With that said, I’d like to offer up perhaps the most useful piece of advice that I think can really help you to create great content. It is simply this – be personable. You shouldn’t manufacture a personality (we can’t all be Johnny B. Truant or Ashley Ambirge), but don’t be afraid to let your true character shine through. Draw from personal experiences – use stories to bring your posts to life.
Great post! I am new to online marketing, my business is actually only a month old and I too am using Aweber. I have found it really simple to use and I love the reports section. I am an analyst by trade so this is so up my street! I came across your post as I was interested to find out how Aweber compare to other autoresponders and if I’d made the right decision. Your post has told me I have. I will look forward to reading more of your reviews and tips.
I actually use both services today so I can keep this review up to date. Overall, I think Aweber has a better deliverability rate which is a huge reason to use them. Furthermore, i like the way they do autoresponders much better than MC. On the flip side, MC has a much easier to use API if you are into coding and manipulating your lists programmatically.

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When it comes to online marketing and selling, I believe you have found the right mentor in me. Most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you: A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!) I've been teaching business strategies via live seminars/webinars since 2000, and then through video training courses since 2001. For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks. With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!
I have used both, and I agree with your analysis. The great thing about MailChimp is that it lets you see the email in different clients. That is really the hardest thing about sending emails. However, you can use that service without doing everything else through MailChimp. Also, once you get the hang of it and develop templates, it no longer is much of an issue.
Basic: Each week I send out an email about my latest podcast episode. Now, I create a rule that says that if they click on the link inside my email (sending them to my show notes page), they get tagged as Interest: Podcast. That means, should I ever want to send an email to those that I know are interested in my podcast, I can just select this tag. Easy.
The usability of most of the site is actually not bad; I even like the design look and feel. However, the signup process is where I had (and am still having) trouble with. Just simply getting a reply from them on anything takes hours and hours, but when you look search usability and mailchimp.com, they are all kinds of busy writing blogs about their mobile usability testing and how great they are. So they are so focused on their mobile they forgot that the #1 focus should be getting new users fast, and keeping them with good support… what a JOKE! Mailchimp.com is usability and customer support FAIL!
ashley.. try benchmark as well. the differences i can see, for me anyway are we have 3 products, so want a different company name to show for each, and if they opt out i wanted the option of which list they want to opt out of, even if i send them letter A from list A, but maybe they are also in B and C, they might still want letters from b and c just not A, benchmark and i believe aweber does this. benchmark also allows you to set up a whole load of detailed surveys as well which is cool. mail chimp, if someone opts out of one list the lists are not linked in anyway so then you have to manually check them out of the other lists, and have to assume they want out of all with out giving them the option to chose in and out of what lists.
There are drawbacks, however, and they are threefold: first, the program seems to be falling behind on the social media front. Second, AWeber is a little on the pricey side, especially for businesses with very small lists (1000 and under). Once you hit the 2500-subscriber mark, costs are more in line with industry averages. The company has no send-based subscription plan, which means if you have a large list but send infrequent emails, there are probably better choices for you. Third, the company makes its free trial unnecessarily burdensome by requiring a credit card. This would be a minor issue if not for the fact that customers have reported complications with canceling the service.
Great guide, just what I was looking for but it is timing that is my question. I have just got my ecommerce website up and running selling “print on demand” (small run personalised printing) products. Have only a few items for sale so when should I try to create my email list.? Is 15 items in a shop too small so wait until I have say 50? Create a landing page that promises more in the future so sign up now? Not an easy one to find advise on. Any help would be greatly appreciated.
After reading through lots of your tutorials I feel like I’ve made an real error in starting my blog on WordPress.com rather than through a 3rd party and install wordpress myself. What do you suggest as now I am worried about my blogs performance, security, look and getting people in the door. I feel I’ve totally underestimating the amount of work to be put in behind the scenes and not just get it up, keep it simple and start writing. I wasn’t expecting to be making money off blogging but perhaps down the line I might wish to expand and obviously that would be extremely difficult after how I’ve set my blog up.
Don’t sell sand in the desert. Even if you use an award-winning design and have the best deals on the market, you won’t be successful if you don’t get the right offers to the right people. One-size-fits-all messages are not effective or profitable. Imagine that you provide a free trial of your software although your subscribers are already your clients. Or, that you want to sell sausages to vegans.
But in this guide you have a blueprint, practical tips and actual real world working tools that you can put in practice right now. So just get started where you can and take action. There is a term called “analysis paralysis” where some do so much analyzing they become overwhelmed and fail to get the real work done. It is easy to happen in this internet space where we are literally in the information business.
A cool way to tease your email content is to syndicate your content on a platform like Medium or LinkedIn Pulse. Or, team up with an influencer in your space to help spread the word about the awesome content you’re sending through email. The more you promote yourself to relevant communities and groups, the more likely you are to keep your email list growing and growing.

