AWeber is a fantastic tool to have in your arsenal.  As well as all the features that we have listed above, you will be able to view detailed reports to see how your; opt-in, click-through rate, new subscribers, etc. are performing, setup slit testing to see which of your opt-in boxes works most effectively, manage all your subscribers and much more!
i know the benchmark, you can have 3 lists, all sent from 3 different companies, and if someone opts out, they get the choice if they are listed on other lists, to tick all the lists they are on, or just some. Does aweber and mailchimp do this? I have emailed mailchimp several times with the question but no answer yet, i am pretty sure they do not, so if someone opts out it is just an opt out from that list.
Let your recipients know what you want them to do (sign up for a trial, claim a discount, etc.). An ideal call to action should draw attention, be clear and, of course, be clickable. Design a big button, so it’s easy to click on mobile devices. If your email is long, add another call to action, so your subscribers don’t have to scroll to find it. Make a CTA copy compelling.

You can set up “rules” in AWeber to automatically segment your audience, but these rules simply subscribe or unsubscribe people from various lists. For example, when one person joins list B, they can be automatically unsubscribed from list A. This simple rule is particularly useful when you have a non-customer email list, and a customer email list.


You need to add few details like, Name of your list, Sender name for the list, reply-to email, default subject and few more details. Most of the fields are self-explanatory, so you will not find yourself lost at any moment. There are few fields which are mandatory, for example, Address of your company (In the case of bloggers, you can add your home address). You can leave the default subject field empty, as this will be used when you are sending your first email campaign.

I just wanted to send you an email and give you a big thank you. I am busting my butt trying to build an online business, and I carry a very strong interest in marketing (I'm a graphic designer, so I guess it could go hand in hand). I'm never sure who is who, I can't tell who I'm listening too or buying from or who created what, but I feel you create and offer some of the best quality products for prices that really do meet my budget. And a BIG THANKS for all of the effort and quality content you provide. - Slade Julius
To start, you’ll have 700+ templates to choose from. There are some very nice layout customization options here, once you learn how to use them. AWeber uses both “sections” and “blocks” in its organization. Blocks are elements like text boxes, images, etc. Sections are the frameworks in which they exist. Most programs use similar organization, though they may use different terminology. The difference comes in your ability to edit or customize the sections themselves. In previous versions, the ability to customize elements like buttons was limited–you couldn’t change the text of buttons–but you now have the ability to easily customize those elements.

As with most ESPs, you’ll need to certify that any list you upload is permission-based and conforms with the provider’s anti-spam policies. AWeber takes this a step farther than some. You will need to enter the source of the email list when you upload it, and AWeber requires confirmed opt-in for all addresses. This means your first email will have to be a request for your subscribers to confirm their subscriptions. Anyone who doesn’t confirm can’t be on your list. (AWeber does allow some exceptions to this rule if you have a list that has already gone through confirmed opt-in with another ESP.)


As for reporting options, AWeber presents the standard raw numbers and percentages (clicks, opens, unsubscribes, and the like). It also includes more advanced data such as opens, clicks, and revenue over time; subscriber growth; and stats by location, area code, or designated market area. In addition, you can compare results across your past 20 emails. You can track subscribers based on their signup method, and the list segmentation options provide plenty of ways to optimize your email marketing. Reports are well laid out and easy to understand; much of the data is presented in both chart and table format.

I’ve worked with Promote Labs now for over 11 years. Year after year Jeremy and Simon have landed at the top of my leaderboards for Internet Marketing products with a strong emphasis on Video Marketing. These are VERY competitive leaderboards with sales hitting both six and seven figures. The additional effort that they put into… “Solid Killer Promotions Year After Year”
Unsubscribe rate. Unsubscribes are always going to happen no matter what, and that’s usually OK because those people probably would never have bought from you anyway. However, a high unsubscribe rate can indicate that you are losing potential customers. Check the following: Why did people subscribe to your list in the first place, and are you delivering on that promise? Is the content of your autoresponder highly relevant to the segment it is being sent to? Are you sending too many sales emails with too little value emails? (Recommended reading: 5 Reasons Why People Unsubscribe from Your Email List.)
Your material is easy to follow, easy to read, professional. Where do you get the creative juices to do all this stuff? I come back to your sites often and check out all the others as well. I don’t want to miss any new product that you put out there. Keep up the excellent work, keep on providing exceptional value for your customers’ buck, and may fortune smile upon you as you go about your life. - Danny Fortune

