It’s quite the opposite so, if you can get somebody to actually give them their email address, and say, “I give you permission to send me that really cool e-book, or that really cool checklist, or that really cool thing that you have, and then you can continue to send email, and I will read it, and I will enjoy it.” That’s a really great opportunity that I think a lot of marketers don’t take full advantage of. I think a lot of marketers really rely on the push, the Facebook ads, the blog content, the podcasts. I love all that stuff, and I do all that stuff too, but I think there’s something intimate, something special about creating a really strong bond between the emailer and the email reader, and I think the marketers who crack that code, really see a lot of success.
Pros: I've been using Aweber for close to 10 years on and off. I've tried other similar programs such as Mail Chimp and Infusionsoft, but have always come back to Aweber as my autoresponder of choice. I know some of this may have to do with the fact that I learned their system first, but I also think they have a very simple interface and the layout seems logical to me.
For beginners bloggers, the tool might be little expensive. But, intermediate-level bloggers and website owners who will utilize the advanced-level features are a solid fit for this tool. Finally, Aweber shines in its ability to grow with your business. It’s pricing tiers and advanced features will easily support you as your business and email list grows.
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Okay, so you’ll be surprised that even though it looks good right here you can get some funky looking e-mails in real life and in an actual e-mail inbox and especially links can be wrong sometimes. So you definitely want to test every e-mail before officially adding it to your autoresponder sequence. But if you go to check your e-mail and everything looks good, click on back, then click on settings. Okay this will determine when the e-mail goes out and in this case because it’s your first e-mail, it goes out immediately after the person confirms. Okay, so that’s automatic for the first e-mail and once that’s done click on save and exit. And you’ll get the message that your message has been saved and here is the first e-mail.
Watch out for the $29 report on how to develop an email marketing strategy. It's really easy to click on the wrong thing when checking out and wind up with the report in your shopping cart. If do you wind up buying it by mistake or don't find it useful, AWeber promises to refund your money. There is no free trial or free version to test out the service—but AWeber does let you try out the software for just $1 during the first month. That's a good deal.
Besides templates, editing options and strong support, it can host or import email databases; allow autoresponder customization; responsive email design, RSS and email-to-blog functionality; tools to collect and add new names/emails to databases; the ability to integrate with some other programs, and the ability to easily view analytics and performance results.
Again, click Next Step when you’re ready. You’ll now need to configure a confirmation email for subscriber verification. AWeber provides you with a handy list of pre-approved subject lines that have been shown to perform well. Our recommendation is to use the option that includes your subscriber’s first name, since personalization is always a nice touch:
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By default, each AWeber follow up email is configured to go out one day after the previous one. You can tweak these setting to something more reasonable, such as a weekly email blast. In addition, you can also configure a specific ‘send window’ for your messages by clicking the Edit button. Using these settings, you can disable specific days so they don’t count – Sundays, for example – and you can indicate a window of time for your messages to go out. Some windows of time are better than others to maximize your open rates, so do a bit of research and set yours accordingly:
Aweber costs more, and even though it has gone through re-design recently, loses out to Mailchimp in ease of use. But if you’re willing to pay more money, you can always get their designer to work on a template, and undoubtedly the end result will be better than a Mailchimp design. AWeber is the better option for large companies and agencies, since they usually have a larger budget for email marketing. Many larger blogs that have been around for a while prefer it for its better customer service, and easier to use sign-up forms.
Once a prospect becomes a paying customer it's important that your email marketing messaging matches the action they've taken, otherwise your emails can be confusing and seem outdated. Use this Zapier integration to subscribe customers with a Shopify paid order to a new AWeber list and unsubscribe them from another list, like a general marketing list. That way, your messaging will always be relevant to your customers.
Aweber search offers many features that we can use to find out more information about people in our Emailing list like who is not opening your Email, Email last opened; link clicked or not and many other features. Along with it, you can see people who have unsubscribed but still a part of your list, and you have to manually clear them to cut down the Aweber pricing on the next bill.
The kind of reports they have is totally exhaustive. For example user country and region, how many and when users opens your sent email and which links were clicked and how many people reported spam to your email sent is something awesome. Using the reports now I know when does a user prefers to open the emails and I send them just before their preferred time so my viewership of email has also increased.
George: So that folks, is super smart. So, Tom, it’s amazing. This interview flew by man. Great answers. Like, we’re just clipping away. Here’s my thing. If people want to learn more about you, if they want to learn more about AWeber, and by the way, thanks for taking the time to do this, where can we send them? Where do you want to have them go for you, for AWeber, for whatever interesting things that you might want to share?
David Risley is the founder of the Blog Marketing Academy, a 20-year veteran blogger and online entrepreneur. His focus? Building a reliable, recurring business around his "lifestyle" and the lives of his students. He has this weird obsession with traveling in his motorhome around the country with his wife and 2 kids. David also likes to talk about himself in the third person. In bios like this one. Read his full story.
Nice money savers you mentioned here. But I’d like to mention, be careful when mass deleting the actively subscribed undeliverable. This search field is a bit flawed. I found my own test addressees in this search result when I searched my own aweber subscriber base. Apparently, if there has ever been an undeliverable email (which was the case when my web-host crashed my site in a routine update), said email address will show up in the search results. Make sure you click on each actively subscribed email address before you delete, and it will show whether the “undeliverable” was an isolated incident or a recurring phenomenon with said subscriber. My two cents and good faith attempt ad being earning my keep for a backlink:)
AWeber's suite of easy-to-use email marketing and automation tools are trusted by over 100,000 entrepreneurs, small businesses and nonprofits. Turn passive prospects into loyal customers with mobile-responsive email newsletters, engaging automated email campaigns, subscriber segmentation and management, subscriber signup forms, and more. Take advantage of our award-winning 24/7 customer support, 450+ integrations and free mobile apps to grow and manage your email lists.
Overall: I'm still new to running my business 100% on my own so a lot of marketing programs out there confuse me. This however seems easy enough at this point. I like that almost everything I need is included and if my customer base grows I have the option to upgrade my account to adjust accordingly without overspending. So far it seems great I will leave a more detailed review after my trial ends.
Having used Aweber for a few different reasons (online training program delivery, marketing funnel, client newsletter and updates) it has definitely been my go to software for email marketing. It is competitively priced and the functionality you get for the cost is great. I would suggest spending a period of time familiarizing yourself with (or watching Youtube demos) and testing the software though before adding in real clients.Many different templates make it easy to create emails. Easy to use styling keeps emails looking professional and in keeping with brand. Competitively priced. Autoresponders - setting up an email series has been fantastic for setting up new clients to our programs without bombarding them with information all at once.
One minor gripe I have however regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a ‘preview on phone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a lot of campaigns every month.