The key is when visitors hit your blog it needs to look like something. This will lure visitors to want to sign up for your mailing list in exchange for something of value that you offer. This could be a special report, an ebook or some other free gift. Marketers call these “lead magnets” because you’re attracting leads that you can eventually convert as you sell them products and services.
The fundamental idea is to give people something that aligns with the type of subscriber you seek. For example, if you wish to have a list of SciFi readers, a free SFF short story, book, or character dossier would be very appetizing to the sort of people you wish to attract. It can’t be something they can get from anywhere (like an Amazon gift card) but instead something genuine that you have created.
There are drawbacks, however, and they are threefold: first, the program seems to be falling behind on the social media front. Second, AWeber is a little on the pricey side, especially for businesses with very small lists (1000 and under). Once you hit the 2500-subscriber mark, costs are more in line with industry averages. The company has no send-based subscription plan, which means if you have a large list but send infrequent emails, there are probably better choices for you. Third, the company makes its free trial unnecessarily burdensome by requiring a credit card. This would be a minor issue if not for the fact that customers have reported complications with canceling the service.
An award winning serial entrepreneur running multiple online businesses with 5 figure income. He is the founder of Webfanzine Media which is the parent company of the largest WordPress carousel portal named SliderVilla, Most popular documentation plugin named Documentor. He is also the founder of PurposeThemes, the largest multi-author WordPress theme review portal with 2,000+ premium and free themes. He spends most of his time on marketing these products and helping new people getting on the most popular CMS platform i.e. WordPress. Sometimes he blogs on Internet Techies which servers 300K+ visitors per month.
After you’ve set up your email automation workflow, you might want to start targeting your audience in more specific ways. For example, you may want to send those who have clicked through to read your “social media automation for dummies” blog post a follow-up email with more information on social media automation and how your product can offer a solution.
Just in case you’re new to the whole email marketing landscape, Aweber (along with MailChimp, ConvertKit, InfusionSoft, Ontraport and countless others) are email marketing systems designed to allow you to capture subscriber emails and then send them direct messages straight to their inbox. Some are very basic doing only email marketing, and some are full service systems that also include commerce and CRM capabilities.
If someone uses my e-mail address in an online mail shot (that they got with my consent) but have contacted me and not blind copied my e-mail in with others – essentially sharing my data with others – am I then able to use these e-mails for my own benefits in a mail shot (whilst ensuring all addresses are blind copied) but also ensuring there is an opt-out option in my e-mail
Of course, you probably already know that Aweber has been around since 1998, that’s like a million years in internet time that is, lol. They are located in Chalfont, PA which is fairly close to Philadelphia. So you know when you are working with them you are literally working with the best in the industry. Because really, how would they have survived this long if their product is crap?
Tagging subscribers allows you to segment your email list based on certain actions your subscribers take, such as signing up from a specific form, downloading or purchasing a certain product, clicking a specific link, etc. Then, you can send emails or run campaigns for specific tags, and on top of all that there are a ton of automation and sequencing logic you can set up to trigger certain events.
Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.