Reporting and Analytics – Users can monitor key metrics of a marketing campaign’s performance, such as open rates, bounces, clickthroughs, list growth over time, sign up methods and a subscriber’s activity history. These insights can help marketers continuously improve their strategy by implementing tactics that work and changing tactics that don’t.
Anna, I really appreciate your Aweber review. I wish I could say my experience has been the same. I find it hard to navigate and even harder to understand. I dread the thought of having to login to my account to do anything. I would really like to see more video’s and tutorials, especially on list building., and why can’t I just email my contacts the old way using aweber? You’re talking to somone who has been totally clueless to autoreponders. I’m wondering is there any hope for me (lol)
Once you have you list set up, you can then start to create your email series or campaign. This will be your emails that go out one by one each day or however you set the timing of them all. Aweber has a lot of cool features, but again it is a simple format. You can simply copy and paste and drag and drop you emails from say a word doc into Aweber. Or you can start from scratch and write your entire emails within Aweber itself. It has the same look and feel as a normal email platform would have and more. You can add pictures, videos, shopping carts and products, and many more features.
We just did an email marketing master class, it was a six-week class, it was free. It went really, really well. We have a private online Facebook community for all of our customers. You can go in and talk strategy in addition to the technical side of things, and we’re constantly putting out a podcast, new videos, new blog content, new guides. So, we’re dedicated really to, helping serve you as an email marketer, in addition to providing you with that tool or platform. So, I think that’s what we do really, really well. We’re comfortable with it. We try not to go too far outside of that space and try to be someone we’re not. So, I think that’s what you’re gonna get if you go with AWeber, instead of one of our many competitors.
Overall: Capterra was a completely foreign name to me until I did extensive research on the products, philosophy and services offered. There are more than four hundred software programs, this was the big statement that really drew me in to learn more. Whether you run a non profit, or a church, or a restaurant the software program list is endless and accesible. I'm sure if you had a lemonade stand you would be able to find the product you needed. Navigating the site is easy as well and they don't try to push other products onto you. The customer service is amazing as well and really focuses on customer satisfaction which in turn makes people repeat customers and word of mouth starts spreading so more people can learn about the company. Thank you capterra for helping me go forward with my non profit organization !

In the negative points I had mentioned that AWeber is not cheap but you can use this to your advantage. Now many Email Autoresponder’s charge based on how many emails you send per month but AWeber charges based on the number of subscribers. So if you send updates weekly or biweekly it will not prove costly at all but in fact it will be cheaper than those who charge on a per email delivery basis.
The best part about using aweber is it's relieve of use and ability to hyperlink numerous other programs. Earning it easy to maintain of your customers as well as automate a sequence of email messages. I was able to get my investment in Aweber back inside a few months of using it. This may take more or less time based about how big of the following your business has already.
The kind of reports they have is totally exhaustive. For example user country and region, how many and when users opens your sent email and which links were clicked and how many people reported spam to your email sent is something awesome. Using the reports now I know when does a user prefers to open the emails and I send them just before their preferred time so my viewership of email has also increased.

