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Using the Personalize dropdown, you can insert custom snippets like your subscribers first name, or sign up date, and AWeber will automatically insert that data specific to each subscriber if we have it. If you collect first name, for example, you can send an email that says Hello Tom, or Hello Mary, or Hello John, depending upon who you’re sending to.
Earlier this year, I made a big decision to move my email list of more than 135,000 subscribers to Infusionsoft from AWeber, which I’ve used for the past five-plus years. Three months later, my email list now lives on a relatively new and rapidly growing platform called ConvertKit. [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.]
Do most people open your emails on desktop or mobile? Email messages opened on a mobile device have nearly doubled over the past 5 years, while emails opened on an internet browser have dropped 26% in that same timeframe, according to a study from Return Path. If you find your list trending toward mobile, too, then aim for short email subject lines (35 characters or less). (Not sure how your audience reads your emails? Services like Litmus and Email on Acid can track which devices your subscribers are reading their emails on.)
We also had our account blocked last year but they never told us why. We don’t sell anything via our newsletter. We don’t even talk about how to make money (that’s not our field). We write about business news and part of our CRM initiative. We sent several email inquiries to them. All were ignored. We ended up setting up a new account and reimporting all of our lists.
The tag is a bit of metadata added to a subscriber’s profile to track their activity or preferences. Tags can be used to keep track of purchases, what a subscriber is interested in (e.g. design vs. marketing), how engaged they are (clicked a link in a launch sequence) and where they were imported from. A subscriber can have an unlimited number of tags.
Focus on design is what sets Campaign Monitor apart from other email marketing tools. With their tagline Your design is guaranteed to look amazing in every inbox on every device, their professionally-designed email templates will surely get your emails noticed and clicked by subscribers. Campaign Monitor also allows for conditional content in emails to customize the information for each of your contacts. Users love how it's a breeze to add contacts via bulk import, forms, and social networks through this email marketing software.
Promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross-sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.
Under #2, be careful with popups or modals that cover other interactions, Google will now penalize this kind of activity on mobile. I suspect we’ll now see persistent banner style replacements on mobile (a strip across the top of the site that doesn’t scroll off the page or disappear until you close it or sufficient time has elapsed without interaction.)
Before you can send AWesome emails with AWeber, you'll need someone to send it to. The easiest way to begin building your list is to import contacts that have opted-in to your email list, or gave you permission to send them emails. These could be subscribers you've emailed from another provider, or a list of contacts that you've built through your business.
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