With a newly redesigned email editor, which makes it easy to pick back up on draft messages right where you left off or turn them into drip messages, AWeber is an email marketing app that does it all. If you need a professional email tool that’ll help you grow your lists and offer live phone support if you get stuck, it's a great email app to try. - Matthew Guay
The only other thing I would have mentioned under design is to not underestimate the power of colour and textures – in my hunt for a theme that I actually want to work with, I’ve narrowed it down to finding a minimalist theme and just giving it a hint of colour to add some flair. Otherwise things can just detract from your content just like you said.
• I don’t pay for duplicates. This was one of my pet peeves with Aweber. Because Aweber is based on lists (vs tags), I had many lists set up – from customer lists to opt-in lists and more. If you joined my main list and then opted-in to my new freebie, I paid for you twice. There are people on my list that have been there since 2008, and have opted-in to many of my lists — it’s possible that I might have been paying for people 5x or more. Plus – it totally skewed my numbers. If you were on five different lists, you were counted five times. This did not give me an accurate reflection of my current subscriber numbers.
You can build a large following of targeted people who are also interested in your niche. Put you niche into the search bar on Twitter and check out the results. You will find out who is posting right now. What videos are out there. Who are some of the industry influencers. Questions that people are asking. And even who are some of the competitors.
Let your recipients know what you want them to do (sign up for a trial, claim a discount, etc.). An ideal call to action should draw attention, be clear and, of course, be clickable. Design a big button, so it’s easy to click on mobile devices. If your email is long, add another call to action, so your subscribers don’t have to scroll to find it. Make a CTA copy compelling.
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!
And the company itself? Well—it’s growing actively at a rate of nearly 45% month over month (check out their open earnings metrics and financial details here), which a fantastic sign. I’ve also recently come on board as an advisor for ConvertKit, and I’m excited to start this journey with them like I did at the start of LeadPages. It’s risky, yes, to move my list to a company like this, but I feel like I have a good knack for knowing what’s great out there.
If I didn’t post for a while, and then sent something out, I’d get a handful of unsubscribes from people who basically forgot they were on my list. This method wasn’t ideal for building the know, like and trust factor. Yes, of course, I would say that I should be working on consistency (and I am — which is why I hired a Content Director!), but until I have that locked down, I wanted a different way to give people a solid, valuable user experience when they first join my list.
Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
Freedom to make decisions is something I allow and trust my team to do on several levels without ever needing my permission. It makes us move much faster. If they know certain decisions help support the main objectives and value of the brand, and it’s not something that could potentially damage the brand or cost more than $500 (this isn’t a hard number, it’s a rule of thumb), then they are free to take the reins and continue moving forward.
When it comes to another significant feature, email deliverability, both AWeber and GetResponse perform the same way. Both of them claim and offer about 99% email deliverability rate. The email deliverability option finds out whether or not any spam elements are present in the mails that you send. When you use either of these email delivering services, their spam checkers check your emails automatically and assign a spam score to them so that you can find out whether your emails will be marked as Spam by different ISPs.
I’m so glad I stumbled upon this article, I’ve always used mail chimp because of it’s design flexibility, I sold my own products so I didn’t have any issues but now that I’m getting ready to launch a marketing blog, I’m sure going to make the switch to awebber. Thanks for writing such a good an honest article. I like your blog, let’s keep in touch.
After reading through lots of your tutorials I feel like I’ve made an real error in starting my blog on WordPress.com rather than through a 3rd party and install wordpress myself. What do you suggest as now I am worried about my blogs performance, security, look and getting people in the door. I feel I’ve totally underestimating the amount of work to be put in behind the scenes and not just get it up, keep it simple and start writing. I wasn’t expecting to be making money off blogging but perhaps down the line I might wish to expand and obviously that would be extremely difficult after how I’ve set my blog up.
An award winning serial entrepreneur running multiple online businesses with 5 figure income. He is the founder of Webfanzine Media which is the parent company of the largest WordPress carousel portal named SliderVilla, Most popular documentation plugin named Documentor. He is also the founder of PurposeThemes, the largest multi-author WordPress theme review portal with 2,000+ premium and free themes. He spends most of his time on marketing these products and helping new people getting on the most popular CMS platform i.e. WordPress. Sometimes he blogs on Internet Techies which servers 300K+ visitors per month.
Slide in form – This is a less invasive form than a pop up, but still helps capture your visitors’ attention when they are scrolling through your content. As they make their way through your content, a slide-in form will appear about 3/4 down the page. This is the perfect time to get people who are engaging with your content to sign up for your list.
Using the Personalize dropdown, you can insert custom snippets like your subscribers first name, or sign up date, and AWeber will automatically insert that data specific to each subscriber if we have it. If you collect first name, for example, you can send an email that says Hello Tom, or Hello Mary, or Hello John, depending upon who you’re sending to.