Customers are prohibited from transmitting on or through any of AWeber Systems' services, any material that is, in AWeber Systems' sole discretion, unlawful, obscene, threatening, abusive, libelous, or hateful, or that encourages conduct which would constitute a criminal offense, give rise to civil liability, or otherwise violate any local, state, national or international law.
Mailchimp sign-up form requires some HTML knowledge. While the easy to use service allows you to create a sign-up form quickly, once the code for it is generated you will need HTML knowledge to embed it into your website. Normal sign-up forms are hosted on Mailchimp's website, so your readers will be directed to their servers to fill out the forms unless you make the effort to embed it.
So, I’m very transparent when I tell people as well that, we don’t don’t have a landing page service. We don’t create landing pages because that’s not our focus. Our focus is just email. We are focused on giving you the best tools and resources to send amazing, beautiful email automated or one time broadcasts, and we integrate with 50 fantastic landing page providers, who will do it better than we will do it anyways. I think that you’ll get transparency, you’ll get a company that focuses on doing what we do really, really well, and not trying to bolt on or do too, too much outside of that, customer service is fantastic. We have live customer service outside of Philly. Everyone here is in the same office, so we talk together, we hang out, they know our product really, really well, the marketers here know our product really, really well, and then education.
The legacy follow-up series is an autoresponder. This is a fundamental part of building a relationship with your list. With this message type, you’ll create a series of emails your subscriber receives once they join your list. (Research by Experian and many other firms, shows that a “welcome series” –as these campaigns are commonly called — typically receives substantially higher open and click-through than other email campaign types.)
Pros: AWeber provides a simple interface which is easy to manage, and they also provide a large array of tutorials to help make the learning process a bit easier. The templates they provide are also of grat value as well. Tracking subscriber behavior and data is a huge bonus to help improve your conversions. A free 30-day trial is always a huge bonus as well.

Customers are prohibited from transmitting on or through any of AWeber Systems' services, any material that is, in AWeber Systems' sole discretion, unlawful, obscene, threatening, abusive, libelous, or hateful, or that encourages conduct which would constitute a criminal offense, give rise to civil liability, or otherwise violate any local, state, national or international law.
What I like most about Aweber the analytics that the application offers. Compared to other email marketing software in the market, Aweber offers the most specific options in terms of targeting people around the emails they get. For example, Aweber if you send out an email with a particular offer and someone opens it but doesn't click the offer, you are able to know this and decide on the next action to take to convince them to check out your offer.
Tom: Yeah so, I think one of the problems that we see with AWeber, is because we are an older piece of software. We’ve been around since ’98. When you log in, there’s so much that you can do, because we have a lot of different features, right? So, you can either draft your first one time email, you can jump right in and set up your automated campaign, you can create your sign up form, you can import your subscribers from another ESP, or if you have another list somewhere else. So, it’s kind of a, “Choose your own adventure” that happens when you first log in and you set up that initial account. So, I think for customers who may be overwhelmed with email marketing and kind of the, “where should I go on the map?”, type of feeling, what we’ve done is, we have basically an onboarding email series that drips out over the course of 30 days during your free trial.
At the same time, AWeber is a well integrated system that blends easily in every software ecosystem. You can use it seamlessly with platforms such as Cyfe, Launch Effect, Drupal, WordPress, Raven, Unbounce, Magento, and many more. The system is reasonably priced, to say at least, and therefore accessible to companies with smaller and larger number of subscribers. Plans start from $19 per month for 500 subscribers, and move to $149 for 10,000 of them. Teams with more than 25,000 subscribers should contact the company to obtain a special quote.
When it comes to creating campaigns, AWeber offers a slightly different mechanism than similar marketing systems. You can use it to create follow-up series and autoresponders, and build your own, personalized messages with a handy drag-and-drop tool. Premade templates are available, but users are encouraged to design their own, more business-specific ones.
AWeber currently boasts one of the largest sets of email newsletter templates out there, with over 700 different templates to choose from. Some of the design choices look dated, but with the vast selection, you’ll be able to find something that works for you. The templates are drag-and-drop, so you’ll be able to easily add or remove templates elements to your liking.

