The tag is a bit of metadata added to a subscriber’s profile to track their activity or preferences. Tags can be used to keep track of purchases, what a subscriber is interested in (e.g. design vs. marketing), how engaged they are (clicked a link in a launch sequence) and where they were imported from. A subscriber can have an unlimited number of tags.
Great article comparison and review! Man I wished I had read this before getting in bed with mailchimp.com – You are correct they have the WORST customer service there is… I have been waiting for more than 24 hours now for a resolution as to why they suspend my account – turns out I didnt answer some questions in a lengthy email they send out. I could not call them because they do not have a phone number.
A cool way to tease your email content is to syndicate your content on a platform like Medium or LinkedIn Pulse. Or, team up with an influencer in your space to help spread the word about the awesome content you’re sending through email. The more you promote yourself to relevant communities and groups, the more likely you are to keep your email list growing and growing.
Yes, one of the more popular features they offer is their in-depth analytics. This allows you to see things like open rate and click-through rates. It also makes it easy to take action on your stats. For example, you can easily resend a newsletter to anyone who didn’t open the first email or create a segment based on people who clicked a specific link.
Just what I needed to learn how to promote my own products! The products, sales letter, auto responder sequences, available help, are all super important for a newbie like myself. Hey, I can even use the products for my own education. The graphics are unbelievable. This program is worth its weight in gold. Everything is clearly explained! - Joseph Daniels
Perhaps I overshot and started using something that was way beyond what I needed, or maybe it was the way it’s built that didn’t jive with my workflow, but whatever the case may be, I knew I had to look for another solution—a simpler solution—and I needed to find one quickly. My team is close to the point of implementation on a brand new website design, very much inspired by the results of the survey we ran recently here on SPI.
The fundamental idea is to give people something that aligns with the type of subscriber you seek. For example, if you wish to have a list of SciFi readers, a free SFF short story, book, or character dossier would be very appetizing to the sort of people you wish to attract. It can’t be something they can get from anywhere (like an Amazon gift card) but instead something genuine that you have created.
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
One of the challenges I’ve had with email marketing is figuring out exactly what to offer and when. I’ve tried the pretty HTML newsletter, but it felt like overkill at times and a little dated (there are of course a few awesome ones out there, but it just never felt like me). I tried taking an ‘e-letter’ approach but felt overwhelmed with creating original content for the newsletter on top of the blog. And more recently, I’ve simply been sending out broadcasts when a new blog or podcast is published. And this is all fine.
In ConvertKit, this is much easier. Unlike Aweber where you set up separate lists (I had 63 lists when I shut my account down), in ConvertKit, you don’t have lists at all. Instead, you use tags and automation rules to segment your audience. So I can have someone go through a nurture sequence (when they first join my list) while still sending my blog/podcast broadcasts to my main list. I simply create a rule:
As with most ESPs, you’ll need to certify that any list you upload is permission-based and conforms with the provider’s anti-spam policies. AWeber takes this a step farther than some. You will need to enter the source of the email list when you upload it, and AWeber requires confirmed opt-in for all addresses. This means your first email will have to be a request for your subscribers to confirm their subscriptions. Anyone who doesn’t confirm can’t be on your list. (AWeber does allow some exceptions to this rule if you have a list that has already gone through confirmed opt-in with another ESP.)
Have you ever wondered if it’s possible for an email automation tool to integrate with other applications such as Salesforce or Shopify? Emma Mail does it for you! This platform also offers subject line split testing using Google analytics and real-time metrics reports. In addition, you also get to personalize emails, say when a contact just made purchase, or hasn’t opened past emails you’ve sent.
Both mailchimp and aweber have too many features for someone that wants to keep it simple. I’ve tried both and went to JetPack. I’m sure a few simple features could be added to JetPack….keep it simple and charge a smaller fee, than aweber. I had and know others as well that got sold on aweber and never used it, paying a heafty monthly fee for nothing. That’s the way of the world now….get them to sign up, put it on their credit card and they forget about it and never learn how to use it. Helps pay for all the other people that spend endless hours on the helpline gobbling up the service reps time trying to figure it all out.
We hope that you’ve found this email marketing guide useful. As you can see, with a couple of smart moves, you can create a cycle in which your mailing list is continuously going to grow. As the market is constantly changing, remember to use one of the abovementioned tools, as they will make it much easier for you to test, experiment with and optimize your email strategy for the best performance.
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Check your ‘Form Type’ settings to alter the width of your signup box. This is important as you need to make sure that it is the right size for your site. Think about where you want the box to appear on your site – for the sidebar, you will want it reasonable small (perhaps 250-300px wide) whereas if it’s for after your post, maybe something much wider (e.g. 600px).