Wow, Gill! That’s a fantastic idea. No wonder you got such great engagement. At AWeber, we’ve found that specificity does lead to higher open rates. It shows you know your audience, and you’re sending them value. You’re talking to the individual — not the crowd. Highly relevant subject lines paired with segmentation is a winning duo. Keep up the awesome work.
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Like I said, most ESP (email service providers) have the capability of creating automated email workflows. So, instead of getting an email subscriber and initially sending them one or two emails, before getting distracted and forgetting all about them, you can be sure that you have emails sent to them over the course of a few days, weeks, months etc. with email automation.
I do agree that you should not build your business on free entirely. However, I also agree that if you are a small blogger or a non-profit organisation it is nice to save some money as you do not earn much. I’ve actually been using Mailerlite forever free plan until I’ve learned to comunicate with my audience and grown my business a bit to finally pay some money for newsletter service. You can check their quick comparison to MailChimp here: https://www.mailerlite.com/mailchimp-alternative That’s my personal alternative to MailChimp. Cheers!
After paying a professional $1000 to split test our first product launch, we knew the practice was a solid investment as our sales increased dramatically. But for our recent Keyword Supremacy launch, we decided to test out Split Test monkey to see if we could somehow pull off split testing our live traffic ourselves and… “All We Have to Say Now is WOW!”
Great post! I am new to online marketing, my business is actually only a month old and I too am using Aweber. I have found it really simple to use and I love the reports section. I am an analyst by trade so this is so up my street! I came across your post as I was interested to find out how Aweber compare to other autoresponders and if I’d made the right decision. Your post has told me I have. I will look forward to reading more of your reviews and tips.
Advanced: When people subscribe to my list, I can create a main course and then invite people to self-select into the various interest areas that are relevant to them. For example, if you are tired of spinning your wheels and don’t know what to do next in your business, and you click a link related to that, you’d then get tagged as “Nurture: focus and planning” and that would then automatically unsubscribe you from the main course, and put you into a new course designed to provide you with value that could help you figure out your next steps and get focused.
Linking campaigns can also come in handy if you want to do things like nurture prospects into loyal customers. If you host a contest to raise awareness of your brand and supercharge your list growth, you’ll then need to tell them more about yourself. After your welcome series, try leading them into an educational series about your business and product offerings.
I know everyone’s all about Facebook, but I have a little love for LinkedIn because I’ve gotten great business through it. When you don’t have a mailing list (or even if you do), it can really be a goldmine of contacts. It’s basically a huge database of C-level professionals who keep their profiles current, which means you don’t have to worry about the info being outdated or incorrect.
In the end, they told me that I had violated their terms of service because they classified my website as a get rich quick scheme. Long time readers of MyWifeQuitHerJob.com know that this blog is certainly not about getting rich quick. Plus, I didn’t sell anything on my blog at the time either so Mail Chimp’s reason for banning me was completely uncalled for.
Video marketing is probably the most powerful way to drive traffic to your site. People love to watch a video to learn something rather than reading text. And with the growth of mobile your video needs to be friendly for these viewers. You must get your point across a lot quicker and add elements of entertainment or gamification to keep peoples attention.
Price: Several users feel that the price is too high for many small businesses, especially businesses that don’t need all the bells and whistles AWeber has to offer. This is compounded by the fact that there’s no “dormant” mode; so long as your lists are in AWeber, you’ll need to pay the monthly fee based on your number of subscribers, whether or not you are actually sending emails. Some would like to see a low-price or freemium option for very small businesses.
You can set up “rules” in AWeber to automatically segment your audience, but these rules simply subscribe or unsubscribe people from various lists. For example, when one person joins list B, they can be automatically unsubscribed from list A. This simple rule is particularly useful when you have a non-customer email list, and a customer email list.
One thing that one must not forget is also integration with your existing website. If your running on Joomla, WordPress, Drupal or such likes, better you find how the user integration will go with your CMS and one of those email services. You don’t want the client to have to register for your autoresponder on one form and then have to register a second time for your website! You may find that plug-ins to do such things might restrict your choice, check it out first or consult with your webmaster!
Litmus recommends around 50 characters. Yes Lifecycle Marketing says emails with subject line up to 20 characters have ethe highest average open rate, unique click rate, and click-to-open rate. An analysis from Retention Science found that subject lines with 6 to 10 words results in the highest open rates. And Return Path advises using 61 to 70 characters.
An award winning serial entrepreneur running multiple online businesses with 5 figure income. He is the founder of Webfanzine Media which is the parent company of the largest WordPress carousel portal named SliderVilla, Most popular documentation plugin named Documentor. He is also the founder of PurposeThemes, the largest multi-author WordPress theme review portal with 2,000+ premium and free themes. He spends most of his time on marketing these products and helping new people getting on the most popular CMS platform i.e. WordPress. Sometimes he blogs on Internet Techies which servers 300K+ visitors per month.
I have applied much of my knowledge of digital and online marketing. But I also continue to stay busy learning new ways to make money online. Even as I’m writing this I’m also testing and tweaking three additional tactics. So the process is never finished and we grind on a daily basis. Each challenge is an opportunity to learn and improve for the next round.
Now don't tell Aweber, but I signed up to every one of the lists I created in my account. I signed up with disposable email accounts. I signed up with Yahoo mail. I signed up with Gmail. I signed up with abut half a dozen different accounts. Guess what? Every email hit the inbox. Every. single. one. When you are building your list, you HAVE to KNOW that the emails are going to stand every chance of being seen and opened by your subscribers. Why else would you send emails right?
Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
To start, you’ll have 700+ templates to choose from. There are some very nice layout customization options here, once you learn how to use them. AWeber uses both “sections” and “blocks” in its organization. Blocks are elements like text boxes, images, etc. Sections are the frameworks in which they exist. Most programs use similar organization, though they may use different terminology. The difference comes in your ability to edit or customize the sections themselves. In previous versions, the ability to customize elements like buttons was limited–you couldn’t change the text of buttons–but you now have the ability to easily customize those elements.