An award winning serial entrepreneur running multiple online businesses with 5 figure income. He is the founder of Webfanzine Media which is the parent company of the largest WordPress carousel portal named SliderVilla, Most popular documentation plugin named Documentor. He is also the founder of PurposeThemes, the largest multi-author WordPress theme review portal with 2,000+ premium and free themes. He spends most of his time on marketing these products and helping new people getting on the most popular CMS platform i.e. WordPress. Sometimes he blogs on Internet Techies which servers 300K+ visitors per month.
Tom: Yeah, totally. So, if you’re brand new to email marketing, or if you’ve begun to grow your email list using another email service provider, it’s really quite simple. You’ll use AWeber to manage your subscribers, manage your contacts. You can set up multiple lists to manage those subscribers, or you can have one list, and use what we call, “tags”, which I’m sure a lot of people are familiar with, to manage subscribers and preferences, based on tags. So, you have a bit of option there. First and foremost, it’s collecting and managing subscribers, but then, you can also leverage our core toolset, which is basically the autoresponder, or the automated email campaign sequence, you can develop campaigns, that’s what we call them here, to send automated emails out to those subscribers. Either fired off of tags, so they can trigger off of tags, they can trigger off of just the new subscriber being added to your list.

This software application was the slowest for filling customers one at a time or by importing a list. Plan extra time for contacts to be processed, especially if you have a large list. You can not segment lists, although you can tag contacts and use those tags to send out projects to different subscribers. You can create a sign-up type quickly. It used templates and the ability to add custom-made fields.
It’s quite the opposite so, if you can get somebody to actually give them their email address, and say, “I give you permission to send me that really cool e-book, or that really cool checklist, or that really cool thing that you have, and then you can continue to send email, and I will read it, and I will enjoy it.” That’s a really great opportunity that I think a lot of marketers don’t take full advantage of. I think a lot of marketers really rely on the push, the Facebook ads, the blog content, the podcasts. I love all that stuff, and I do all that stuff too, but I think there’s something intimate, something special about creating a really strong bond between the emailer and the email reader, and I think the marketers who crack that code, really see a lot of success.
In the negative points I had mentioned that AWeber is not cheap but you can use this to your advantage. Now many Email Autoresponder’s charge based on how many emails you send per month but AWeber charges based on the number of subscribers. So if you send updates weekly or biweekly it will not prove costly at all but in fact it will be cheaper than those who charge on a per email delivery basis.
Using Aweber, you can create ‘goals’ or combine automation rules with tagging to make autoresponders behave in quite funky ways...but if you want to make use of autoresponders in really advanced ways, you'll probably need to look at other products, particularly Getresponse, which provides 'marketing automation' functionality that hooks up to a built-in CRM.
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