A cool way to tease your email content is to syndicate your content on a platform like Medium or LinkedIn Pulse. Or, team up with an influencer in your space to help spread the word about the awesome content you’re sending through email. The more you promote yourself to relevant communities and groups, the more likely you are to keep your email list growing and growing.
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
I know I am putting you in a pickle asking you to speak of hosting companies you are not currently endorsing. I seem to have read somewhere in your writings where you used to use another hosting company and how they are still good but that Westhost is better for you at this time. PLEASE, PLEASE, PLEASE TOM, STEER ME I TRULY NEED SOME DIRECTION. Thank you I am frozen not knowing with whom my next move needs to be. I have your program and still read over and over and over it.
Great article comparison and review! Man I wished I had read this before getting in bed with mailchimp.com – You are correct they have the WORST customer service there is… I have been waiting for more than 24 hours now for a resolution as to why they suspend my account – turns out I didnt answer some questions in a lengthy email they send out. I could not call them because they do not have a phone number.
Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it so much more relevant and valuable to them. Personalization goes beyond sticking your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
Thanks Aaron, Your products are always top notch! The helpful videos really supply many ideas on product creation and then ways to promote them. Pricing products has always been a problem, but not anymore, from learning how to discern a price to one-time-offers to making more profits, the videos are really a teaching tool! Everyone need these training! - JB Nova
Follow-Up Series (Autoresponders): In addition to one-time email blasts (called Broadcasts), AWeber allows you to create chains of autoresponders (campaigns). An example would be a welcome email which is sent to each new subscriber who signs up, then a series of weekly “How To” emails explaining the various applications of your product. You can set the interval between these messages to anywhere between 0 and 999 days. You can also start subscribers at different points in the cycle if you wish (so for instance, if you had a separate signup form for advanced flying widget users, you could start them on #5 of your series (“New Applications of Flying Widgets”) instead of #1 (“What is a Flying Widget?”). You can set up separate follow-up series for each list, and you can copy them between lists. You can even set it to stop sending messages once the email has been opened.
Have you ever wondered if it’s possible for an email automation tool to integrate with other applications such as Salesforce or Shopify? Emma Mail does it for you! This platform also offers subject line split testing using Google analytics and real-time metrics reports. In addition, you also get to personalize emails, say when a contact just made purchase, or hasn’t opened past emails you’ve sent.
Litmus recommends around 50 characters. Yes Lifecycle Marketing says emails with subject line up to 20 characters have ethe highest average open rate, unique click rate, and click-to-open rate. An analysis from Retention Science found that subject lines with 6 to 10 words results in the highest open rates. And Return Path advises using 61 to 70 characters.
There are hundreds of millions of users on social platforms including Facebook, Twitter, Instagram, YouTube, Google, LinkedIn just to name a few. Many of these people are looking for exactly what you offer. And unlike traditional marketing where you must pay huge monies upfront for advertising in print, radio, television and outdoor the digital marketing world has changed the game. You can get started online advertising with daily budgets as low as $1. Then optimize and scale up based on research. You can even boost your free content to increase views and conversions.
Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
You can find numerous options when you login to your AWeber account. You can choose whatever you would like to do without having to going through each and every option. You can also find a progress bar in your AWeber account that lets you know about your progress as well as about the remaining steps. AWeber also presents guides and videos that will make your work much easier.
Email #2, sent to subscribers a day later, pitched my eBook study guide. I had explained that it was everything they needed to know to pass the LEED exam, conveniently packaged into a printable PDF file and delivered immediately upon purchase. The link in the email sent people over to my sales page, which had a lot more information on the features and benefits of the product.
Aaron simply goes beyond all my expectations overdelivering all the time, taking internet marketing to the next level. Time and time again his content amazes me and blows me away. And I instantly get so many ideas on what to do with their unique materials. If you are interested in increasing your web presence, building a better internet business, etc. do yourself a favor and find what you´re looking for immediately. I definitely encourage every serious online business entrepreneur to check out what they can do for them. Keep up the good work. - Bill Carter
That’s it, and now you have successfully created your first Email list using MailChimp, and you are officially in the way of becoming an Email-marketer. The good thing about Mailchimp is; it’s design and every field is interactive, so even if you are new, you will never be lost. More over, you can always ping their support for any help, or search for tutorials like this to learn more. You can take advantage of any of these WordPress Email marketing plugins to quickly integrate MailChimp on your blog.
With that said, I’d like to offer up perhaps the most useful piece of advice that I think can really help you to create great content. It is simply this – be personable. You shouldn’t manufacture a personality (we can’t all be Johnny B. Truant or Ashley Ambirge), but don’t be afraid to let your true character shine through. Draw from personal experiences – use stories to bring your posts to life.
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!
Just wanted to thank you for doing what you do to share your experience with those of us who are new to the world of freelance writing and blogging for income. I’ve been blogging for about 5 years but my initial draw was to connect on a more personal level. So my heavily visited blog is all personal stories of the random life experiences I’ve had or rants I go on about (you can check it out if you like my name is linked). Recently I started blogging tips for self-publishing Writers of fiction as I self-published my second book last month. But secretly (okay, not so secretly) my main passion is writing about myself. Probably sounds nuts but my goal with my personal blog was to get it all out there then pick from the fifty or so stories that really told the reader who I am and compile them into a memoir of sorts. Hell, it worked for Jen Lancaster! Anyway, your blog has become my favorite morning and afternoon read as I research ways to make my writing talents work on a career level and I plan to keep reading! Thanks again! 🙂
I have been using PLR products for some time now as an internet marketer to build my list and to sell. Some products are not easy to sell. And I now have a Ebook Store too that I am stocking with the latest products thanks to your course. This is the best training I have seen in quite some time. And they have over delivered! Better get yours now if you are serious about starting an online business. - Vince Atkinson
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Never send an email without making sure it’s working properly. What looks good in your inbox can look broken or mangled in someone else’s. Use tools that can help you with testing your SPAM score, deliverability and the rendering of your email. There are plenty of free or freemium solutions that provide screenshots of your email in dozens of different email platforms.
And the company itself? Well—it’s growing actively at a rate of nearly 45% month over month (check out their open earnings metrics and financial details here), which a fantastic sign. I’ve also recently come on board as an advisor for ConvertKit, and I’m excited to start this journey with them like I did at the start of LeadPages. It’s risky, yes, to move my list to a company like this, but I feel like I have a good knack for knowing what’s great out there.
Price: Several users feel that the price is too high for many small businesses, especially businesses that don’t need all the bells and whistles AWeber has to offer. This is compounded by the fact that there’s no “dormant” mode; so long as your lists are in AWeber, you’ll need to pay the monthly fee based on your number of subscribers, whether or not you are actually sending emails. Some would like to see a low-price or freemium option for very small businesses.