George: Well folks, you were this close to a ZZ Top edition of AWeber. Okay. Let’s go ahead and get into the content. Tom, I always love to start the show at a 50,000-foot view, where people can kind of wrap their arms around. If maybe they’re living under a rock and don’t know what AWeber is, why don’t you go ahead and take the time, just to explain really, what is AWeber?
So once it’s all set up, hover over messages and click on follow-up series. Next click on the create your first follow-up button and when you do you’ll be taken to the Aweber message editor and now going to walk you through the most important part of the editor and how to use them. So at the top we have the subject line and this is the subject line of the e-mails that your subscribers will receive and in general you want to make these benefit driven.
Aweber believes in the importance of making sure you confirm the intent of your subscriber before they are added to your list. You can rest assured that you will have a higher quality of subscriber because they take the time to read their email confirmation message and click on a special link that activates their subscription. This way, if they are added to your list it is because they were serious about joining in the first place – instead of just being added to one of your lists by selecting a checkbox and paying little mind to it (as is the case with many web sites).
Okay, so once the settings are saved click on confirm often. And this is the message people will receive when they opt in to your list. So you can modify this however you want and generally the one that’s here, that’s Aweber gives you is actually pretty high converting. Okay, but you can always change it like to whatever you want. You can insert the person’s name if you have that as part of your e-mail opt in form. Their first name, their e-mail, whatever that you want to add.
So the second one he might put three days later and then as you add more e-mail make them eight or even two weeks later. Okay? And understand window if you want to send them between certain dates for times to increase your open rate, you can do that. So slide this to on and then you can choose only send them on Mondays or Tuesdays between a certain time. And the reason that works really well is because people are more likely to check your e-mail at certain times.

If segmentation is a key aspect of how you manage your mailouts, then I'd probably look elsewhere for an email marketing solution. The two products I've come across which cater best for emailing multiple segments (and indeed lists) are Getresponse (note: its segments are called 'saved searches') and Campaign Monitor (which offers extremely good segmentation functionality, but at a pretty high price).
Then you can do it all again. AWeber lets you build as many lists as you want, each with their own emails, forms, templates, subscribers, and stats. You can switch between lists from the menu in AWeber's top toolbar—or get a quick glance at the stats on all of your lists from your dashboard. You can also quickly send a new email anytime from the prominent Create a Message button in the dashboard.
So, the automated email campaigns is a big part of it, but then, of course, you can send your one-time email broadcasts. So, one-time email newsletters, some people do that weekly, monthly, whatever cadence you prefer. Some people do it daily, to be honest. So, you can use AWeber, both as your automated email platform, and then also your one-time email sending platform as well. We have a couple mobile apps, that help support all of those functions. We also have web forms that you can create, put on your site to get subscribers, and a ton of integrations. So, if you want to integrate with your landing page provider, like an Unbounce, you can do that easily.

AWeber customers pay monthly subscription fees based on the size of their email audience. This is a surprisingly simple and refreshing formula, especially in a culture when many competitors offer extra tools, extra templates and extra support only for those at the higher service levels. This “pay more/get more” approach also encourages the “bare bones” customers to consider upgrading so they can better access full premium services. But with AWeber, everyone gets access to everything, although the total amount of tools available is fewer than some competitors.

George: Well folks, you were this close to a ZZ Top edition of AWeber. Okay. Let’s go ahead and get into the content. Tom, I always love to start the show at a 50,000-foot view, where people can kind of wrap their arms around. If maybe they’re living under a rock and don’t know what AWeber is, why don’t you go ahead and take the time, just to explain really, what is AWeber?
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