George: So, I love it because this is literally what happened people, is that I set the ball up, and he was gonna spike it, and he kind of tapped it. It hit the top of the net, and he saw that it was wobbling back and forth, I was like, “I’m not sure if we’re gonna win this game.”, and then you said one thing, Tom. And I was like, “He just spiked the ball.” That was, that Tom mentioned education, that they’re always creating content, that they have live support, that they’re there to help, and so that was super awesome. Now, as I’ve traveled through the interwebs, there are two types of people that I’ve found. There are those people who, they just get it. Like, they’re technically savvy. And then there are those folks that well, not so much. So, as a first time user to AWeber, what are some of the problems, or a problem that I might run into that will kind of perplex me, and what have you guys done internally, to try to not have that moment happen?
Hi Ana, I’m currently using Aweber and I have recently noticed that most of the big “gurus” have been using iContact – My understanding is that you can import your existing list directly to iContact without a double opt-in all over again. All this on a “honor” system but if the spam complaints go about “the” threshold – your iContact account could get shutdown.
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Tom: Yeah, totally. So, if you’re brand new to email marketing, or if you’ve begun to grow your email list using another email service provider, it’s really quite simple. You’ll use AWeber to manage your subscribers, manage your contacts. You can set up multiple lists to manage those subscribers, or you can have one list, and use what we call, “tags”, which I’m sure a lot of people are familiar with, to manage subscribers and preferences, based on tags. So, you have a bit of option there. First and foremost, it’s collecting and managing subscribers, but then, you can also leverage our core toolset, which is basically the autoresponder, or the automated email campaign sequence, you can develop campaigns, that’s what we call them here, to send automated emails out to those subscribers. Either fired off of tags, so they can trigger off of tags, they can trigger off of just the new subscriber being added to your list.
The legacy follow-up series is an autoresponder. This is a fundamental part of building a relationship with your list. With this message type, you’ll create a series of emails your subscriber receives once they join your list. (Research by Experian and many other firms, shows that a “welcome series” –as these campaigns are commonly called — typically receives substantially higher open and click-through than other email campaign types.)
Pros: What I like most about Aweber the analytics that the application offers. Compared to other email marketing software in the market, Aweber offers the most specific options in terms of targeting people around the emails they get. For example, Aweber if you send out an email with a particular offer and someone opens it but doesn't click the offer, you are able to know this and decide on the next action to take to convince them to check out your offer.