“The biggest reason that it was so bad was because of the size of your list. The Infusionsoft coach that we had highly recommended not using the AWeber to Infusionsoft import tool, and so we exported the lists from AWeber and then uploaded them into Infusionsoft. In theory, that wouldn’t have been bad—in fact, I had initially been looking forward to it. I like working in Excel.
You see, the people on your email list are your best customers. They have visited your site and found it interesting enough to subscribe for more content. For that reason alone, they are much more likely to listen to any offers you may send them (affiliate promotions, product sales, discount coupons, etc.). So, having a large email list can actually be quite profitable, which is why bloggers and website owners hold them in such high regard.
Tagging subscribers allows you to segment your email list based on certain actions your subscribers take, such as signing up from a specific form, downloading or purchasing a certain product, clicking a specific link, etc. Then, you can send emails or run campaigns for specific tags, and on top of all that there are a ton of automation and sequencing logic you can set up to trigger certain events.
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One thing that one must not forget is also integration with your existing website. If your running on Joomla, WordPress, Drupal or such likes, better you find how the user integration will go with your CMS and one of those email services. You don’t want the client to have to register for your autoresponder on one form and then have to register a second time for your website! You may find that plug-ins to do such things might restrict your choice, check it out first or consult with your webmaster!
Finally, you can optionally include “automations” with your broadcast. Automations are a simple way to automatically add or remove tags when your subscribers do certain actions, like open the email or click on specific links. Adding and removing tags are important when creating segments, or subscriber groups, and triggering automated email campaigns.
AWeber finds a healthy balance between ease of use and robust functionality. There are some nice features — particularly in the autoresponder realm — but navigation is intuitive enough that I was able to perform basic tasks without looking up tutorials. When I did find myself at a loss and turned to the online help resources, I was quite impressed with the range and scope of guidance available.
With your one person in mind, create an editorial calendar around those conversations and challenges they’re having. Try to work with one theme at a time, so that you can pull 3 or 4 of your posts into an ebook or slideshare later on. Writing in themes also helps brand your content because you can create a journey for your readers (almost like a free course).
Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour of asking for the double opt-in to minimize spammers and assure permission (this is where a subscriber has to confirm via email that they do in fact want to receive information). It’s reasonably priced, and has many of the basic features needed to do good email marketing. MailChimp is comparable too – however, despite my love for their awesome branding, it lacks features that even Aweber has down. It’s great for a basic business owner.
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At your blog’s inception, you will want to establish a base of content. After all, if you only have a handful of articles, a reader isn’t likely to hang around for long. But once you have say 7-10 articles on your blog, your main focus should be on guest posting. This isn’t something you’ll hear most bloggers say, but I strongly recommend that you publish just one post per week on your own blog, and focus on producing 2-3 guest posts per week.
Make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses, and service providers. For example, it could consist of a series of educational videos, a sales video, and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite leads to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website.
AWeber has a lot to offer, especially to companies that frequently utilize autoresponders. The autoresponder series set up was among the most intuitive and simplest I’ve ever seen…and of course, once your series is set up, you can allow it to run in the background with no further actions on your part. The WYSIWYG editor has some nice features and recent updates have improved the email design experience significantly. The analytics and reporting capabilities are a step above par, as is AWeber’s number of integrations.
So far, we have created the list, imported existing contacts to our list, and now it’s time to increase our email list. That will be done by putting up the sign-up form at the blog, landing page or company page, where you wish to add Email-sign up form. Click on the Lists at the top of your Mail Chimp dashboard, click on the design sign-ups form, and you can start designing your form. For first-timer, it will take few minutes to get used to features of form creation here, but once you play with it, it will be dead easy. You can create different forms for your mailing list. For example, Subscription confirms message, unsubscribe form, and so on. You can also click on Auto-design, which picks up the logo from your Website, and matches with your Website colors.
CFTC RULE 4.41 – HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING. ALSO, SINCE THE TRADES HAVE NOT BEEN EXECUTED, THE RESULTS MAY HAVE UNDER-OR-OVER COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFIT OR LOSSES SIMILAR TO THOSE SHOWN.
With Constant Contact, you can build your email lists from your company website or even from your Facebook page. More than just an email tool, Constant Contact has plenty to offer apart from sending emails including managing blog content, event management, online survey tools, and coupon creation. It also offers a comprehensive set of real-time reports.
Just what I needed to learn how to promote my own products! The products, sales letter, auto responder sequences, available help, are all super important for a newbie like myself. Hey, I can even use the products for my own education. The graphics are unbelievable. This program is worth its weight in gold. Everything is clearly explained! - Joseph Daniels
Double opt-in, however, ensures the emails you receive are valid and are not being used by bots and the like (remember, sending too many emails to dead email addresses is a sign of a spammer, and you do not want to be mistaken for a spammer). However, you can use tools like BriteVerify which automatically screen out fake addresses or mistakes at the point where the individual is signing up.
While all of these tactics are excellent ways to make money using email marketing, they’ll most likely fall flat without some killer email copy or content to win over your potential buyers. Check out our FREE What to Write course. You’ll learn how to craft the perfect email for every layer of your funnel, and get 45+ email content templates to copy and paste.