable specific days so they don’t count – Sundays, for example – and you can indicate a window of time for your messages to go out. Some windows of time are better than others to maximize your open rates, so do a bit of research and set yours accordingly:
The main aspects of the product that would nudge me in Aweber's direction are its ease-of-use and comprehensive support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you can talk to a real human being on a real phone line about your problem).
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