It has a few usability issues which detract unnecessarily from an otherwise great product. For example, it's unnecessarily difficult to change the list assigned to a message. Images have to be added to messages using a URL rather than a simple upload. And there's no delay once the "send" button is hit, so it's impossible to "unsend" any messages with mistakes.

Tom: Yeah, totally. So, if you’re brand new to email marketing, or if you’ve begun to grow your email list using another email service provider, it’s really quite simple. You’ll use AWeber to manage your subscribers, manage your contacts. You can set up multiple lists to manage those subscribers, or you can have one list, and use what we call, “tags”, which I’m sure a lot of people are familiar with, to manage subscribers and preferences, based on tags. So, you have a bit of option there. First and foremost, it’s collecting and managing subscribers, but then, you can also leverage our core toolset, which is basically the autoresponder, or the automated email campaign sequence, you can develop campaigns, that’s what we call them here, to send automated emails out to those subscribers. Either fired off of tags, so they can trigger off of tags, they can trigger off of just the new subscriber being added to your list.
David Risley is the founder of the Blog Marketing Academy, a 20-year veteran blogger and online entrepreneur. His focus? Building a reliable, recurring business around his "lifestyle" and the lives of his students. He has this weird obsession with traveling in his motorhome around the country with his wife and 2 kids. David also likes to talk about himself in the third person. In bios like this one. Read his full story.
Hey what’s up everybody? It’s Brian Dean from Quicksprout and in this video going to show you how to set up an autoresponder in Aweber. So once you have your accounts all set up and logged in, this is what you’ll see. Your first step is to click the create and manage list button. And what that will do, it’ll allow you to create a list of people that are actually going to receive your autoresponder sequence. So your next step is to click create a list. And by default Aweber gives you an ugly list name like this. Okay, so you want to make it something that’s branded and that you can remember. Something like Quicksprout2.

It's also expanded its auto-responder options. A feature called Legacy Followup Messages enables you to send a series of messages to all new subscribers. Another feature called Campaigns (currently in beta) offers several ways to send auto-responders: by day and time, and also based on subscriber behavior or if you tag contacts in your database. You can also pause and stop auto-responders at any time. Campaign tracking lets you see how far your subscribers are in your follow up series of emails/campaigns and which caused the most unsubscribes, so you can tweak them as needed.


Tom: Yeah so, I think one of the problems that we see with AWeber, is because we are an older piece of software. We’ve been around since ’98. When you log in, there’s so much that you can do, because we have a lot of different features, right? So, you can either draft your first one time email, you can jump right in and set up your automated campaign, you can create your sign up form, you can import your subscribers from another ESP, or if you have another list somewhere else. So, it’s kind of a, “Choose your own adventure” that happens when you first log in and you set up that initial account. So, I think for customers who may be overwhelmed with email marketing and kind of the, “where should I go on the map?”, type of feeling, what we’ve done is, we have basically an onboarding email series that drips out over the course of 30 days during your free trial.

If segmentation is a key aspect of how you manage your mailouts, then I'd probably look elsewhere for an email marketing solution. The two products I've come across which cater best for emailing multiple segments (and indeed lists) are Getresponse (note: its segments are called 'saved searches') and Campaign Monitor (which offers extremely good segmentation functionality, but at a pretty high price).

When creating a list, you have the choice of using a pre-generated subject line, such as "Please confirm your request to subscribe" or creating your own. However, creating your own means you have to wait one day for AWeber's team to verify it as a valid subject line. AWeber also has a wizard to walk you through creating signup forms. I was happy to see I could segment users based on custom fields or profile information.


While these changes are reasonably new, it was only a matter of time before they were made. Free email providers have always worked hard to reduce the amount of spam that looks like it is being sent from their networks. They made the DMARC = reject policy change to prevent malicious users from sending spam using their domain and that change also impacted legitimate users like yourself.
So, we occupy this really beautiful sweet spot, of people who know exactly what they need to do with their email marketing, they’re either just getting started or they’ve gotten started, and they began to grow their list. They really just need a very basic, sometimes complex, but they need a basic way to create complex automated sequences. Our customers have found a ton of success using AWeber for that. So, we’re that nice sweet spot between free hobbyist email platform, and then super sophisticated, complex enterprise platform.
Now obviously you want more than one e-mail and your autoresponder sequence and in my experience, the easiest way to add them as not to click create another follow-up, it’s just a copy the one that you already have. Okay, so just click copy and this will copy this template that you already set up for your next e-mail. Okay and this actually obviously copies the exact e-mail so you want to change the subject line. So three mistakes cake bakers make. Something like that, whatever your autoresponder happens to be about and then he added your content just like you would.
Being able to capture potential clients via email signups is huge for my consulting business. The analytics that allow me to see what the open rate, click through rate and sales made from emails I send to my list are super helpful. In the past year, I have been able to fine tune what my list is most responsive to because of the detailed analytics. This is useful for anyone wanting to grow and maintain their email list.
What I like most about Aweber the analytics that the application offers. Compared to other email marketing software in the market, Aweber offers the most specific options in terms of targeting people around the emails they get. For example, Aweber if you send out an email with a particular offer and someone opens it but doesn't click the offer, you are able to know this and decide on the next action to take to convince them to check out your offer.
**A couple of things to consider are that they do not have a reseller program. If you want to use it for multiple clients, you'll need to run everything out of your account and separate it by lists. Also their mobile app isn't much help. You'll be running everything through the web interface. Finally, you should have a working knowledge of html coding if you're going to use it. You don't have to code to use it, but if you want to tweak the look and feel of it like a designer, you'll need to code to dial in what you want.
When a new customer purchases your products or services, you need to follow up promptly to make the experience a positive one. This Zapier integration sends your WooCommerce new sign-ups directly into your AWeber email marketing system. That way, you can send them automated emails to onboard them, let them know about training sessions or promotions, and more.
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