What I like about Mailchimp is that you can setup autoresponders such that only a subset of your email list will receive your follow-up emails based on when they signed up for your newsletter. For example, if I only want recent subscribers from the last month to receive one of my autoresponders, I can simply specify this using MailChimp’s autoresponder interface.
With that said, I’d like to offer up perhaps the most useful piece of advice that I think can really help you to create great content. It is simply this – be personable. You shouldn’t manufacture a personality (we can’t all be Johnny B. Truant or Ashley Ambirge), but don’t be afraid to let your true character shine through. Draw from personal experiences – use stories to bring your posts to life.
Opt-in rates have been on the decline for the last decade or so, and I’ve tried a lot of different solutions that have promised to turn that trend around. Of all the things I’ve tried including web based apps and various plugins, only Post Gopher actually delivered. I installed it on my bizweb2000.com blog and… “Post Gopher Has Performed Better Than All The Other List Building Solutions I Use Combined!”
Digital marketing is a sophisticated approach that businesses have to take into consideration to succeed online. Due to the development of different technologies, customers have shifted their attention to other devices, and to other forms of communication. It has forced businesses to rely on social media marketing, content creation, PPC campaigns, and email marketing.
Kyjean Tomboc finished nursing school but found joy in plucking and stringing words to create value-driven content for brands in the health, life sciences, and lean startup niches. She loves everything strategic in creating content -- from CRO to SEO to SMM to UX (the Internet sure loves acronyms!). Her current obsessions include the human gut microbiome, A/B testing, and Benedict Cumberbatch. Kyjean is also a seasoned trekker.
I was diligently serving my small (but growing) list with useful advice, information and excellent articles. I had great response from people in my list and I was extremely careful to send useful information related to my niche. Why do they think I am a risk ? I don’t know as the Chimp wouldn’t say ! Maybe they are doing too well and they need to cut down the number of their customers
Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour of asking for the double opt-in to minimize spammers and assure permission (this is where a subscriber has to confirm via email that they do in fact want to receive information). It’s reasonably priced, and has many of the basic features needed to do good email marketing. MailChimp is comparable too – however, despite my love for their awesome branding, it lacks features that even Aweber has down. It’s great for a basic business owner.
Now that the user is showing interest and has all the information about the product, he or she is ready to make a decision. At this point, the user is tying to make the decision to buy the product. Now the user is focusing more on the offerings and other benefits that he or she is going to get. As the company also knows that the user is going to get converted, they start instigating him or her with calls, webinars etc.
Litmus recommends around 50 characters. Yes Lifecycle Marketing says emails with subject line up to 20 characters have ethe highest average open rate, unique click rate, and click-to-open rate. An analysis from Retention Science found that subject lines with 6 to 10 words results in the highest open rates. And Return Path advises using 61 to 70 characters.
The only other thing I would have mentioned under design is to not underestimate the power of colour and textures – in my hunt for a theme that I actually want to work with, I’ve narrowed it down to finding a minimalist theme and just giving it a hint of colour to add some flair. Otherwise things can just detract from your content just like you said.
Now, you can automatically send highly relevant emails encouraging them to buy the product or service they were considering. Customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one followup email, according to Experian. Try sending the first message one day after, a second message 48 hours after, and possibly a third message within three or four days of abandonment.