Note: it needs to be said that Aweber has *just* rolled out a new beta upgrade called Campaigns which I would assume, aims to do some of these features. I received my invite just as I was making the switch to ConvertKit, so I haven’t tried it. It may do the trick. That said, some of the other features I dislike about Aweber are still relevant, so regardless of this new feature, I’m staying put with ConvertKit.
Engaging the audience with interesting content is very necessary. This gives a scope for blogging. Writing blogs on various topics that includes your product and other eye catching information as well, will work the most. The audience likes to read those things which are trending in the market. Talking about your product all the time, will simply make the user disinterested.

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The disadvantage with using free services like Mailchimp is they’ll usually suspend your account without warning, it’s kind of like setting up a blog with wordpress.com or blogger.com. Since it’s a free service it’s kind of like they have this “one and your done” attitude which I guess is understandable since you’re getting the service for free, but sometimes I wonder. Now on to Aweber.

There were a lot of other options on the table for higher-level email marketing too, such as Ontarport (formerly known as Office Autopilot), but I remembered an Infusionsoft “sister” conference where I gave the keynote presentation in 2014 called PartnerCON and I met a lot of the staff over at Infusionsoft, which left me with a great impression of the company, so I decided to roll with it.

What I like about Mailchimp is that you can setup autoresponders such that only a subset of your email list will receive your follow-up emails based on when they signed up for your newsletter. For example, if I only want recent subscribers from the last month to receive one of my autoresponders, I can simply specify this using MailChimp’s autoresponder interface.
So you should review the product to see if it provides value for your subscribers. Does it work? Is it helpful? How is the support from the product creator? You are co-signing on all of this when you send that email to your list. As a newbie you still need to nurture and protect your list by emailing them frequently with more informative content. Just make sure this product meets your standards.
Great article comparison and review! Man I wished I had read this before getting in bed with mailchimp.com – You are correct they have the WORST customer service there is… I have been waiting for more than 24 hours now for a resolution as to why they suspend my account – turns out I didnt answer some questions in a lengthy email they send out. I could not call them because they do not have a phone number.
Your products have always impress me, especially how you took a product, completely redesign and repackage to make it look unique and professional. Your products have helped me build a huge mailing list, generate sales and even set up membership sites to conduct e-courses. Please continue to keep up your good work and quality of your products. Take care! - Eric Tan
Yes, one of the more popular features they offer is their in-depth analytics. This allows you to see things like open rate and click-through rates. It also makes it easy to take action on your stats. For example, you can easily resend a newsletter to anyone who didn’t open the first email or create a segment based on people who clicked a specific link.
This isn’t an issue of the legitimacy of your business and we certainly don’t have anything personal against your content, however we do have to protect the deliverability of all our customers and the risk associated with these terms is too great for us to take on at this time. Here is a page with more information http://www.mailchimp.com/support/compliance/about-terms-of-use-violation?lptkt=LTK143038471765X
Just wanted to thank you for doing what you do to share your experience with those of us who are new to the world of freelance writing and blogging for income. I’ve been blogging for about 5 years but my initial draw was to connect on a more personal level. So my heavily visited blog is all personal stories of the random life experiences I’ve had or rants I go on about (you can check it out if you like my name is linked). Recently I started blogging tips for self-publishing Writers of fiction as I self-published my second book last month. But secretly (okay, not so secretly) my main passion is writing about myself. Probably sounds nuts but my goal with my personal blog was to get it all out there then pick from the fifty or so stories that really told the reader who I am and compile them into a memoir of sorts. Hell, it worked for Jen Lancaster! Anyway, your blog has become my favorite morning and afternoon read as I research ways to make my writing talents work on a career level and I plan to keep reading! Thanks again! 🙂
Thanks for all this wonderful information. I write both fiction and nonfiction. I’m wondering if I need to create two lists that people could sign up for. Or should I just have one? The audiences have some overlap but are mostly different. How do I handle this, short of having two websites (which I don’t want to do)–I currently have one author website. Thanks for any advice.
Aaron Danker is an established internet marketer with over 10 years of online experience. He provides high level turn-key solutions and website installation services for beginners and has recently turned to coaching to share his knowledge and expertise with dedicated students. Newbie Lessons is the result of years of training and common problems beginners face all condensed into one powerful and easy-to-use learning platform.
Branding of your Email list is very crucial from day one, as this will help subscribers to quickly recognise your Email. Specially, if you are one of those marketers, who are sending super valuable Emails via these auto-responder services, branding will ensure you will get better CTR. Your default name, reply to addresses, and welcome Email are key points for the first stage of Email branding.
In ConvertKit, this is much easier. Unlike Aweber where you set up separate lists (I had 63 lists when I shut my account down), in ConvertKit, you don’t have lists at all. Instead, you use tags and automation rules to segment your audience. So I can have someone go through a nurture sequence (when they first join my list) while still sending my blog/podcast broadcasts to my main list. I simply create a rule:
Use it as a lead magnet/free mini-course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini-course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini-course or a challenge like this, which makes it a very effective lead magnet.

