Use it as a lead magnet/free mini-course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini-course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini-course or a challenge like this, which makes it a very effective lead magnet.
Instead of simply sending out a broadcast sporadically, why not choose to create a newsletter. That way, you can send one out each week/month that includes said promotions, offers, site updates, etc. in one place. That way, subscribers won’t get annoyed of you sending out too much content to them, as they can expect to get everything in your regular newsletter.
We also had our account blocked last year but they never told us why. We don’t sell anything via our newsletter. We don’t even talk about how to make money (that’s not our field). We write about business news and part of our CRM initiative. We sent several email inquiries to them. All were ignored. We ended up setting up a new account and reimporting all of our lists.
AWeber is an easy-to-use email marketing tool that allows business owners and entrepreneurs to cultivate relationships with their customers. Since 1998, AWeber has been the email engine powering the growth of organizations around the world, including leading sites like Social Media Examiner and ProBlogger and industry influencers such as Peter Shankman and Ann Handley.
With Aweber, it is very easy to sort through your list to find out who hasn’t confirmed. But as far as I can tell, there’s no way to send out an automatic reminder. However, you can do this manually since you have their email address. Plus I believe you can tell if they’ve even looked at the confirmation email so you can sort out who you want to remind vs someone who is truly not interested anymore.
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Very nice comparison of Mailchimp and Aweber. It looks like both Aweber and Mailchimp will suspend you without notice for seemingly trivial reasons. I think it is always good to have a backup system of your own. I use autoresponderplus and 12all scripts and have backups of my campaigns. Aweber is a great service you just never no when you might offend them. It seems like Mailchimp is even touchier. I think the best solution is not to rely completely on any one service. Nice post!
I spoke with an Infusionsoft Certified Partner I met at PartnerCON to discuss my wish to migrate my list. An ICP is someone who becomes Infusionsoft Certified after passing a rigorous test at the end of a four-day training course at Infusionsoft’s headquarters. An ICP understands Infusionsoft inside and out and is able to include Infusionsoft services in their client packages.
Every time you publish a new post, let your subscribers know about it. Also keep them updated on new offers and specials. Create a private page on your website with a video filled with exclusive tips just for them. Engage with them and ask them questions to find out more about their needs. This way you’ll stay top of mind, plus you can use the feedback to shape future products.
It is vital to publish whatever content you have should get published on social media. For that, you need to have a pretty good online presence. Publishing various updates on Facebook, Instagram will drive the audience towards your page. It is important to have an online presence, because people like to see what the brand actually offers. So building a fair presence on social media will boost a step towards creating the sales funnel.
When someone opts-in to your ebook, or signs up for your newsletter or webinar, you create a sequence that basically deepens the relationship and extends the conversation around the topic. Generally toward the end of the sequence you’d include a call to action. You can combine this with a sales call if you added a phone number in your opt-in form. You can use standard email marketing providers to set this up. Mailchimp, Mad Mimi, Infusionsoft, Aweber are all good ones to try.
Follow-Up Series (Autoresponders): In addition to one-time email blasts (called Broadcasts), AWeber allows you to create chains of autoresponders (campaigns). An example would be a welcome email which is sent to each new subscriber who signs up, then a series of weekly “How To” emails explaining the various applications of your product. You can set the interval between these messages to anywhere between 0 and 999 days. You can also start subscribers at different points in the cycle if you wish (so for instance, if you had a separate signup form for advanced flying widget users, you could start them on #5 of your series (“New Applications of Flying Widgets”) instead of #1 (“What is a Flying Widget?”). You can set up separate follow-up series for each list, and you can copy them between lists. You can even set it to stop sending messages once the email has been opened.
Take popular posts from your Analytics report and turn them into downloadable ebooks, workbooks or templates. Add them to your post as a “content upgrade” (this is an easy way to start building your list). Then create landing pages for them and advertise on Facebook. LinkedIn ads are certainly worth a try, but I can’t speak to them as I’ve found Facebook works well for B2B.
Thanks for bringing that up. It’s about time I redid that book cover as it was the first ebook I ever wrote. But when it comes to email marketing, you shouldn’t have to look over your shoulder wondering if you are going to get banned or not. Some of my other blogging colleagues have noticed higher delivery rates with Aweber over Mailchimp which I didn’t include in the article either. Ultimately, if you are going to do any sort of affiliate marketing, Aweber is the way to go. It’s not worth taking the chance of getting banned.
I have used both, and I agree with your analysis. The great thing about MailChimp is that it lets you see the email in different clients. That is really the hardest thing about sending emails. However, you can use that service without doing everything else through MailChimp. Also, once you get the hang of it and develop templates, it no longer is much of an issue.
It’s one of the most effective marketing approaches because a person who decides to share their information with you shows that they are interested in your blog or business and what it is offering. With this in mind, it is clear that the person is also willing to buy your products or services, explaining why email marketing has high conversion rates.
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Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour of asking for the double opt-in to minimize spammers and assure permission (this is where a subscriber has to confirm via email that they do in fact want to receive information). It’s reasonably priced, and has many of the basic features needed to do good email marketing. MailChimp is comparable too – however, despite my love for their awesome branding, it lacks features that even Aweber has down. It’s great for a basic business owner.
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Even if you've imported an existing list of contacts, you'll still want an easy way for new fans to join your email list. AWeber's sign up forms provide the perfect solution. Create a simple sign up form for your website, and if you don't have a site, we'll host it for you. Grab the link to your AWeber form and share it on Facebook, Twitter, LinkedIn, or wherever your audience is.