There were a lot of other options on the table for higher-level email marketing too, such as Ontarport (formerly known as Office Autopilot), but I remembered an Infusionsoft “sister” conference where I gave the keynote presentation in 2014 called PartnerCON and I met a lot of the staff over at Infusionsoft, which left me with a great impression of the company, so I decided to roll with it.
Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour of asking for the double opt-in to minimize spammers and assure permission (this is where a subscriber has to confirm via email that they do in fact want to receive information). It’s reasonably priced, and has many of the basic features needed to do good email marketing. MailChimp is comparable too – however, despite my love for their awesome branding, it lacks features that even Aweber has down. It’s great for a basic business owner.
Please note that my one star review is for Awebber itself, not this tutorial manual. I own my own personal internet domain. This allows me to create one-off email addresses, such as email@example.com In several instances where such one-off email addresses became jammed up by spam messages it turned out that the businesses to which I had submitted those one-off email addresses were Awebber customers. On one occasion both firstname.lastname@example.org AND email@example.com became clogged up by spam messages, while on another occasion both firstname.lastname@example.org AND email@example.com became clogged by spam messages. I thus have what I believe to be clear proof that somebody at Awebber is selling the email addresses from Awebber customers' email lists to spammers. My personal advice is thus to be extremely careful about using Awebber for any kind of email list management services.
Email marketing is such a critical component of business for most companies (with the rare exception) because you able to communicate with your audience in the place they spend a good chunk of time (their inboxes). You also have the added benefit of building an asset (an email list) that no external platform (I’m talking to you Facebook) can mess with.
ConvertKit has been very forthcoming with their business development, and they even publish monthly income and stats. You can see the latest here and their real-time numbers here. Nathan took the company from a struggling side hustle, to an ever-growing successful company in about nine months once he dedicated his attention to it and made it his focus (yes, this is why I always talk about the importance of focus!!).
Your material is easy to follow, easy to read, professional. Where do you get the creative juices to do all this stuff? I come back to your sites often and check out all the others as well. I don’t want to miss any new product that you put out there. Keep up the excellent work, keep on providing exceptional value for your customers’ buck, and may fortune smile upon you as you go about your life. - Danny Fortune
My new email sequences are up and running, and everything is happening behind the scenes like it’s supposed to, and I can track it all while it’s happening. As my lists continue to grow and my audience becomes segmented, I’m preparing for a number of projects that will come out before the end of the year. This work with my email list will definitely support the upcoming needs, and already I’m getting a ton of great feedback from all of you who have gone through these new sequences on my list.
Focus on design is what sets Campaign Monitor apart from other email marketing tools. With their tagline Your design is guaranteed to look amazing in every inbox on every device, their professionally-designed email templates will surely get your emails noticed and clicked by subscribers. Campaign Monitor also allows for conditional content in emails to customize the information for each of your contacts. Users love how it's a breeze to add contacts via bulk import, forms, and social networks through this email marketing software.
Make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses, and service providers. For example, it could consist of a series of educational videos, a sales video, and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite leads to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website.
Basic: Each week I send out an email about my latest podcast episode. Now, I create a rule that says that if they click on the link inside my email (sending them to my show notes page), they get tagged as Interest: Podcast. That means, should I ever want to send an email to those that I know are interested in my podcast, I can just select this tag. Easy.
Finally, you can optionally include “automations” with your broadcast. Automations are a simple way to automatically add or remove tags when your subscribers do certain actions, like open the email or click on specific links. Adding and removing tags are important when creating segments, or subscriber groups, and triggering automated email campaigns.