The main weakness I see is the price-point where small companies are concerned. If you don’t need all of AWeber’s bells and whistles, there’s no reason to pay for them. You’ll also want to make certain that if you are trying to cancel your account, you’re not just accidentally suspending it. This is especially important where the free trial is concerned, as AWeber requires your credit card info.

The tag is a bit of metadata added to a subscriber’s profile to track their activity or preferences. Tags can be used to keep track of purchases, what a subscriber is interested in (e.g. design vs. marketing), how engaged they are (clicked a link in a launch sequence) and where they were imported from. A subscriber can have an unlimited number of tags.
And the company itself? Well—it’s growing actively at a rate of nearly 45% month over month (check out their open earnings metrics and financial details here), which a fantastic sign. I’ve also recently come on board as an advisor for ConvertKit, and I’m excited to start this journey with them like I did at the start of LeadPages. It’s risky, yes, to move my list to a company like this, but I feel like I have a good knack for knowing what’s great out there.
Advanced: When people subscribe to my list, I can create a main course and then invite people to self-select into the various interest areas that are relevant to them. For example, if you are tired of spinning your wheels and don’t know what to do next in your business, and you click a link related to that, you’d then get tagged as “Nurture: focus and planning” and that would then automatically unsubscribe you from the main course, and put you into a new course designed to provide you with value that could help you figure out your next steps and get focused.
Just wanted to thank you for doing what you do to share your experience with those of us who are new to the world of freelance writing and blogging for income. I’ve been blogging for about 5 years but my initial draw was to connect on a more personal level. So my heavily visited blog is all personal stories of the random life experiences I’ve had or rants I go on about (you can check it out if you like my name is linked). Recently I started blogging tips for self-publishing Writers of fiction as I self-published my second book last month. But secretly (okay, not so secretly) my main passion is writing about myself. Probably sounds nuts but my goal with my personal blog was to get it all out there then pick from the fifty or so stories that really told the reader who I am and compile them into a memoir of sorts. Hell, it worked for Jen Lancaster! Anyway, your blog has become my favorite morning and afternoon read as I research ways to make my writing talents work on a career level and I plan to keep reading! Thanks again! 🙂
We hope that you’ve found this email marketing guide useful. As you can see, with a couple of smart moves, you can create a cycle in which your mailing list is continuously going to grow. As the market is constantly changing, remember to use one of the abovementioned tools, as they will make it much easier for you to test, experiment with and optimize your email strategy for the best performance.
Digital marketing is a sophisticated approach that businesses have to take into consideration to succeed online. Due to the development of different technologies, customers have shifted their attention to other devices, and to other forms of communication. It has forced businesses to rely on social media marketing, content creation, PPC campaigns, and email marketing.
In response to “bogus” email subscribers, I will tell you why it is done… because I do it myself. When I am forced to put in my email information just to get some free information, it irritates me. The reason it irritates me is because, I deal with many companies in my business, I can not afford the time to keep sifting through my inbox to delete 50 emails from a company that I just wanted a little information from. Email marketing optin is great, but keep in mind – not everyone wants the bombarding of emails after-the-fact.

Sign up for free trials to see which email marketing tool you consider easy to use. Their prices vary. MailChimp and MoonMail are the great ones to start with if you don’t have a big mailing list. They offer a forever free trial if you have up to 2000 contacts. Some of the other popular brands are GetResponse, Active Campaign, AWeber, Constant Contact, and many more.


I was diligently serving my small (but growing) list with useful advice, information and excellent articles. I had great response from people in my list and I was extremely careful to send useful information related to my niche. Why do they think I am a risk ? I don’t know as the Chimp wouldn’t say ! Maybe they are doing too well and they need to cut down the number of their customers
During my beta tests with Split Test Monkey, I found it simplifies things to make it easier to setup and fast without all the complex features.  I ran a list building campaign with cold YouTube Video SEO traffic for 16 days. I expected conversions at 4-10% or much lower because people didn’t know me. I tested two… “19.43% List Conversions and $4985 in Revenue?”
Pam, we are sure JetPack has nice features and all but it allows you to add a blog / comment subscription module only. On the other hand services like MailChimp and Aweber are professional email service providers offering many powerful features which allow you to really benefit from the email list you are building. As far as simplicity is concerned, we are slightly more inclined towards MailChimp, they have a great user interface even for absolute beginners, they have excellent documentation, and lots of resources to learn how to use each feature available.
The fundamental idea is to give people something that aligns with the type of subscriber you seek. For example, if you wish to have a list of SciFi readers, a free SFF short story, book, or character dossier would be very appetizing to the sort of people you wish to attract. It can’t be something they can get from anywhere (like an Amazon gift card) but instead something genuine that you have created.

Promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross-sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.
I totally agree about content. I have been a long advocate of this because if there is nothing on the website, then there is no reason to return. E-mail campaigns are only good to have people return to the website. Having people, come once is a waste and will probably get people to unsubscribe to your e-mails. And once they unsubscribe it is nearly impossible to get them to subscribe again to be on your list.
When choosing a theme, focus on something that is clean and uncluttered. Please refrain from going for anything particularly striking or “flashy” – it’ll typically result in a blog design that is not conducive to reader retention. Social Triggers is a great example of how a clean and simple design with plenty of whitespace offers an experience that is easy on the eye.
Every businessman want to grow the business and in the end improve the conversion rate. And if it is a startup, it is a question in front of the entrepreneur of how to create sales funnel. It is one of the core concepts of digital marketing. But you have to keep one thing in mind that people aren’t always buying. So you are following all the best practices to keep up the pace. But before we dive into deep it is important to know sales funnel for beginners. It is also important to know about how to use sales funnel to increase conversion.
Don’t sell sand in the desert. Even if you use an award-winning design and have the best deals on the market, you won’t be successful if you don’t get the right offers to the right people. One-size-fits-all messages are not effective or profitable. Imagine that you provide a free trial of your software although your subscribers are already your clients. Or, that you want to sell sausages to vegans.

As its name implies, Drip is an email automation tool that is specifically designed for drip emails. If you’re pressed for time to create your own email content, you can use Drip’s Blueprints, or premade sets of drip campaigns with filler text that you can easily tweak to your own liking. Additionally, this tool allows you to collect email addresses for your drip campaigns via a simple widget that you can add to your website

A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value to your visitors for free.

At your blog’s inception, you will want to establish a base of content. After all, if you only have a handful of articles, a reader isn’t likely to hang around for long. But once you have say 7-10 articles on your blog, your main focus should be on guest posting. This isn’t something you’ll hear most bloggers say, but I strongly recommend that you publish just one post per week on your own blog, and focus on producing 2-3 guest posts per week.

Thanks to the 1000s of hours of real world marketing experience, we have put together an archive of the most likely things you'll encounter and do wrong when starting out your business. This top secret archive of mistakes are the results of over 10 years of practical hands on marketing experience by experts how have been playing the game since the early 2000s!
Businesses that choose to make email offers, usually belong to the e-commerce industry. The benefit for those who are on the mailing list is specific offers that they can get from your company. This kind of approach provides value for both parties. The business can increase the number of sold items, whereas the customer is in a special position as a result of being subscribed to your business.
And the company itself? Well—it’s growing actively at a rate of nearly 45% month over month (check out their open earnings metrics and financial details here), which a fantastic sign. I’ve also recently come on board as an advisor for ConvertKit, and I’m excited to start this journey with them like I did at the start of LeadPages. It’s risky, yes, to move my list to a company like this, but I feel like I have a good knack for knowing what’s great out there.
The Smart Passive Income Blog started in October 2008 simply as a place for me to report and talk about everything that was happening with my business at GreenExamAcademy.com. Starting an online business changed my life and saved my butt after getting laid off, and it was the least I could do to pay it forward and hopefully help others that had met struggles during the recession, too.
Tagging subscribers allows you to segment your email list based on certain actions your subscribers take, such as signing up from a specific form, downloading or purchasing a certain product, clicking a specific link, etc. Then, you can send emails or run campaigns for specific tags, and on top of all that there are a ton of automation and sequencing logic you can set up to trigger certain events.   
So you should review the product to see if it provides value for your subscribers. Does it work? Is it helpful? How is the support from the product creator? You are co-signing on all of this when you send that email to your list. As a newbie you still need to nurture and protect your list by emailing them frequently with more informative content. Just make sure this product meets your standards.
The whole idea of email marketing may seem intimidating to you – it certainly did to me. I’ve gone through several different methods of engaging with my email list, and have only recently settled on something that I’m really comfortable with (general ranting). If you’re looking for a simple approach to list building, check out this post: 5 Reasons Why Everything You Know About Email List Building is Wrong.
I asked him several other questions and he took me deeper into the software to show me some cool automation tools and how tagging and segmentation worked. He also took me into the analytics and even some of the early integrations ConvertKit has with companies like Gumroad, which make it incredibly easy for me to new link customers of The Smart Podcast Player to a “course” in ConvertKit to send them a pre-written autoresponder series.
Perhaps I overshot and started using something that was way beyond what I needed, or maybe it was the way it’s built that didn’t jive with my workflow, but whatever the case may be, I knew I had to look for another solution—a simpler solution—and I needed to find one quickly. My team is close to the point of implementation on a brand new website design, very much inspired by the results of the survey we ran recently here on SPI.
The first fifteen minutes of our in-person conversation was purely catching up and discussing upcoming family vacations, but then we dove right into the conversation about email marketing. It was not a pitch to join his platform at all. In fact, there was none of that except for a small but expected, “Hey, if Infusionsoft doesn’t work out for you, let me know, and we can see how you might be able to use ConvertKit.”
When you write great content for your industry you can share it on other related blogs that have high traffic and authority. Guest posting and blogging is a great way to build your personal brand. It makes an awesome marketing channel for your blog. You want to target posts on sites that are relevant for your niche, have an active audience and will include backlinks to your blog and your mini bio in your post.
The main weakness I see is the price-point where small companies are concerned. If you don’t need all of AWeber’s bells and whistles, there’s no reason to pay for them. You’ll also want to make certain that if you are trying to cancel your account, you’re not just accidentally suspending it. This is especially important where the free trial is concerned, as AWeber requires your credit card info.
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