Creating segments isn’t as intuitive as the rest of the tool, but it is possible and is a feature that beginners bloggers might not need to use very often. As you advance in your digital marketing knowledge, segmentation will be something you’ll want to explore as it allows you to better market to individuals based on their behavior, intent, and interests.

AWeber finds a healthy balance in between ease of use and robust performance. There are some good functions– particularly in the autoresponder world– but navigation is instinctive enough that I was able to perform standard jobs without looking up tutorials. When I did find myself at a loss and relied on the online assistance resources, I was rather impressed with the variety and scope of assistance readily available.
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ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business.
This platform is the most unsatisfied online autoresponder for businesses since it is the most complete and easiest to use. I have used this platform and I have verified that if you can create a direct contact with the buyers. For this reason I recommend this platform. This platform sends emails automatically avoiding that we are all day on a computer, this tool allows you to configure personalized messages. It allows creating and programming mailings. With this platform, it prevents emails from reaching the span or spam folder of users.
Tom: So, I think you’ll definitely agree in your experience, that if you’re not emailing your fans, your subscribers and your customers, and your prospects, you’re just leaving so much on the table. So much opportunity, so much money on the table. I think that basically the problem that AWeber solves is really the problem that email solves. Which is, providing you with a way to … Our Director of Products says this, and I think it’s a really great phrase, “Email is intimacy at scale.”, because, I think if someone is going to give you permission, give you the privilege to send email to them, and to be in their inbox, because nobody wakes up in the morning and says, “I can’t wait to receive more email today.”
Being able to capture potential clients via email signups is huge for my consulting business. The analytics that allow me to see what the open rate, click through rate and sales made from emails I send to my list are super helpful. In the past year, I have been able to fine tune what my list is most responsive to because of the detailed analytics. This is useful for anyone wanting to grow and maintain their email list.
I like how fair Aweber is priced,especially when compared with email marketing tools with similar quality.I like the integration possibilities which our use of Aweber has opened up for my organization ,in terms of the number of other tools,which we are able to integrate Aweber with and improve our sales and marketing process. Also of key importance is how intuitive I find this program ,as it has an easy to use and understand user interface,which is a key part of what I seek from any software product I use
You can also segment your lists based upon subscriber activity like emails opened, links clicked, and more. Plus, you can use traditional segmentation options as well, like gender, age, birthdays, and more. For large blogs covering a variety of topics, it may make sense to let subscribers sign up for updates based on the topic(s) they’re most interested in.
Send time optimisation is a sophisticated feature which automatically sends your e-newsletter at the time at which it is most likely to be opened. This time is calculated by Mailchimp based on looking at when the subscribers on your list have previously opened mail - it can work this out based on looking at the campaigns you’ve previously sent and also by using data from campaigns sent by other Mailchimp users which feature email addresses that are also present on your list.
At the same time, AWeber is a well integrated system that blends easily in every software ecosystem. You can use it seamlessly with platforms such as Cyfe, Launch Effect, Drupal, WordPress, Raven, Unbounce, Magento, and many more. The system is reasonably priced, to say at least, and therefore accessible to companies with smaller and larger number of subscribers. Plans start from $19 per month for 500 subscribers, and move to $149 for 10,000 of them. Teams with more than 25,000 subscribers should contact the company to obtain a special quote.
Okay, so you’ll be surprised that even though it looks good right here you can get some funky looking e-mails in real life and in an actual e-mail inbox and especially links can be wrong sometimes. So you definitely want to test every e-mail before officially adding it to your autoresponder sequence. But if you go to check your e-mail and everything looks good, click on back, then click on settings. Okay this will determine when the e-mail goes out and in this case because it’s your first e-mail, it goes out immediately after the person confirms. Okay, so that’s automatic for the first e-mail and once that’s done click on save and exit. And you’ll get the message that your message has been saved and here is the first e-mail.
Once you have you list set up, you can then start to create your email series or campaign. This will be your emails that go out one by one each day or however you set the timing of them all. Aweber has a lot of cool features, but again it is a simple format. You can simply copy and paste and drag and drop you emails from say a word doc into Aweber. Or you can start from scratch and write your entire emails within Aweber itself. It has the same look and feel as a normal email platform would have and more. You can add pictures, videos, shopping carts and products, and many more features.
George: So that folks, is super smart. So, Tom, it’s amazing. This interview flew by man. Great answers. Like, we’re just clipping away. Here’s my thing. If people want to learn more about you, if they want to learn more about AWeber, and by the way, thanks for taking the time to do this, where can we send them? Where do you want to have them go for you, for AWeber, for whatever interesting things that you might want to share?
I like how fair Aweber is priced,especially when compared with email marketing tools with similar quality.I like the integration possibilities which our use of Aweber has opened up for my organization ,in terms of the number of other tools,which we are able to integrate Aweber with and improve our sales and marketing process. Also of key importance is how intuitive I find this program ,as it has an easy to use and understand user interface,which is a key part of what I seek from any software product I use
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined above, but they limit the number of e-newsletters that you can send to them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of send volumes permitted to the Aweber ones.
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