Thanks to the 1000s of hours of real world marketing experience, we have put together an archive of the most likely things you'll encounter and do wrong when starting out your business. This top secret archive of mistakes are the results of over 10 years of practical hands on marketing experience by experts how have been playing the game since the early 2000s!
I have very deliberately included two blogs above that have absolutely nothing to do with making money or online business in any way shape or form. That market is arguably the hardest to make money in, because it is so saturated. Thanks to Chris Guthrie for making the very sensible suggestion that I should include non-MMO blogs in my examples above.
Every business needs a plan and every business need a sales funnel to reach to their apt audience. So creating your own sales funnel according to the requirement will help a lot in understand your business strategy. Now that you have created your digital marketing campaign, you have to plan your sales funnel as well. So here is a simple guide of how you can create your own sales funnel to drive the predicted results.
Before ConvertKit came on my radar, I was considering making the switch to Ontraport or Infusionsoft. I was ready for a more robust solution that Aweber just didn’t offer. But after years of hearing people call it “Confusionsoft” and the prospect of shelling out big bucks (at least $200+/month plus hefty $1000+ start-up fee) to use 20% of its features, I wasn’t super excited about making the switch. Ontraport had some promising options, and one of my clients started using them and was happy (though she did hire an Ontraport consultant and strategist to come in and get it all up and running).

We’ve changed email marketing from iContact to MailChimp and, just now, Aweber. We changed from iContact to MailChimp to cut costs. We then switched to Aweber because Mailchimp will not allow you to start an Autoresponder series on an imported list PLUS, as you mentioned, Aweber has much more robust measuring/management tools. However, people should be aware that Aweber requires imported subscribers to opt-in all over again.
So with these factors in mind, I had been staying put with Aweber because they met a number of these criteria. But I knew that I really wanted to up level my email marketing and put more customized sequences and automation into place so that the user experience could be much better, and I would have a clearer picture of my audience and what they want from me.
With that said, I’d like to offer up perhaps the most useful piece of advice that I think can really help you to create great content. It is simply this – be personable. You shouldn’t manufacture a personality (we can’t all be Johnny B. Truant or Ashley Ambirge), but don’t be afraid to let your true character shine through. Draw from personal experiences – use stories to bring your posts to life.

Most individuals usually look for the lowest priced services. However, you should also consider the quality too when choosing a product or service. As email marketing helps you make huge money through potential marketing, you should not really worry about spending a little more on the service that offers more features and better quality service. You should always opt for the best when coming to Email Marketing.


Aaron Danker is an established internet marketer with over 10 years of online experience. He provides high level turn-key solutions and website installation services for beginners and has recently turned to coaching to share his knowledge and expertise with dedicated students. Newbie Lessons is the result of years of training and common problems beginners face all condensed into one powerful and easy-to-use learning platform.
Looking for a place to start promoting your list? Look no further than the followings you already have established! If you’re actively creating and sharing content on a platform like Facebook or Twitter, try reaching out to your audience and encouraging them to sign up to your list. After all, they’re already finding value in the content you’re sharing. Now it’s time to take your relationship to the next level.
AWeber is a fantastic tool to have in your arsenal.  As well as all the features that we have listed above, you will be able to view detailed reports to see how your; opt-in, click-through rate, new subscribers, etc. are performing, setup slit testing to see which of your opt-in boxes works most effectively, manage all your subscribers and much more!
Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it so much more relevant and valuable to them. Personalization goes beyond sticking your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
This blog post is the third installment of our new series, The Ultimate Guide to Email Marketing. For eight weeks, we’re featuring a new article that covers a specific area of focus in email marketing! Last week, we wrote about planning your email marketing strategy. This week, it’s all about list growth! Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing.
Aaron Danker is an established internet marketer with over 10 years of online experience. He provides high level turn-key solutions and website installation services for beginners and has recently turned to coaching to share his knowledge and expertise with dedicated students. Newbie Lessons is the result of years of training and common problems beginners face all condensed into one powerful and easy-to-use learning platform.

