The first fifteen minutes of our in-person conversation was purely catching up and discussing upcoming family vacations, but then we dove right into the conversation about email marketing. It was not a pitch to join his platform at all. In fact, there was none of that except for a small but expected, “Hey, if Infusionsoft doesn’t work out for you, let me know, and we can see how you might be able to use ConvertKit.”
Let your recipients know what you want them to do (sign up for a trial, claim a discount, etc.). An ideal call to action should draw attention, be clear and, of course, be clickable. Design a big button, so it’s easy to click on mobile devices. If your email is long, add another call to action, so your subscribers don’t have to scroll to find it. Make a CTA copy compelling.
An award winning serial entrepreneur running multiple online businesses with 5 figure income. He is the founder of Webfanzine Media which is the parent company of the largest WordPress carousel portal named SliderVilla, Most popular documentation plugin named Documentor. He is also the founder of PurposeThemes, the largest multi-author WordPress theme review portal with 2,000+ premium and free themes. He spends most of his time on marketing these products and helping new people getting on the most popular CMS platform i.e. WordPress. Sometimes he blogs on Internet Techies which servers 300K+ visitors per month.
Price: Several users feel that the price is too high for many small businesses, especially businesses that don’t need all the bells and whistles AWeber has to offer. This is compounded by the fact that there’s no “dormant” mode; so long as your lists are in AWeber, you’ll need to pay the monthly fee based on your number of subscribers, whether or not you are actually sending emails. Some would like to see a low-price or freemium option for very small businesses.

I’m sure you have heard it many times but providing the value to your readers should be a priority. Don’t send them an email full of ads. Any advertisement should be relevant to the content. Remember that content comes first, ads come second. Talk about the benefits, not features. If you have a product you want to promote, think what value it can bring and add relevant info.
Thanks for this guide. It’s 100 times better than those rubbish clickbank ebooks selling for $47. I’ve recently checked out Woothemes and they’re quite beautiful and customizable (I took advantage of the test ground facility). I’m currently using Daily (premium theme from Theme Junkie) and I think it reflects the ideal blogging theme you described above.
Thanks for all this wonderful information. I write both fiction and nonfiction. I’m wondering if I need to create two lists that people could sign up for. Or should I just have one? The audiences have some overlap but are mostly different. How do I handle this, short of having two websites (which I don’t want to do)–I currently have one author website. Thanks for any advice.
Pop up form – Perhaps the most “in-your-face” option, these types of forms have a high likelihood of conversion. A pop up form appears over your web page and gives more attention to convey the value of your list. Many sign up form creation tools will allow you to customize the length of time at which a pop up form appears on your site (we recommend ~45 seconds, but testing is key).

