The program is designed to offer a variety of automated email management tools small- to medium-sized businesses, generally up to about 25,000 subscribers. According to Capterra, it is trusted by over 100,000 small businesses and entrepreneurs. So it can be useful for a small operation that wants to reach a few hundred supporters to slightly larger organizations that may have multiple messages that need to reach multiple audiences. According to Zapier, AWeber is a great tool to use if you’re wanting to grow your subscriber list.
“Mailchimp was great when I just had a blog. Now that I have my book, I’m starting to have products, it’s more of a business. I didn’t think that Mailchimp could handle me. I needed something a little more versatile that could target the people that I sent things to depending on what list they were on or what they clicked. It needed to be a little more sophisticated for me. That’s why I needed to switch over.”