Great post! I am new to online marketing, my business is actually only a month old and I too am using Aweber. I have found it really simple to use and I love the reports section. I am an analyst by trade so this is so up my street! I came across your post as I was interested to find out how Aweber compare to other autoresponders and if I’d made the right decision. Your post has told me I have. I will look forward to reading more of your reviews and tips.


Focus on design is what sets Campaign Monitor apart from other email marketing tools. With their tagline Your design is guaranteed to look amazing in every inbox on every device, their professionally-designed email templates will surely get your emails noticed and clicked by subscribers. Campaign Monitor also allows for conditional content in emails to customize the information for each of your contacts. Users love how it's a breeze to add contacts via bulk import, forms, and social networks through this email marketing software.
The Smart Passive Income Blog started in October 2008 simply as a place for me to report and talk about everything that was happening with my business at GreenExamAcademy.com. Starting an online business changed my life and saved my butt after getting laid off, and it was the least I could do to pay it forward and hopefully help others that had met struggles during the recession, too.
Now don't tell Aweber, but I signed up to every one of the lists I created in my account. I signed up with disposable email accounts. I signed up with Yahoo mail.  I signed up with Gmail. I signed up with abut half a dozen different accounts. Guess what?  Every email hit the inbox. Every. single. one.  When you are building your list, you HAVE to KNOW that the emails are going to stand every chance of being seen and opened by your subscribers.  Why else would you send emails right?
I have been using PLR products for some time now as an internet marketer to build my list and to sell. Some products are not easy to sell. And I now have a Ebook Store too that I am stocking with the latest products thanks to your course. This is the best training I have seen in quite some time. And they have over delivered! Better get yours now if you are serious about starting an online business. - Vince Atkinson
have you ever looked at convertkit.com. I read about it from Pat Flynn at smart passive income. He started on aweber and went to infusionsoft because thats what all the big guys use. It’s very expensive. Then he found convertkit and it sounds like it worked for him. I have tried both aweber and mailchimp in the past and I ended up not using either one because I found it pretty time consuming to get right. I guess my point is there are a lot more options than just mailchimp and aweber. Something to think about for an update to email marketing.
You will benefit from a range of tools when you use the email marketing service from Benchmark, with features such as the ability to add links, social media, and other interactive features to your marketing materials. You can also create surveys and send them out with the Benchmark Email marketing system, and this is part of the package which is not always the case with some competitors. - Joseph Raspolich
Use it as a lead magnet/free mini-course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini-course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini-course or a challenge like this, which makes it a very effective lead magnet.
Pop ups should be easy to close. Nothing is more annoying than having a pop up appear and you do not know how to close it. Sometimes your visitor may not be interested in what you have to offer and so will decline the offer by closing the pop up. If the ability to close the pop up is difficult, such as the exit link is not visible, you can lose visitors. Therefore make sure that your pop up can be easily closed to avoid losing readers.
This blog post is the third installment of our new series, The Ultimate Guide to Email Marketing. For eight weeks, we’re featuring a new article that covers a specific area of focus in email marketing! Last week, we wrote about planning your email marketing strategy. This week, it’s all about list growth! Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing.

The fundamental idea is to give people something that aligns with the type of subscriber you seek. For example, if you wish to have a list of SciFi readers, a free SFF short story, book, or character dossier would be very appetizing to the sort of people you wish to attract. It can’t be something they can get from anywhere (like an Amazon gift card) but instead something genuine that you have created.

Upon signing up there’s a skippable introductory video. AWeber has a bit more of a setup procedure than most ESPs; to get started, you’ll need to fill out information including the business address you want to feature on the bottom of emails, as well as any customizations you want to make to AWeber’s standard opt-in confirmation message. Once you’ve finished those basic configurations, you’ll be free to explore the program.
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