Send new subscribers a “welcome” sequence. This is the message that you send to people right after they subscribe to your email list. It could contain a link to your lead magnet for an easy download, a thank you for subscribing, or maybe a call-to-action to check out your most popular blog posts. Every email list needs a welcome series: don’t miss this chance to “woo” your new subscribers and turn them into loyal fans!
Linking campaigns can also come in handy if you want to do things like nurture prospects into loyal customers. If you host a contest to raise awareness of your brand and supercharge your list growth, you’ll then need to tell them more about yourself. After your welcome series, try leading them into an educational series about your business and product offerings.
On the flip side, Aweber’s method of managing followup emails allows me to know exactly which subscriber has received which follow up emails and when. With MailChimp, I really have no clue who has or hasn’t received a particular email. Overall, I kind of prefer Aweber’s method of managing follow-ups but it is basically a wash depending on your preference.
So you should review the product to see if it provides value for your subscribers. Does it work? Is it helpful? How is the support from the product creator? You are co-signing on all of this when you send that email to your list. As a newbie you still need to nurture and protect your list by emailing them frequently with more informative content. Just make sure this product meets your standards.
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After you have entered your "List Name" you will need to enter a "List Description." Here is where you will describe the kind of information you'll be sending from this list. There is a 400 character limit for the "List Description." Subscribers will see your "List Description" on the unsubscribe page if they ever go to unsubscribe from your list. Once you are done entering your "List Description" click the "Next Step" button.