It’s quite the opposite so, if you can get somebody to actually give them their email address, and say, “I give you permission to send me that really cool e-book, or that really cool checklist, or that really cool thing that you have, and then you can continue to send email, and I will read it, and I will enjoy it.” That’s a really great opportunity that I think a lot of marketers don’t take full advantage of. I think a lot of marketers really rely on the push, the Facebook ads, the blog content, the podcasts. I love all that stuff, and I do all that stuff too, but I think there’s something intimate, something special about creating a really strong bond between the emailer and the email reader, and I think the marketers who crack that code, really see a lot of success.
Cons: I've heard that if you open a new account with Aweber now, you need to use their service for around a month using double optin, which could be annoying. When I set my account up several years ago, I didn't have to do that. So if you're planning on running paid ads etc right away, that might be an issue for you. If not, Aweber is awesome and i'm sure you'll love it.
Overall: I'm still new to running my business 100% on my own so a lot of marketing programs out there confuse me. This however seems easy enough at this point. I like that almost everything I need is included and if my customer base grows I have the option to upgrade my account to adjust accordingly without overspending. So far it seems great I will leave a more detailed review after my trial ends.
By now, you already have a working autoresponder set up using AWeber. The final step is add more entries to your follow up series. Return to Messages > Legacy Follow Up Series on your dashboard, and click the Create a Message button again. Now, repeat the process from step number two until your email is ready to go. When adding it to your existing series, you’ll get the option to schedule when it should be delivered:
When you’re getting started, you’ll need to import your email subscriber list into your chosen service. Aweber has made this easy, by allowing you to import from a variety of spreadsheets or text formats, or even copy-pasting the emails from another app. You can then map the contact information with Aweber’s list fields, and specify where each subscriber is for so you can send the subscription confirmation email to the relevant ones.
When your list goes above 2000, and you decide to move to another AR service, you will get an unpleasant surprise. Mailing lists are not directly transferable from one AR service to another. You basically have to start over, and get all of your subscribers to re-subscribe. That process will guarantee the loss of at least half of your list, and probably much more than half. If you are thinking about moving, the time is NOW, because the larger your list gets, the more painful the move will be.
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Tom: Yeah so, the two most popular prices that we see is, $19 a month, which we talked about earlier. That’s gonna cover you up to 500 subscribers. Then, the next popular tier is $29 a month, which will cover you up to 2500 subscribers. It scales based on a number of subscribers that you have after that. So, those are kind of our cost to entry pricing tiers that we have. One of the really nice things that I appreciate working here at AWeber, it certainly makes conversations a lot easier, is that all of our services, and all of our tools, are offered for everyone. There’s no tiers based on features and based on the toolset.
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Now you can do this with then the editor and that’s actually what I prefer, but if you want these branded things to be automatically added to your e-mails you can add your company name, the URL and a little signature that will go on every e-mail. And then under social media sharing if you want to also tweet that you just sent out a broadcast, you can do that. But I find that to be a little bit pushy so I generally don’t do that and most Internet marketers don’t do that.
Overall: Capterra was a completely foreign name to me until I did extensive research on the products, philosophy and services offered. There are more than four hundred software programs, this was the big statement that really drew me in to learn more. Whether you run a non profit, or a church, or a restaurant the software program list is endless and accesible. I'm sure if you had a lemonade stand you would be able to find the product you needed. Navigating the site is easy as well and they don't try to push other products onto you. The customer service is amazing as well and really focuses on customer satisfaction which in turn makes people repeat customers and word of mouth starts spreading so more people can learn about the company. Thank you capterra for helping me go forward with my non profit organization !
George: Yeah, I’m excited to talk about email marketing too but, I’ll tell you what else I’m excited to talk about, Tom. Viewers, if you have been a viewer for a while, like all the episodes or a few of the episodes, you will agree with me, that today, we have two things on the show that are absolutely cool. One is Tom’s background and setup in general. Two, and I gotta switch to Tom when I say this, that hat people. That hat is awesome.
I have been using Aweber for the last six months and hadn’t really though of it as basic. But,when you see how much functionality is available with the other tools, I guess it is. I really like infusionsoft, but I don’t have the traffic or level of data to track ( as yet) to make an investment in a tool this complex right now. Really insightful article, thanks!
That’s the pitch I give on the podcast but, I really do feel like it’s more than just the software, just the tool. It is the heritage, the customer service, the team here. We have such an awesome team. We have over 100 employees here, right outside of Philadelphia, PA. Everyone here is just really dedicated to the success of our customers, but also the email marketing community. We do a lot, even outside of our customer base. But yeah, it’s all about our love for connecting you with your audience and helping you grow your business through email marketing, and through the inbox.
The idea behind autoresponders is that much of your email marketing gets automated – it’s a sort of ‘set and forget’ scenario that saves you the bother sending out e-newsletters manually (although you can still of course do this as and when required). Regardless of whether you plump for Aweber or Mailchimp, it’s well worth investing some time in understanding autoresponders and using them effectively.
George: Well folks, you were this close to a ZZ Top edition of AWeber. Okay. Let’s go ahead and get into the content. Tom, I always love to start the show at a 50,000-foot view, where people can kind of wrap their arms around. If maybe they’re living under a rock and don’t know what AWeber is, why don’t you go ahead and take the time, just to explain really, what is AWeber?
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