Just wanted to thank you for doing what you do to share your experience with those of us who are new to the world of freelance writing and blogging for income. I’ve been blogging for about 5 years but my initial draw was to connect on a more personal level. So my heavily visited blog is all personal stories of the random life experiences I’ve had or rants I go on about (you can check it out if you like my name is linked). Recently I started blogging tips for self-publishing Writers of fiction as I self-published my second book last month. But secretly (okay, not so secretly) my main passion is writing about myself. Probably sounds nuts but my goal with my personal blog was to get it all out there then pick from the fifty or so stories that really told the reader who I am and compile them into a memoir of sorts. Hell, it worked for Jen Lancaster! Anyway, your blog has become my favorite morning and afternoon read as I research ways to make my writing talents work on a career level and I plan to keep reading! Thanks again! 🙂
Pop up form – Perhaps the most “in-your-face” option, these types of forms have a high likelihood of conversion. A pop up form appears over your web page and gives more attention to convey the value of your list. Many sign up form creation tools will allow you to customize the length of time at which a pop up form appears on your site (we recommend ~45 seconds, but testing is key).
But the truth is more complicated. You only have one social media account, Facebook — because “everybody is on it”. And you don’t understand why anyone needs a whole YouTube channel. You’ve never uploaded a video to YouTube. And starting your “own blog” is crazy talk. Your read blogs — like this one, but why start your OWN blog? Sounds scary. Hell, you’re still on the bubble about whether you need a website.
Note: it needs to be said that Aweber has *just* rolled out a new beta upgrade called Campaigns which I would assume, aims to do some of these features. I received my invite just as I was making the switch to ConvertKit, so I haven’t tried it. It may do the trick. That said, some of the other features I dislike about Aweber are still relevant, so regardless of this new feature, I’m staying put with ConvertKit.
After reading through lots of your tutorials I feel like I’ve made an real error in starting my blog on WordPress.com rather than through a 3rd party and install wordpress myself. What do you suggest as now I am worried about my blogs performance, security, look and getting people in the door. I feel I’ve totally underestimating the amount of work to be put in behind the scenes and not just get it up, keep it simple and start writing. I wasn’t expecting to be making money off blogging but perhaps down the line I might wish to expand and obviously that would be extremely difficult after how I’ve set my blog up.

Hi I have recently been looking into them both trying to decide which one to go for. Am I right in saying that Aweber offer more services than mailchimp or are they just openly advertising more? I am really confused about which one to go for. I like the look of aweber more however I am trying to figure out if it is worth the price difference. Thank you in advance. Found your comparison very helpful. 🙂
“As my list has grown, I’ve just remained focused on the next metric right ahead of me. First it was just to hit 200 subscribers, then 300 subscribers, then 400 subscribes. Eventually the goal was 1,000 subscribers, then 2,000 etc. etc.  As I’ve gone past 10,000 and 20,000 and beyond I’ve actually started to focus more not on the sheer number but on engagement.” – John Corcoran, Smart Business Revolution
Great timing. My billing info on mailchimp needs updating so now is a good time to switch to aweber. When I had to decide between the two a few years ago I picked mailchimp because their template system is way cooler. Aweber’s stuff looks like teenagers’ homework assignments in the 90’s. In contrast to an all male engineering team mailchimp seems to have a few girls on board to spruce things up. But as you said the functionality behind the email is more important than the look so I’m jumping ship. Oh, I’ll also be saving $20 pm.
Double opt-in, however, ensures the emails you receive are valid and are not being used by bots and the like (remember, sending too many emails to dead email addresses is a sign of a spammer, and you do not want to be mistaken for a spammer). However, you can use tools like BriteVerify which automatically screen out fake addresses or mistakes at the point where the individual is signing up.

