There is usually a free trial available to try Aweber. Aweber also plays nicely with WordPress and hundreds of other integrations.I've been using Aweber for close to 10 years on and off. I've tried other similar programs such as Mail Chimp and Infusionsoft, but have always come back to Aweber as my autoresponder of choice. I know some of this may have to do with the fact that I learned their system first, but I also think they have a very simple interface and the layout seems logical to me.
The privately held company was founded in 1998 by CEO Tom Kulzer. Tom began his career in software engineering, but identified a gap in automated response software for sales leads and customer support. Tom addressed that opportunity by building an “automated web assistant”, which is now known as AWeber.AWeber can be seen as the original autoresponder software and has now grown to service over 120,000 customers in its 15 years as a privately held company.
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Aweber is a high end email marketing option. If you are serious about Email marketing, Aweber is a good place to start. I feel more professional and in control using Aweber for my blog subscriptions.What I like most about Aweber the analytics that the application offers. Compared to other email marketing software in the market, Aweber offers the most specific options in terms of targeting people around the emails they get. For example, Aweber if you send out an email with a particular offer and someone opens it but doesn't click the offer, you are able to know this and decide on the next action to take to convince them to check out your offer. Another thing I like about Aweber is the fact the Customer support. They respond quickly and are very friendly and helpful - they know their staff.
If your business is looking for more conversions, auto-responders play a good role. There are many tools for autoresponders that includes MailChimp, GetResponse to name a few. But there is one tool that is more popular and easy to use when it comes to creating autoresponders. That tool is AWeber and it is really efficient when it comes to email marketing services.
Tom: So, I think you’ll definitely agree in your experience, that if you’re not emailing your fans, your subscribers and your customers, and your prospects, you’re just leaving so much on the table. So much opportunity, so much money on the table. I think that basically the problem that AWeber solves is really the problem that email solves. Which is, providing you with a way to … Our Director of Products says this, and I think it’s a really great phrase, “Email is intimacy at scale.”, because, I think if someone is going to give you permission, give you the privilege to send email to them, and to be in their inbox, because nobody wakes up in the morning and says, “I can’t wait to receive more email today.”
Okay, now if you want a success page which is not necessarily required but if you want a page that you sent people to after they confirm that banks them or give some the report that they may have signed up for, you can put the URL here. But that’s not necessarily something you have to do. I’m going to click on save settings. Once you’ve done that your list is actually all set up and now it’s time to create your autoresponder sequence.
George: All right so, One Last Tool viewers and listeners, there was integrations there was marketing automation, drip campaigns, there’s tagging, which equals segmentation, there are newsletters and one-offs, and hopefully, hopefully, listeners and viewers, you’re not sitting there going, “Hey, maybe I should do that someday.” No, you should probably have started to put forms on your site and generate an email list, I don’t know, as soon as you opened the doors to your digital business. But, we’re not judging you, we’re just giving you the information today on this podcast.
The primary weak point I see is the price-point where small business are worried. If you do not require all of AWeber’s bells and whistles, there’s no need to pay for them. You’ll also want to make sure that if you are attempting to cancel your account, you’re not just unintentionally suspending it. This is specifically essential where the totally free trial is worried, as AWeber requires your credit card information.
George: Hey ladies and gentlemen, it’s George B. Thomas here, and you know what I’m about to say. Yep, I’m excited because it’s time for another episode of One Last Tool. One Last Tool viewers and listeners, this one’s gonna be good because we’re gonna talk about all things nerdy, all things webby, all things a-er. Anyway, maybe you’ll put it together. But, I’m sure, once you see who we have today … hey, why don’t you go ahead, let’s get out of suspense mode, and explain to the listeners and viewers, Tom, who you are, what you do, and who you do it for?
Mailchimp also provides similar analytics, as well the most clicked links in emails. You can send modified campaigns to subscribers who haven’t clicked on links in previous emails, plus identify bounced emails with Mailchimp advising you on which ones to re-send. Mailchimp also lets you compare your email performance against others in your industry. Finally, Mailchimp’s A/B testing setup is a lot easier to use, allowing you to test subject lines or even the time of day to send emails.
Have custom fields you’ve set up within your account? Collecting data for these fields and passing it into your account is no more complicated than collecting name and email. Custom list fields will appear right alongside the standard fields in your AWeber action. It’s as easy as selecting your list, and there they are. You can even add tags from within the action!