Email marketing is such a critical component of business for most companies (with the rare exception) because you able to communicate with your audience in the place they spend a good chunk of time (their inboxes). You also have the added benefit of building an asset (an email list) that no external platform (I’m talking to you Facebook) can mess with.
I use Ratepoint because they also offer a review (testimonial) widget I have posted on my site. Ratepoint has a promotion that offers free mailing list service forever if your list is 125 or less. Obviously most of us will want more than 125 folks reading our newsletters but it’s a good start. Good templates, tracking and definitely awesome support.
With Constant Contact, you can build your email lists from your company website or even from your Facebook page. More than just an email tool, Constant Contact has plenty to offer apart from sending emails including managing blog content, event management, online survey tools, and coupon creation. It also offers a comprehensive set of real-time reports.
An email campaign is a powerful way of reaching your audience directly. Never miss a chance to collect email addresses and target your subscribers with content and offers that are relevant to them. Readers usually skim instead of reading the entire message. Keep your email clear, concise, and scannable. Include a call to action so your readers can understand what you want them to do. A/B test different headlines, images, copy, and subject lines to see what works best for your audience. And, always test your campaign before sending it.
Aweber is one of the most popular email marketing solutions for bloggers. It lets you send emails, manage subscribers, and offer good tracking. Aside from that you can also send sequence of automatically delivered emails (autoresponder), automatically create emails from your newest blog posts, and target subscribers based on their action, location, etc with a single click. We use Aweber for some of our email lists. Also, you can easily Split Test optin forms template, headlines, headline color, text color, text of submit button, and much more.
You can find numerous options when you login to your AWeber account. You can choose whatever you would like to do without having to going through each and every option. You can also find a progress bar in your AWeber account that lets you know about your progress as well as about the remaining steps. AWeber also presents guides and videos that will make your work much easier.
I do agree that you should not build your business on free entirely. However, I also agree that if you are a small blogger or a non-profit organisation it is nice to save some money as you do not earn much. I’ve actually been using Mailerlite forever free plan until I’ve learned to comunicate with my audience and grown my business a bit to finally pay some money for newsletter service. You can check their quick comparison to MailChimp here: https://www.mailerlite.com/mailchimp-alternative That’s my personal alternative to MailChimp. Cheers!
Glad to know that this review was helpful. Aweber and 1Shoppingcart are completely different services. Aweber is for email marketing only and 1Shopping is an ecommerce solution that offers email marketing. In terms of deliverability, tracking and flexibility, I would tend to think that Aweber does a better job though I’ve never evaluated 1Shoppingcart for it’s email marketing alone.
Use it as a lead magnet/free mini-course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini-course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini-course or a challenge like this, which makes it a very effective lead magnet.
Even my team members, who are much smarter than I am, couldn’t get a grasp of it as quickly as I wanted them to. Although the help I hired was amazing, that company wasn’t a part of Team Flynn like my other teammates. They would never think to change things here and there on their own for the benefit of the brand and what it stands for, because that’s not what they’re paid to do.
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Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour of asking for the double opt-in to minimize spammers and assure permission (this is where a subscriber has to confirm via email that they do in fact want to receive information). It’s reasonably priced, and has many of the basic features needed to do good email marketing. MailChimp is comparable too – however, despite my love for their awesome branding, it lacks features that even Aweber has down. It’s great for a basic business owner.
Thanks for bringing that subject up! Having you used both of these services in the past 2 years, I prefer Aweber over Mailchimp. For me it comes down to usability and efficiency, which Aweber just does better than Mailchimp. Having said that, I do like the value Mailchimp brings to the table for new startups with their free service. Also I do admit that giving away 2,000 subscribers to everyone – that’s just huge, yet clever at the same time.
During my beta tests with Split Test Monkey, I found it simplifies things to make it easier to setup and fast without all the complex features. I ran a list building campaign with cold YouTube Video SEO traffic for 16 days. I expected conversions at 4-10% or much lower because people didn’t know me. I tested two… “19.43% List Conversions and $4985 in Revenue?”
AWeber has a lot to offer, especially to companies that frequently utilize autoresponders. The autoresponder series set up was among the most intuitive and simplest I’ve ever seen…and of course, once your series is set up, you can allow it to run in the background with no further actions on your part. The WYSIWYG editor has some nice features and recent updates have improved the email design experience significantly. The analytics and reporting capabilities are a step above par, as is AWeber’s number of integrations.
Earlier this year, I made a big decision to move my email list of more than 135,000 subscribers to Infusionsoft from AWeber, which I’ve used for the past five-plus years. Three months later, my email list now lives on a relatively new and rapidly growing platform called ConvertKit. [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.]
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Before you can send AWesome emails with AWeber, you'll need someone to send it to. The easiest way to begin building your list is to import contacts that have opted-in to your email list, or gave you permission to send them emails. These could be subscribers you've emailed from another provider, or a list of contacts that you've built through your business.