There are two great things about Mad Mimi. First: it's very cheap. Second, it's very easy to use. These two factors may convince users to purchase a plan. However, some users will find that there are some noticeable omissions when it come to more advanced functionality, particularly in the autoresponder and split testing department. - Chris Singleton


MailChimp does not allow content that references the terms “make money at home”, ‘get rich quick’, or other similar terms. These keywords overlap keywords used by ISPs and SpamCop organizations to block content associated with spammers from those industries. This generates too much risk for us to encounter automated spam filter blocks for all of our customers.
Great timing. My billing info on mailchimp needs updating so now is a good time to switch to aweber. When I had to decide between the two a few years ago I picked mailchimp because their template system is way cooler. Aweber’s stuff looks like teenagers’ homework assignments in the 90’s. In contrast to an all male engineering team mailchimp seems to have a few girls on board to spruce things up. But as you said the functionality behind the email is more important than the look so I’m jumping ship. Oh, I’ll also be saving $20 pm.
When you write great content for your industry you can share it on other related blogs that have high traffic and authority. Guest posting and blogging is a great way to build your personal brand. It makes an awesome marketing channel for your blog. You want to target posts on sites that are relevant for your niche, have an active audience and will include backlinks to your blog and your mini bio in your post.
So with these factors in mind, I had been staying put with Aweber because they met a number of these criteria. But I knew that I really wanted to up level my email marketing and put more customized sequences and automation into place so that the user experience could be much better, and I would have a clearer picture of my audience and what they want from me.
Hi Steve, I think I might have been Asian in a past life. Lol:) Signed up with Mailchimp for the same cheapskate reasons as you. Finding it OK but always wonder what I’m missing as all the “pros” use Aweber. Can you tell me with Aweber are you able to manually look at people who signed up but haven’t confirmed and then send them a polite reminder? Mailchimp seems to be missing that and I always wonder how many people I’m missing because of that!
Pop up form – Perhaps the most “in-your-face” option, these types of forms have a high likelihood of conversion. A pop up form appears over your web page and gives more attention to convey the value of your list. Many sign up form creation tools will allow you to customize the length of time at which a pop up form appears on your site (we recommend ~45 seconds, but testing is key).
After paying a professional $1000 to split test our first product launch, we knew the practice was a solid investment as our sales increased dramatically. But for our recent Keyword Supremacy launch, we decided to test out Split Test monkey to see if we could somehow pull off split testing our live traffic ourselves and… “All We Have to Say Now is WOW!”

Thanks for bringing that subject up! Having you used both of these services in the past 2 years, I prefer Aweber over Mailchimp. For me it comes down to usability and efficiency, which Aweber just does better than Mailchimp. Having said that, I do like the value Mailchimp brings to the table for new startups with their free service. Also I do admit that giving away 2,000 subscribers to everyone – that’s just huge, yet clever at the same time.
An award winning serial entrepreneur running multiple online businesses with 5 figure income. He is the founder of Webfanzine Media which is the parent company of the largest WordPress carousel portal named SliderVilla, Most popular documentation plugin named Documentor. He is also the founder of PurposeThemes, the largest multi-author WordPress theme review portal with 2,000+ premium and free themes. He spends most of his time on marketing these products and helping new people getting on the most popular CMS platform i.e. WordPress. Sometimes he blogs on Internet Techies which servers 300K+ visitors per month.
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When someone opts-in to your ebook, or signs up for your newsletter or webinar, you create a sequence that basically deepens the relationship and extends the conversation around the topic. Generally toward the end of the sequence you’d include a call to action. You can combine this with a sales call if you added a phone number in your opt-in form. You can use standard email marketing providers to set this up. Mailchimp, Mad Mimi, Infusionsoft, Aweber are all good ones to try.


AWeber has a lot to offer, especially to companies that frequently utilize autoresponders. The autoresponder series set up was among the most intuitive and simplest I’ve ever seen…and of course, once your series is set up, you can allow it to run in the background with no further actions on your part. The WYSIWYG editor has some nice features and recent updates have improved the email design experience significantly. The analytics and reporting capabilities are a step above par, as is AWeber’s number of integrations.
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