Don’t hit a send button without proofreading and testing your campaigns. Email with spelling and grammar slips will feel rushed and will make you look unprofessional. Sometimes when you work on something for too long, it’s easy to miss small mistakes. Make sure that all links work correctly. I recommend that you always send a test email to a colleague or a friend to read it first. Or, take a break and come back to check your email later with a fresh mind.
Let your recipients know what you want them to do (sign up for a trial, claim a discount, etc.). An ideal call to action should draw attention, be clear and, of course, be clickable. Design a big button, so it’s easy to click on mobile devices. If your email is long, add another call to action, so your subscribers don’t have to scroll to find it. Make a CTA copy compelling.
Great post! I am new to online marketing, my business is actually only a month old and I too am using Aweber. I have found it really simple to use and I love the reports section. I am an analyst by trade so this is so up my street! I came across your post as I was interested to find out how Aweber compare to other autoresponders and if I’d made the right decision. Your post has told me I have. I will look forward to reading more of your reviews and tips.
Email marketing is such a critical component of business for most companies (with the rare exception) because you able to communicate with your audience in the place they spend a good chunk of time (their inboxes). You also have the added benefit of building an asset (an email list) that no external platform (I’m talking to you Facebook) can mess with.
Wherever your one person is, that’s where you want to be. Focus your time and energy on developing a following on just one or two sites. Otherwise you’ll spread yourself too thin. Share other people’s content along with your original content while you’re building up your blog. Determine the best posting frequency for each site and then automate scheduling and posting. Feedly, IFTT and Buffer are great for scheduling other people’s content and Hootsuite and Meet Edgar are great for scheduling original content.
Now don't tell Aweber, but I signed up to every one of the lists I created in my account. I signed up with disposable email accounts. I signed up with Yahoo mail. I signed up with Gmail. I signed up with abut half a dozen different accounts. Guess what? Every email hit the inbox. Every. single. one. When you are building your list, you HAVE to KNOW that the emails are going to stand every chance of being seen and opened by your subscribers. Why else would you send emails right?
Even my team members, who are much smarter than I am, couldn’t get a grasp of it as quickly as I wanted them to. Although the help I hired was amazing, that company wasn’t a part of Team Flynn like my other teammates. They would never think to change things here and there on their own for the benefit of the brand and what it stands for, because that’s not what they’re paid to do.
When someone opts-in to your ebook, or signs up for your newsletter or webinar, you create a sequence that basically deepens the relationship and extends the conversation around the topic. Generally toward the end of the sequence you’d include a call to action. You can combine this with a sales call if you added a phone number in your opt-in form. You can use standard email marketing providers to set this up. Mailchimp, Mad Mimi, Infusionsoft, Aweber are all good ones to try.
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After reading through lots of your tutorials I feel like I’ve made an real error in starting my blog on WordPress.com rather than through a 3rd party and install wordpress myself. What do you suggest as now I am worried about my blogs performance, security, look and getting people in the door. I feel I’ve totally underestimating the amount of work to be put in behind the scenes and not just get it up, keep it simple and start writing. I wasn’t expecting to be making money off blogging but perhaps down the line I might wish to expand and obviously that would be extremely difficult after how I’ve set my blog up.
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i know the benchmark, you can have 3 lists, all sent from 3 different companies, and if someone opts out, they get the choice if they are listed on other lists, to tick all the lists they are on, or just some. Does aweber and mailchimp do this? I have emailed mailchimp several times with the question but no answer yet, i am pretty sure they do not, so if someone opts out it is just an opt out from that list.
So with these factors in mind, I had been staying put with Aweber because they met a number of these criteria. But I knew that I really wanted to up level my email marketing and put more customized sequences and automation into place so that the user experience could be much better, and I would have a clearer picture of my audience and what they want from me.
Every time you publish a new post, let your subscribers know about it. Also keep them updated on new offers and specials. Create a private page on your website with a video filled with exclusive tips just for them. Engage with them and ask them questions to find out more about their needs. This way you’ll stay top of mind, plus you can use the feedback to shape future products.
Automation is what’s going to help you turn leads into customers behind the scenes so you can focus on doing everything else you need to do to run your business. This is essentially the same as the email sequences I mentioned in phase one, only you’re using different tools and targeting subscribers and people who have opted in, so they’re warm leads rather than cold leads.
When you write great content for your industry you can share it on other related blogs that have high traffic and authority. Guest posting and blogging is a great way to build your personal brand. It makes an awesome marketing channel for your blog. You want to target posts on sites that are relevant for your niche, have an active audience and will include backlinks to your blog and your mini bio in your post.
ashley.. try benchmark as well. the differences i can see, for me anyway are we have 3 products, so want a different company name to show for each, and if they opt out i wanted the option of which list they want to opt out of, even if i send them letter A from list A, but maybe they are also in B and C, they might still want letters from b and c just not A, benchmark and i believe aweber does this. benchmark also allows you to set up a whole load of detailed surveys as well which is cool. mail chimp, if someone opts out of one list the lists are not linked in anyway so then you have to manually check them out of the other lists, and have to assume they want out of all with out giving them the option to chose in and out of what lists.
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One of the best features of AWeber is the ability to create a series of emails that are automatically sent out to new subscribers. This allows you to create an eCourse or some sort of introductory guide for your latest subscribers. This is fantastic as you can market it as an incentive for people to subscribe (e.g. subscribe and get our free 7 day eCourse) and once setup, you can leave it to be sent out automatically.