Tom: Yeah, totally. So, if you’re brand new to email marketing, or if you’ve begun to grow your email list using another email service provider, it’s really quite simple. You’ll use AWeber to manage your subscribers, manage your contacts. You can set up multiple lists to manage those subscribers, or you can have one list, and use what we call, “tags”, which I’m sure a lot of people are familiar with, to manage subscribers and preferences, based on tags. So, you have a bit of option there. First and foremost, it’s collecting and managing subscribers, but then, you can also leverage our core toolset, which is basically the autoresponder, or the automated email campaign sequence, you can develop campaigns, that’s what we call them here, to send automated emails out to those subscribers. Either fired off of tags, so they can trigger off of tags, they can trigger off of just the new subscriber being added to your list.
But generally I just leave it pretty much like this and you can choose one of the pre-approved subjects that they give you which is basically different variations of confirm your subscription. Or you can create a custom one and you have to wait a day or so for Aweber to approve it and then you can just say something like this, we received your request, thank you just have to confirm an order to receive. Once you’ve done that click on save settings.
I've been using Aweber since the very beginning of my online business about 7-8 years ago. It integrates well with other services to make an automated flow of things. I love the segmentation I can do. Just the overall ease of using it. Oh, and their customer service is INCREDIBLE. Probably one of my favorite features. There is someone live to chat with within seconds to help you. Incredible support, no waiting.
When your list goes above 2000, and you decide to move to another AR service, you will get an unpleasant surprise. Mailing lists are not directly transferable from one AR service to another. You basically have to start over, and get all of your subscribers to re-subscribe. That process will guarantee the loss of at least half of your list, and probably much more than half. If you are thinking about moving, the time is NOW, because the larger your list gets, the more painful the move will be.
It's also expanded its auto-responder options. A feature called Legacy Followup Messages enables you to send a series of messages to all new subscribers. Another feature called Campaigns (currently in beta) offers several ways to send auto-responders: by day and time, and also based on subscriber behavior or if you tag contacts in your database. You can also pause and stop auto-responders at any time. Campaign tracking lets you see how far your subscribers are in your follow up series of emails/campaigns and which caused the most unsubscribes, so you can tweak them as needed.
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Pros: AWeber provides a simple interface which is easy to manage, and they also provide a large array of tutorials to help make the learning process a bit easier. The templates they provide are also of grat value as well. Tracking subscriber behavior and data is a huge bonus to help improve your conversions. A free 30-day trial is always a huge bonus as well.
George: Yeah, I don’t know about you, One Last Tool viewers and listeners, and Tom, I don’t know about you either but, my inbox and I, we have a love-hate relationship. That is, that I love to hate it. So, when I finally let you in my inbox, there is a very good reason that I have that e-book, that checklist, that guide, that webinar. Because otherwise, I’m like, “No, no, no, no. No, we don’t need that.” It’s just how we are so, we dumped out a little bit ago, $19 a month as kind of the starting plan but, are there more? Are there branches to that? Talk me through, how much AWeber’s going to cost me if I’m just starting out to if I’m a super advanced user with several thousand contacts in my database.
Don't waste time copying contact information between your different platforms. Zapier automation can handle tasks like that for you, saving you time for more important work. This integration will trigger with every new user added on Teachable, and pass their details over to Aweber as a new subscriber so you can keep them updated on all your offerings