As for reporting options, AWeber presents the standard raw numbers and percentages (clicks, opens, unsubscribes, and the like). It also includes more advanced data such as opens, clicks, and revenue over time; subscriber growth; and stats by location, area code, or designated market area. In addition, you can compare results across your past 20 emails. You can track subscribers based on their signup method, and the list segmentation options provide plenty of ways to optimize your email marketing. Reports are well laid out and easy to understand; much of the data is presented in both chart and table format.
Tagging subscribers allows you to segment your email list based on certain actions your subscribers take, such as signing up from a specific form, downloading or purchasing a certain product, clicking a specific link, etc. Then, you can send emails or run campaigns for specific tags, and on top of all that there are a ton of automation and sequencing logic you can set up to trigger certain events.   
We understand how overwhelming and confusing this could be for a new user. But you will soon find out how useful it would be for you in the future. We would recommend you not to cover every thing quickly. Focus on building your site, bringing visitors, posting content. When you are stuck at something, focus on that specific problem and try to solve it using tutorials on our site or else where.
A low open rate means that people have started to either ignore your messages, or delete them as soon as they receive them. (Or, what I do, is mark them as “read” and just leave them there – probably never to be actually read!) If your open rates are low, you need to work on your email marketing game. Take a look at the previous emails you’ve sent them, or at your subject lines. Something about those emails has deterred your subscriber from opening them up, so tweak and test until you get higher open rates.
But in this guide you have a blueprint, practical tips and actual real world working tools that you can put in practice right now. So just get started where you can and take action. There is a term called “analysis paralysis” where some do so much analyzing they become overwhelmed and fail to get the real work done. It is easy to happen in this internet space where we are literally in the information business.
As a total beginner to all of this, there is a serious “learning curve” in just getting to this point. If all I want to do is create a mailing list – why do i have to have a third party mailing service if I use yahoo or gmail? Does this mean that I have to sign up with mailchimp or aweber? I find this all a bit confusing as to why i need to do this at all? and then what happens if in the future, i want to add this feature? right now i have no budget to pay additional fee-services, so it is just not an option. I find navigating all of this extremely confusing as a first time user of WP and setting up a site. Many of the plugins break my site and cause serious problems, so i am very leery on downloading additional plugins. most of them have 4-5 – star ratings but only have a few comments that created that rating. If you could consider taking one (or two) step(s) back and try to explain on a more basic level – i think that would really help beginners. I am finding all of this social media, feedburner, etc to be extremely time consuming and the blog comments i am getting are ALL advertisers, so I have marked them as spam and deleted them without displaying on my site.
It’s one of the most effective marketing approaches because a person who decides to share their information with you shows that they are interested in your blog or business and what it is offering. With this in mind, it is clear that the person is also willing to buy your products or services, explaining why email marketing has high conversion rates.
You need to add few details like, Name of your list, Sender name for the list, reply-to email, default subject and few more details. Most of the fields are self-explanatory, so you will not find yourself lost at any moment. There are few fields which are mandatory, for example, Address of your company (In the case of bloggers, you can add your home address). You can leave the default subject field empty, as this will be used when you are sending your first email campaign.

AWeber offers three email editors: a drag-and-drop WYSIWYG editor, a plain text editor, and an HTML editor for those who prefer to code their own emails. The WYSIWYG editor is pretty easy to use and allows for a fair degree of customization, though not quite as much as I would have liked. You can insert a simple “Click here” button, coupon, logo, or signature with the click of a button. Social share buttons are easy to generate once you link AWeber with your Facebook and Twitter account. Drafts are autosaved every two minutes, and you can see a list of previous versions (so that if you accidentally delete something, you can usually retrieve it).
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