With Constant Contact, you can build your email lists from your company website or even from your Facebook page. More than just an email tool, Constant Contact has plenty to offer apart from sending emails including managing blog content, event management, online survey tools, and coupon creation. It also offers a comprehensive set of real-time reports.
To start, you’ll have 700+ templates to choose from. There are some very nice layout customization options here, once you learn how to use them. AWeber uses both “sections” and “blocks” in its organization. Blocks are elements like text boxes, images, etc. Sections are the frameworks in which they exist. Most programs use similar organization, though they may use different terminology. The difference comes in your ability to edit or customize the sections themselves. In previous versions, the ability to customize elements like buttons was limited–you couldn’t change the text of buttons–but you now have the ability to easily customize those elements.
With your one person in mind, create an editorial calendar around those conversations and challenges they’re having. Try to work with one theme at a time, so that you can pull 3 or 4 of your posts into an ebook or slideshare later on. Writing in themes also helps brand your content because you can create a journey for your readers (almost like a free course).
Send new subscribers a “welcome” sequence. This is the message that you send to people right after they subscribe to your email list. It could contain a link to your lead magnet for an easy download, a thank you for subscribing, or maybe a call-to-action to check out your most popular blog posts. Every email list needs a welcome series: don’t miss this chance to “woo” your new subscribers and turn them into loyal fans!
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I have applied much of my knowledge of digital and online marketing. But I also continue to stay busy learning new ways to make money online. Even as I’m writing this I’m also testing and tweaking three additional tactics. So the process is never finished and we grind on a daily basis. Each challenge is an opportunity to learn and improve for the next round.
Automation is what’s going to help you turn leads into customers behind the scenes so you can focus on doing everything else you need to do to run your business. This is essentially the same as the email sequences I mentioned in phase one, only you’re using different tools and targeting subscribers and people who have opted in, so they’re warm leads rather than cold leads.
AWeber offers three email editors: a drag-and-drop WYSIWYG editor, a plain text editor, and an HTML editor for those who prefer to code their own emails. The WYSIWYG editor is pretty easy to use and allows for a fair degree of customization, though not quite as much as I would have liked. You can insert a simple “Click here” button, coupon, logo, or signature with the click of a button. Social share buttons are easy to generate once you link AWeber with your Facebook and Twitter account. Drafts are autosaved every two minutes, and you can see a list of previous versions (so that if you accidentally delete something, you can usually retrieve it).
Avoid jargon, buzzwords, and acronyms. Writing copy for emails or landing pages is different than writing the academic research paper. Marketers should cut down on flowery language wherever possible. Use a conversational tone. Check your text with the Hemingway App. Don’t worry; replacing big words with common synonyms won’t make you look uneducated. Most people in the United States read at a 7th-8th-grade level.
Slide in form – This is a less invasive form than a pop up, but still helps capture your visitors’ attention when they are scrolling through your content. As they make their way through your content, a slide-in form will appear about 3/4 down the page. This is the perfect time to get people who are engaging with your content to sign up for your list.
The Smart Passive Income Blog started in October 2008 simply as a place for me to report and talk about everything that was happening with my business at GreenExamAcademy.com. Starting an online business changed my life and saved my butt after getting laid off, and it was the least I could do to pay it forward and hopefully help others that had met struggles during the recession, too.
Pricing for InfusionSoft is also fairly different than AWeber. The interesting thing I discovered is that a lot of people—at least people who I spoke with—are hesitant to share how much they are billed. No one would tell me upfront, which led me to believe that Infusionsoft pricing depends on who you spoke with and what kind of deal you could get, and I was right.
Migration can actually be a major pain in the ass. Although according to aWeber my list was “substantially clean” but I still needed to get all my readers to reconfirm their subscriptions. After a week I’m still waiting for 70% of them to reconfirm. NOT happy. If I stuck to mailchimp I wouldn’t have had these problems. (Their support guys are good though.)
As you can see, these emails are scheduled to be sent to our subscribers after a certain amount of days of them being subscribed to us. We’ve more emails that are sent during this period too, and it means that once someone subscribes to our newsletter, they’ll receive consistent messages from us (but not excessively, or too little) from the very beginning.
I am using MailerLite and after reading your review I have jumped to read it’s Terms of Service, this is where I have found the difference between the two (more here: https://www.mailerlite.com/terms-of-service ). I often include affiliate links in my email marketing campaigns while actually promoting my own content and brand, everything has been fine so far and I am happy with MailerLite service overall. So my last question is if Aweber actually allows affiliate marketing altogether with affiliate links? I would appreciate your answer.
Yes, I believe you can save the subscriber list onto your computer with both services. While moving subscribers from Mailchimp to Aweber was relatively straightforward, it did take me quite awhile to move all of my autoresponders and port my entire setup to Aweber. So if you can afford it, I would simply start out with Aweber and stay with them instead of having to move later.
Tip: We often suggest that you mention what you’re going to talk about in your subject line. However, Nathan Latka of Heyo once told us in a webinar that he usually goes for a really short subject line that provokes curiosity. (He claims he has even used knock-knock jokes.) In the right context, something like “Hey …” can be surprisingly effective. The casual and familiar tone coupled with the slight recognition of your email address may be enough to prompt an open.
Price: Several users feel that the price is too high for many small businesses, especially businesses that don’t need all the bells and whistles AWeber has to offer. This is compounded by the fact that there’s no “dormant” mode; so long as your lists are in AWeber, you’ll need to pay the monthly fee based on your number of subscribers, whether or not you are actually sending emails. Some would like to see a low-price or freemium option for very small businesses.
Six tabs along the top of the screen direct you to Home, Messages, Subscribers, Sign Up Forms, Reports, and List Options. Some of these have drop-down options. Links to My Lists, My Apps, and Help, along with My Account, can be found in the upper right-hand corner. Your home page is an account overview which displays new subscribers, scheduled and recently sent messages and list stats.