I’ve worked with Promote Labs now for over 11 years. Year after year Jeremy and Simon have landed at the top of my leaderboards for Internet Marketing products with a strong emphasis on Video Marketing. These are VERY competitive leaderboards with sales hitting both six and seven figures. The additional effort that they put into… “Solid Killer Promotions Year After Year”
What I like about Mailchimp is that you can setup autoresponders such that only a subset of your email list will receive your follow-up emails based on when they signed up for your newsletter. For example, if I only want recent subscribers from the last month to receive one of my autoresponders, I can simply specify this using MailChimp’s autoresponder interface.
So with these factors in mind, I had been staying put with Aweber because they met a number of these criteria. But I knew that I really wanted to up level my email marketing and put more customized sequences and automation into place so that the user experience could be much better, and I would have a clearer picture of my audience and what they want from me.
I have been using PLR products for some time now as an internet marketer to build my list and to sell. Some products are not easy to sell. And I now have a Ebook Store too that I am stocking with the latest products thanks to your course. This is the best training I have seen in quite some time. And they have over delivered! Better get yours now if you are serious about starting an online business. - Vince Atkinson
Hi Tom, i just landed on your sight today. This is the simplest information on blogging that I have come across. I am just starting out in freelance writing and I had no idea where to start until I read your blog. i have been on it the whole afternoon and i cannot thank you enough. I am ready to start and I will try and start a blog tomorrow. Is it okay to contact you through e-mail if I get stack? I am almost overwhelmed with information but I am determined to make a living through writing.
Litmus recommends around 50 characters. Yes Lifecycle Marketing says emails with subject line up to 20 characters have ethe highest average open rate, unique click rate, and click-to-open rate. An analysis from Retention Science found that subject lines with 6 to 10 words results in the highest open rates. And Return Path advises using 61 to 70 characters.
Hi I have recently been looking into them both trying to decide which one to go for. Am I right in saying that Aweber offer more services than mailchimp or are they just openly advertising more? I am really confused about which one to go for. I like the look of aweber more however I am trying to figure out if it is worth the price difference. Thank you in advance. Found your comparison very helpful. 🙂
Great article comparison and review! Man I wished I had read this before getting in bed with mailchimp.com – You are correct they have the WORST customer service there is… I have been waiting for more than 24 hours now for a resolution as to why they suspend my account – turns out I didnt answer some questions in a lengthy email they send out. I could not call them because they do not have a phone number.
Both mailchimp and aweber have too many features for someone that wants to keep it simple. I’ve tried both and went to JetPack. I’m sure a few simple features could be added to JetPack….keep it simple and charge a smaller fee, than aweber. I had and know others as well that got sold on aweber and never used it, paying a heafty monthly fee for nothing. That’s the way of the world now….get them to sign up, put it on their credit card and they forget about it and never learn how to use it. Helps pay for all the other people that spend endless hours on the helpline gobbling up the service reps time trying to figure it all out.
The only other thing I would have mentioned under design is to not underestimate the power of colour and textures – in my hunt for a theme that I actually want to work with, I’ve narrowed it down to finding a minimalist theme and just giving it a hint of colour to add some flair. Otherwise things can just detract from your content just like you said.
MailChimp does not allow content that references the terms “make money at home”, ‘get rich quick’, or other similar terms. These keywords overlap keywords used by ISPs and SpamCop organizations to block content associated with spammers from those industries. This generates too much risk for us to encounter automated spam filter blocks for all of our customers.
Very interesting indeed. I am currently using MailChimp and reading through this article, I am wondering when it was written as features have changed in MC, the tracking has more than is mentioned here, there is now a visual drag and drop editor to create custom campaigns, etc. I am not familiar with aweber but maybe some things have also changed on their side. Maybe we’d need an updated version of this article, along with a DATE of when the comparison was made.

When it comes to online marketing and selling, I believe you have found the right mentor in me. Most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you: A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!) I've been teaching business strategies via live seminars/webinars since 2000, and then through video training courses since 2001. For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks. With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value to your visitors for free.
AWeber is world’s leading E-mail marketing platform. Millions of site owners, bloggers and affiliate marketers are using AWeber to build lists. Many of you might have seen pretty signup forms on websites. The main motive of AWeber is to convert visitors to subscribers and followers. Undoubtedly Aweber helped thousands of people in building thousands of brands. AWeber is offering money to affiliates for referring potential customers. AWeber affiliate program is open for all. Whether you are a newbie or an expert, you can make decent money from AWeber affiliate program.

Hi Tom, i just landed on your sight today. This is the simplest information on blogging that I have come across. I am just starting out in freelance writing and I had no idea where to start until I read your blog. i have been on it the whole afternoon and i cannot thank you enough. I am ready to start and I will try and start a blog tomorrow. Is it okay to contact you through e-mail if I get stack? I am almost overwhelmed with information but I am determined to make a living through writing.
As a total beginner to all of this, there is a serious “learning curve” in just getting to this point. If all I want to do is create a mailing list – why do i have to have a third party mailing service if I use yahoo or gmail? Does this mean that I have to sign up with mailchimp or aweber? I find this all a bit confusing as to why i need to do this at all? and then what happens if in the future, i want to add this feature? right now i have no budget to pay additional fee-services, so it is just not an option. I find navigating all of this extremely confusing as a first time user of WP and setting up a site. Many of the plugins break my site and cause serious problems, so i am very leery on downloading additional plugins. most of them have 4-5 – star ratings but only have a few comments that created that rating. If you could consider taking one (or two) step(s) back and try to explain on a more basic level – i think that would really help beginners. I am finding all of this social media, feedburner, etc to be extremely time consuming and the blog comments i am getting are ALL advertisers, so I have marked them as spam and deleted them without displaying on my site.
One of the best features of AWeber is the ability to create a series of emails that are automatically sent out to new subscribers.  This allows you to create an eCourse or some sort of introductory guide for your latest subscribers.  This is fantastic as you can market it as an incentive for people to subscribe (e.g. subscribe and get our free 7 day eCourse) and once setup, you can leave it to be sent out automatically.
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