Think about implementing referral links to incentivize your subscribers to spread awareness about your brand, too. Referral links allow your current customers to promote trackable links for your business. In exchange for sending new paying customers your way, you can give them incentives like discounts, coupons, vouchers, cash, prizes or redeemable points.
One of the challenges I’ve had with email marketing is figuring out exactly what to offer and when. I’ve tried the pretty HTML newsletter, but it felt like overkill at times and a little dated (there are of course a few awesome ones out there, but it just never felt like me). I tried taking an ‘e-letter’ approach but felt overwhelmed with creating original content for the newsletter on top of the blog. And more recently, I’ve simply been sending out broadcasts when a new blog or podcast is published. And this is all fine.
When it comes to another significant feature, email deliverability, both AWeber and GetResponse perform the same way. Both of them claim and offer about 99% email deliverability rate. The email deliverability option finds out whether or not any spam elements are present in the mails that you send. When you use either of these email delivering services, their spam checkers check your emails automatically and assign a spam score to them so that you can find out whether your emails will be marked as Spam by different ISPs.
i know the benchmark, you can have 3 lists, all sent from 3 different companies, and if someone opts out, they get the choice if they are listed on other lists, to tick all the lists they are on, or just some. Does aweber and mailchimp do this? I have emailed mailchimp several times with the question but no answer yet, i am pretty sure they do not, so if someone opts out it is just an opt out from that list.
I asked him several other questions and he took me deeper into the software to show me some cool automation tools and how tagging and segmentation worked. He also took me into the analytics and even some of the early integrations ConvertKit has with companies like Gumroad, which make it incredibly easy for me to new link customers of The Smart Podcast Player to a “course” in ConvertKit to send them a pre-written autoresponder series.
I know that this is ancient, but I just made the switch to MailChimp due to a theme change (the theme uses shortcodes which WordPress eats for breakfast) I’d sent out one e-mail with MailChimp, and my second blog post got killed. I blog about re-selling crap I buy from garage sales, thrift stores, and flea markets on eBay. I actually have a blog post titled “work from home – not yet!” detailing why I’m not able to work from home. The hard part for me is that I don’t make enough money on the blog to justify using Awebr. If this is the way it’s going to go, I’m going to need to re-evaluate my blog, what I want to do with it, and whether I should make the switch to a much more expensive option. Not surprising that someone else has had a similar experience though.
Use it as a lead magnet/free mini-course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini-course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini-course or a challenge like this, which makes it a very effective lead magnet.
For example, if someone is on your list and they choose to unsubscribe later, they still count as an email in the system which is included in your total subscriber count. You must fully delete that record from your account in order to not have to pay for it, and so I found myself going into each of my individual lists and deleting unsubscribes from my account about once a week.
In response to “bogus” email subscribers, I will tell you why it is done… because I do it myself. When I am forced to put in my email information just to get some free information, it irritates me. The reason it irritates me is because, I deal with many companies in my business, I can not afford the time to keep sifting through my inbox to delete 50 emails from a company that I just wanted a little information from. Email marketing optin is great, but keep in mind – not everyone wants the bombarding of emails after-the-fact.
But the truth is more complicated. You only have one social media account, Facebook — because “everybody is on it”. And you don’t understand why anyone needs a whole YouTube channel. You’ve never uploaded a video to YouTube. And starting your “own blog” is crazy talk. Your read blogs — like this one, but why start your OWN blog? Sounds scary. Hell, you’re still on the bubble about whether you need a website.
The funnel works from top to bottom. So, considering the first stage of awareness, here basically, the brand is trying to inform people about the product. The company is making the people aware about their presence and their brand. So when the first stage is cleared as people now are knowing who you are, the funnel gets a little narrow. This is when few users get cut down as according to them, they don’t need that particular product or service.
Looking for a place to start promoting your list? Look no further than the followings you already have established! If you’re actively creating and sharing content on a platform like Facebook or Twitter, try reaching out to your audience and encouraging them to sign up to your list. After all, they’re already finding value in the content you’re sharing. Now it’s time to take your relationship to the next level.
Here’s what you do. Optimize your profile, especially your headline and Summary. Then use your customer avatar to create a Prospect Profile. Start sending sending out connection requests to people who match your criteria. Since you’re reaching out to people who don’t know you, they will first glance at your profile before accepting, which is why you want to make sure your summary is compelling.
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The tag is a bit of metadata added to a subscriber’s profile to track their activity or preferences. Tags can be used to keep track of purchases, what a subscriber is interested in (e.g. design vs. marketing), how engaged they are (clicked a link in a launch sequence) and where they were imported from. A subscriber can have an unlimited number of tags.
Hi Steve, I think I might have been Asian in a past life. Lol:) Signed up with Mailchimp for the same cheapskate reasons as you. Finding it OK but always wonder what I’m missing as all the “pros” use Aweber. Can you tell me with Aweber are you able to manually look at people who signed up but haven’t confirmed and then send them a polite reminder? Mailchimp seems to be missing that and I always wonder how many people I’m missing because of that!
And that was that. I didn’t really get any help afterwards, but I trusted that most of them were getting through because my broadcasts were being replied to, and I just hoped it was just some bug or internal error and not actually brakes being put on my emails. I was again, appreciative of the quick call to attention, but was still left hanging a little.
I have a few criteria that I am picky about when it comes to a membership platform. Obviously protecting your content is priority, but the membership setup must be simple, and the members page has to look professional. I have tried several membership plugins, scripts, and cloud platforms over the years and I have finally… “Good Things Come To Those That Wait!”
One of the best features of AWeber is the ability to create a series of emails that are automatically sent out to new subscribers. This allows you to create an eCourse or some sort of introductory guide for your latest subscribers. This is fantastic as you can market it as an incentive for people to subscribe (e.g. subscribe and get our free 7 day eCourse) and once setup, you can leave it to be sent out automatically.