Examples include a welcome email sent as soon as a new client signs up to your list of contacts, followed a few days later by an informatory email discussing the products and services you offer, then an email informing on current offers, and so on. You could also create different series of post-purchase emails, based on the type of product the individual purchased.
Once that’s done you’ll see that your second autoresponder e-mails here and if you want you can always change the settings by clicking the edit button and if you want to switch them around you just drag one to the top of the other and it’ll automatically switch them. Then if you want to add more click copy and change the contents within the e-mail and do the same thing. So that’s all there is to setting up an autoresponder within Aweber. Thanks for watching this video and I’ll see you in the next one.
Now in terms of the content, is actually very easy to add and modify. It’s very similar to a WordPress post. So if you wanted to add something about why they should stay subscribed. Like why you should stay subscribed, right? Just type it in like that, you can hover over it, make it bold, make it bigger, change the font, whatever you want to do just like you would with then Word processor. So once you add all of the content that you want that’s thanking them for signing up and reminding them why they should stay in your list and offering to be there for any questions, it’s time to send out your test e-mail. Okay, to do that click on test and then put in the e-mail address you want to send it to and then click send test.
This email automation platform is not the most advanced, there are others that are more sophisticated and produce a much higher email quality. This email platform changes the resolution of images, Also, adding blocks (for images and text, etc) isn't very flexible as far as the layout design goes. It is also difficult to customize the blocks (borders, sizing, etc). Finally, though Aweber will auto-save your progress, it does not save previously used fonts/colors, so each time you exit then go back into an email, you have to go through the customizing part to add to an existing email. The overall creative and styling process is terribly outdated.
When you’re getting started, you’ll need to import your email subscriber list into your chosen service. Aweber has made this easy, by allowing you to import from a variety of spreadsheets or text formats, or even copy-pasting the emails from another app. You can then map the contact information with Aweber’s list fields, and specify where each subscriber is for so you can send the subscription confirmation email to the relevant ones.
Aweber search offers many features that we can use to find out more information about people in our Emailing list like who is not opening your Email, Email last opened; link clicked or not and many other features. Along with it, you can see people who have unsubscribed but still a part of your list, and you have to manually clear them to cut down the Aweber pricing on the next bill.
Being able to capture potential clients via email signups is huge for my consulting business. The analytics that allow me to see what the open rate, click through rate and sales made from emails I send to my list are super helpful. In the past year, I have been able to fine tune what my list is most responsive to because of the detailed analytics. This is useful for anyone wanting to grow and maintain their email list.
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Make sure subscribers never miss a thing with one-time broadcast emails like newsletters and product promos. Mobile-ready templates enable users to send on-brand email newsletters to the entire contact list. Blog broadcasts extend the business's blog’s reach by automatically converting the latest posts into emails. Users can schedule broadcasts to send immediately after publishing, at a custom time or after a group of posts have been published.
Tom: Yeah, absolutely. So, I’m not gonna list all of our competitors. I think most people know who the most popular email service provers are out there. A few of them have been around as long as we have been, right? So, I think most people will know who those competitors are so, I’m not gonna dump a bunch of names. What you mentioned earlier, I thought was a good point, is that some email service providers that you’ve might have just begun using, they were practically created yesterday so, this is a very competitive space where there are new players popping up, it seems almost every six months. Also, a lot of tools that you might use, they bolt on an email component so, there’ll be a tool that provides this feature or functionality and then they’ll say, “Oh by the way, we’re gonna start doing email so you can use our tool to send emails as well.” Even WordPress, there are WordPress plugins that let you basically do some form of email marketing using your WordPress host. Like, whatever you’re using to host with WordPress. All of those solutions have pros and cons. What I would recommend when evaluating AWeber, what you’re gonna get is, somebody who is fully dedicated to just email.
Tom: You got it. So, my name is Tom Tate, I am the product marketing manager here at AWeber. So, I work for AWeber, we are an email service provider, and know we’re gonna get into the tool in greater detail so, I’ll leave the questions up to you. But, I’ve been here for about three and a half years, so I’ve gotten a full master class in email marketing, while I’ve been working here. I just fell in love with email as a marketing channel so, I’m really excited to talk about the tool, but also more importantly, just talk about email marketing.
