One of our favorite business tools out there is the follow up marketing tool from Aweber. They offer auto responders – which are automated email messages, which you can configure to send messages to your customers any number of times, and any number of days, after their initial signup. This is a tremendous marketing tool that gets overlooked from many businesses because they may not realize the technology exists.
It’s really just pricing based on a number of subscribers that you send to monthly. Then, we also have a quarterly and annual, where you can take a little bit of a discount off, if you prepay in advance. But, I really appreciate that customer service, the suite of automation tools, that’s all covered. So, whether you’re paying $19 a month or $149 a month, it’s really gonna be included. You’re gonna have access to all those tools.
In the negative points I had mentioned that AWeber is not cheap but you can use this to your advantage. Now many Email Autoresponder’s charge based on how many emails you send per month but AWeber charges based on the number of subscribers. So if you send updates weekly or biweekly it will not prove costly at all but in fact it will be cheaper than those who charge on a per email delivery basis.
The idea behind autoresponders is that much of your email marketing gets automated – it’s a sort of ‘set and forget’ scenario that saves you the bother sending out e-newsletters manually (although you can still of course do this as and when required). Regardless of whether you plump for Aweber or Mailchimp, it’s well worth investing some time in understanding autoresponders and using them effectively.
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It has a few usability issues which detract unnecessarily from an otherwise great product. For example, it's unnecessarily difficult to change the list assigned to a message. Images have to be added to messages using a URL rather than a simple upload. And there's no delay once the "send" button is hit, so it's impossible to "unsend" any messages with mistakes.
AWeber lets you manually add up to 10 contacts—subscribers—via a form. Each record collects the name of the person, email address, ad-tracking value, and the name of the initial email message the person will receive. This can turn into a long and tedious exercise for a long list of names. The import tool is a better choice, as it has a textbox to cut and paste an entire comma-delimited list of email addresses. You can also upload a spreadsheet (XLS and XLSX), text file (CSV, TSV, and TXT). Unlike Campaigner, MailChimp, and GetResponse, AWeber doesn't have Gmail or third-party integration for pulling contacts, which is disappointing. You can, however, export the Gmail contacts to a CSV file and use the import tool.
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Aweber search offers many features that we can use to find out more information about people in our Emailing list like who is not opening your Email, Email last opened; link clicked or not and many other features. Along with it, you can see people who have unsubscribed but still a part of your list, and you have to manually clear them to cut down the Aweber pricing on the next bill.
Tom: Yeah, totally. So, I host our podcast so, I’m so used to giving this pitch, over and over again. But, I like to basically start by saying, “AWeber is an email service provider, first and foremost. We were founded in 1998, so I think that’s kind of important, the legacy behind it. In addition to providing the best in class email automation email marketing toolset, we also really pride ourselves in delivering award-winning customer service, some of the best educational resources to help you be a better email marketer.”
Automatically adding new customers to your AWeber mailing lists, lets you have more time to focus on communicating with customers rather than email list management! After you set up this Stripe AWeber integration, every time there is a new Stripe customer, a subscriber is created in an AWeber mailing list. Get ready for an easier to manage email list.