Tom: Yeah, that’s a great question. So, to be absolutely and totally transparent with your listeners and your viewers, I think, if you’re ready to start growing your list, and you have absolutely zero idea of how or if you’ll ever make any money whatsoever, AWeber may not be the best fit for you because we are a paid service. So, we have a free trial but after that, the base price is $19 a month. So, if you’re comfortable with using our Best In Class Tool Set, and paying $19 a month, by all means, that’s fantastic and you’ll reap the benefits of that. But, if you have no way of generating income through your marketing, on the back end, you might not see a return on your investment, if you’re not making at least $19 a month. I hope that your marketing efforts are generating at least $19 a month but, if you’re a hobbyist, if you’re just starting a blog, or starting a podcast for fun, and you want to connect with your audience, there are free tools and free ESPs, email service providers out there, that are totally competent, and will help you grow your list.
When you are ready to take advantage of email automation, and take advantage of some of the segmentation tools that AWeber has, then I think it’s definitely a great opportunity to pay that $19 a month, and to get into what some of those can offer, to help you monetize your hobby, or monetize your passion, or monetize the beginnings of your business. So I’d say that’s who we’re not for. We are also not for you know, if you are looking for an enterprise CRM or enterprise marketing automation suite, something that can handle billions and billions of subscribers, and multiple automation triggers and flows, and these complex funnels that people like to build, those tool sets tend to quickly get a little confusing to the average marketer, who isn’t ready for that.
What AWeber has done especially well is develop a reputation of providing excellent support – while some users like nothing more than experimenting so they intuitively can try to make sense of everything on their own pace or customize like crazy, others appreciate the ability to receive help anytime from a real human through email, phone or live chat – especially if they’re hopelessly mired trying to send a message out to thousands of customers/prospects. (There’s also an online Knowledge Base plus a moderated official Facebook forum.)
Imagine a website is selling a cookbook and they want to find ways to compel people to either re-visit their website (let’s say they have a blog) or stay in contact with them. An auto responder will allow them to create a series of 7 emails, for example, each programmed to email their subscriber one time per week, which will create a 7 week series of unique recipes or tips that can be used to motivate the subscriber to go back to the website and consider purchasing their cookbook.
George: Hey ladies and gentlemen, it’s George B. Thomas here, and you know what I’m about to say. Yep, I’m excited because it’s time for another episode of One Last Tool. One Last Tool viewers and listeners, this one’s gonna be good because we’re gonna talk about all things nerdy, all things webby, all things a-er. Anyway, maybe you’ll put it together. But, I’m sure, once you see who we have today … hey, why don’t you go ahead, let’s get out of suspense mode, and explain to the listeners and viewers, Tom, who you are, what you do, and who you do it for?
This email automation platform is not the most advanced, there are others that are more sophisticated and produce a much higher email quality. This email platform changes the resolution of images, Also, adding blocks (for images and text, etc) isn't very flexible as far as the layout design goes. It is also difficult to customize the blocks (borders, sizing, etc). Finally, though Aweber will auto-save your progress, it does not save previously used fonts/colors, so each time you exit then go back into an email, you have to go through the customizing part to add to an existing email. The overall creative and styling process is terribly outdated.
I REALLY wish they would improve the place where you compose the emails. I know that MAJOR email marketers have requested they change it / made suggestions but they do nothing. It should be easy to cut and paste text written in another document and keep the formatting but it's not. I constantly have to go through my emails and do hard returns on each line to get the spacing correct. If you want to have a big margin on the side of your text (meaning about a 3 inch text area), it should be easy to do that. Overall, composing an email in there should be easier. I stick with them because it's an even bigger hassle to switch to someone else. How hard is it really to fix these things?

So if you send an e-mail on Monday morning it might get buried with another me most so you may want to make sure that’s any afternoon. Okay? And then under click tracking this will track how many people click on the links within your message. Okay? That’s important for conversion rate, optimization to see whether or not people are actually engaging with your e-mails. And once that’s all set up click on save and exit.
Tom: Yeah, totally. So, I host our podcast so, I’m so used to giving this pitch, over and over again. But, I like to basically start by saying, “AWeber is an email service provider, first and foremost. We were founded in 1998, so I think that’s kind of important, the legacy behind it. In addition to providing the best in class email automation email marketing toolset, we also really pride ourselves in delivering award-winning customer service, some of the best educational resources to help you be a better email marketer.”
Okay, now if you want a success page which is not necessarily required but if you want a page that you sent people to after they confirm that banks them or give some the report that they may have signed up for, you can put the URL here. But that’s not necessarily something you have to do. I’m going to click on save settings. Once you’ve done that your list is actually all set up and now it’s time to create your autoresponder sequence.
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