Overall, our impression and experiences show that Aweber is easy to use, they have a great reputation, and they’ve been around for a long time. We have quite a few subscribers with Aweber since this is one of the first autoresponders we started using. Since we’ve been with them for a long time, we’ve also noticed their delivery can be iffy at times.
Do most people open your emails on desktop or mobile? Email messages opened on a mobile device have nearly doubled over the past 5 years, while emails opened on an internet browser have dropped 26% in that same timeframe, according to a study from Return Path. If you find your list trending toward mobile, too, then aim for short email subject lines (35 characters or less). (Not sure how your audience reads your emails? Services like Litmus and Email on Acid can track which devices your subscribers are reading their emails on.)
The usability of most of the site is actually not bad; I even like the design look and feel. However, the signup process is where I had (and am still having) trouble with. Just simply getting a reply from them on anything takes hours and hours, but when you look search usability and mailchimp.com, they are all kinds of busy writing blogs about their mobile usability testing and how great they are. So they are so focused on their mobile they forgot that the #1 focus should be getting new users fast, and keeping them with good support… what a JOKE! Mailchimp.com is usability and customer support FAIL!
Don’t hit a send button without proofreading and testing your campaigns. Email with spelling and grammar slips will feel rushed and will make you look unprofessional. Sometimes when you work on something for too long, it’s easy to miss small mistakes. Make sure that all links work correctly. I recommend that you always send a test email to a colleague or a friend to read it first. Or, take a break and come back to check your email later with a fresh mind.
As you can see, these emails are scheduled to be sent to our subscribers after a certain amount of days of them being subscribed to us. We’ve more emails that are sent during this period too, and it means that once someone subscribes to our newsletter, they’ll receive consistent messages from us (but not excessively, or too little) from the very beginning.
Migration can actually be a major pain in the ass. Although according to aWeber my list was “substantially clean” but I still needed to get all my readers to reconfirm their subscriptions. After a week I’m still waiting for 70% of them to reconfirm. NOT happy. If I stuck to mailchimp I wouldn’t have had these problems. (Their support guys are good though.)
So glad you stopped by and Congratulations on your new business! This truly is the time to be successful online. I agree Aweber has the best reports, there are so many ways to slice, dice and dissect the data to help your burgeoning business grow. I think people who have large lists would benefit even more from all the ways the data can be analyzed and how you can segment and streamline your lists. And compared to others, it’s inexpensive which means you can focus that cash outlay somewhere else if needed. That really is a huge help to those of us just starting out. I mean, who doesn’t like saving money? Let me know how I can help you get your business going, I’d love to help!
However, if you are willing to invest some money in your learning, I would heartily recommend that you stop reading immediately and grab yourself a copy of Start a Blog that Matters. This is an online course developed by the aforementioned Corbett Barr, and I cannot recommend it enough. I have been running through the course material over the last couple of months, and it has revolutionized my approach to blogging (which some of you may well have observed with interest).
Another thing about your list. Don’t worry when people unsubscribe — because they will. There are a variety of reasons so don’t take it personal. Maybe they’re just reducing the size of their inbox. Or perhaps they were just interested in your freebie offer. Chance are they were not going to buy from you anyway. Just keep providing quality content and those who join will far exceed those who choose to unsubscribe.
This is the absolutely best course I have ever found. It is packed full of tips and ways to learn to create your own products. Quick and easy videos give one all the information needed to start selling instead of buying all those shiny objects that drain you bank account. Cannot say enough good words about it! Going through it like crazy so I can finally begin selling my own products. - Cassandra Cholaki
The Autoresponder 2.0 is probably the most advanced feature that GetResponse launched a couple of months ago. With their new autoresponder feature we can now create message cycles that are timely and relevant — all adjusted precisely to subscriber needs and expectations and send them automatically. As a result the open and click are higher and hence lead to more conversions. - Ram Shengale
Thanks Aaron, Your products are always top notch! The helpful videos really supply many ideas on product creation and then ways to promote them. Pricing products has always been a problem, but not anymore, from learning how to discern a price to one-time-offers to making more profits, the videos are really a teaching tool! Everyone need these training! - JB Nova
We’ve changed email marketing from iContact to MailChimp and, just now, Aweber. We changed from iContact to MailChimp to cut costs. We then switched to Aweber because Mailchimp will not allow you to start an Autoresponder series on an imported list PLUS, as you mentioned, Aweber has much more robust measuring/management tools. However, people should be aware that Aweber requires imported subscribers to opt-in all over again.
Don’t sell sand in the desert. Even if you use an award-winning design and have the best deals on the market, you won’t be successful if you don’t get the right offers to the right people. One-size-fits-all messages are not effective or profitable. Imagine that you provide a free trial of your software although your subscribers are already your clients. Or, that you want to sell sausages to vegans.
To start, you’ll have 700+ templates to choose from. There are some very nice layout customization options here, once you learn how to use them. AWeber uses both “sections” and “blocks” in its organization. Blocks are elements like text boxes, images, etc. Sections are the frameworks in which they exist. Most programs use similar organization, though they may use different terminology. The difference comes in your ability to edit or customize the sections themselves. In previous versions, the ability to customize elements like buttons was limited–you couldn’t change the text of buttons–but you now have the ability to easily customize those elements.
Digital marketing is a sophisticated approach that businesses have to take into consideration to succeed online. Due to the development of different technologies, customers have shifted their attention to other devices, and to other forms of communication. It has forced businesses to rely on social media marketing, content creation, PPC campaigns, and email marketing.
I find the best way to get your free content online and to build relationships directly with your audience is with your own blog. There are tons of reasons to have your own branded space on these Internets. Remember our goal is to make money online. Long term we build a property with huge traffic, engagement and conversion it is an asset we can sell.
There are drawbacks, however, and they are threefold: first, the program seems to be falling behind on the social media front. Second, AWeber is a little on the pricey side, especially for businesses with very small lists (1000 and under). Once you hit the 2500-subscriber mark, costs are more in line with industry averages. The company has no send-based subscription plan, which means if you have a large list but send infrequent emails, there are probably better choices for you. Third, the company makes its free trial unnecessarily burdensome by requiring a credit card. This would be a minor issue if not for the fact that customers have reported complications with canceling the service.