We’ve changed email marketing from iContact to MailChimp and, just now, Aweber. We changed from iContact to MailChimp to cut costs. We then switched to Aweber because Mailchimp will not allow you to start an Autoresponder series on an imported list PLUS, as you mentioned, Aweber has much more robust measuring/management tools. However, people should be aware that Aweber requires imported subscribers to opt-in all over again.
Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it so much more relevant and valuable to them. Personalization goes beyond sticking your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
For example, if a particular subscriber’s message number is 4, that means that that subscriber has already received follow-up emails 1,2 and 3. So if I have a 7 part follow up message sequence and I write a brand new followup email (message 8 in the sequence), there is no real way for me to prevent this subscriber from receiving message 8 unless I make his or her message number higher than 8. But if I do this, then that subscriber will never receive messages 4,5,6 or 7.
i know the benchmark, you can have 3 lists, all sent from 3 different companies, and if someone opts out, they get the choice if they are listed on other lists, to tick all the lists they are on, or just some. Does aweber and mailchimp do this? I have emailed mailchimp several times with the question but no answer yet, i am pretty sure they do not, so if someone opts out it is just an opt out from that list.
I was diligently serving my small (but growing) list with useful advice, information and excellent articles. I had great response from people in my list and I was extremely careful to send useful information related to my niche. Why do they think I am a risk ? I don’t know as the Chimp wouldn’t say ! Maybe they are doing too well and they need to cut down the number of their customers
Wherever your one person is, that’s where you want to be. Focus your time and energy on developing a following on just one or two sites. Otherwise you’ll spread yourself too thin. Share other people’s content along with your original content while you’re building up your blog. Determine the best posting frequency for each site and then automate scheduling and posting. Feedly, IFTT and Buffer are great for scheduling other people’s content and Hootsuite and Meet Edgar are great for scheduling original content.