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Imagine a website is selling a cookbook and they want to find ways to compel people to either re-visit their website (let’s say they have a blog) or stay in contact with them. An auto responder will allow them to create a series of 7 emails, for example, each programmed to email their subscriber one time per week, which will create a 7 week series of unique recipes or tips that can be used to motivate the subscriber to go back to the website and consider purchasing their cookbook.
Aweber believes in the importance of making sure you confirm the intent of your subscriber before they are added to your list. You can rest assured that you will have a higher quality of subscriber because they take the time to read their email confirmation message and click on a special link that activates their subscription. This way, if they are added to your list it is because they were serious about joining in the first place – instead of just being added to one of your lists by selecting a checkbox and paying little mind to it (as is the case with many web sites).
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Pros: AWeber provides a simple interface which is easy to manage, and they also provide a large array of tutorials to help make the learning process a bit easier. The templates they provide are also of grat value as well. Tracking subscriber behavior and data is a huge bonus to help improve your conversions. A free 30-day trial is always a huge bonus as well.
Yes, one of the more popular features they offer is their in-depth analytics. This allows you to see things like open rate and click-through rates. It also makes it easy to take action on your stats. For example, you can easily resend a newsletter to anyone who didn’t open the first email or create a segment based on people who clicked a specific link.
For example, say you're a Volkswagen dealer with a mailing list containing a field called 'car model.' You've used field this to segment your mailing list neatly into the owners of VW Polos, Golfs, Passats, Tiguans etc. You have a special offer which is relevant to Polo and Golf owners, and you want to send this message to those two segments in one go.
I did not get many benefits and had a bad experience overall - i no longer care this happened months ago I am over it but since I am writing a review on software i have used, I would advise all honestly to stay away as my story seems far from unique and had other bad experiences which i don't have time to list - MailChimp is a pretty good alternative if you are checking out ESPs
Then you can do it all again. AWeber lets you build as many lists as you want, each with their own emails, forms, templates, subscribers, and stats. You can switch between lists from the menu in AWeber's top toolbar—or get a quick glance at the stats on all of your lists from your dashboard. You can also quickly send a new email anytime from the prominent Create a Message button in the dashboard.
I REALLY wish they would improve the place where you compose the emails. I know that MAJOR email marketers have requested they change it / made suggestions but they do nothing. It should be easy to cut and paste text written in another document and keep the formatting but it's not. I constantly have to go through my emails and do hard returns on each line to get the spacing correct. If you want to have a big margin on the side of your text (meaning about a 3 inch text area), it should be easy to do that. Overall, composing an email in there should be easier. I stick with them because it's an even bigger hassle to switch to someone else. How hard is it really to fix these things?
Because of its history, AWeber should appeal to a very wide group of users. Someone who has never used an automated email service will enjoy the basic interface, while someone who may not have used one for years may still be able to know how it all works. If you're looking for an easy simple way to manage your newsletter distribution and subscriber list, then AWeber is the tool you should use.
George: So Tom, what I love about that, and viewers and listeners, what I love about that is, Tom went with the “Who we’re not a good fit for”, to explain to you, who they are a good fit for. I will also throw in, just a side … This is free, this is free. A side piece of information to you. If you are not generating $19 a month, go get a job. Like, stop this podcast right now and just go get a job. I’m kidding, we love you, viewers and listeners, you know I’m just joking. So Tom, let’s go ahead and talk about, and usually, I ask this, and companies that we interview, it’s probably one problem that they solve. I don’t think that’s the case for AWeber so, if you want to do a problem or problems, it’s totally up to you, but what problem does AWeber help the folks out there solve in their business?
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I have been using Aweber for the last six months and hadn’t really though of it as basic. But,when you see how much functionality is available with the other tools, I guess it is. I really like infusionsoft, but I don’t have the traffic or level of data to track ( as yet) to make an investment in a tool this complex right now. Really insightful article, thanks!
“Mailchimp was great when I just had a blog. Now that I have my book, I’m starting to have products, it’s more of a business. I didn’t think that Mailchimp could handle me. I needed something a little more versatile that could target the people that I sent things to depending on what list they were on or what they clicked. It needed to be a little more sophisticated for me. That’s why I needed to switch over.”