A cool way to tease your email content is to syndicate your content on a platform like Medium or LinkedIn Pulse. Or, team up with an influencer in your space to help spread the word about the awesome content you’re sending through email. The more you promote yourself to relevant communities and groups, the more likely you are to keep your email list growing and growing.
However, if you are willing to invest some money in your learning, I would heartily recommend that you stop reading immediately and grab yourself a copy of Start a Blog that Matters. This is an online course developed by the aforementioned Corbett Barr, and I cannot recommend it enough. I have been running through the course material over the last couple of months, and it has revolutionized my approach to blogging (which some of you may well have observed with interest).
Now that the user is showing interest and has all the information about the product, he or she is ready to make a decision. At this point, the user is tying to make the decision to buy the product. Now the user is focusing more on the offerings and other benefits that he or she is going to get. As the company also knows that the user is going to get converted, they start instigating him or her with calls, webinars etc.
To start, you’ll have 700+ templates to choose from. There are some very nice layout customization options here, once you learn how to use them. AWeber uses both “sections” and “blocks” in its organization. Blocks are elements like text boxes, images, etc. Sections are the frameworks in which they exist. Most programs use similar organization, though they may use different terminology. The difference comes in your ability to edit or customize the sections themselves. In previous versions, the ability to customize elements like buttons was limited–you couldn’t change the text of buttons–but you now have the ability to easily customize those elements.
So glad you stopped by and Congratulations on your new business! This truly is the time to be successful online. I agree Aweber has the best reports, there are so many ways to slice, dice and dissect the data to help your burgeoning business grow. I think people who have large lists would benefit even more from all the ways the data can be analyzed and how you can segment and streamline your lists. And compared to others, it’s inexpensive which means you can focus that cash outlay somewhere else if needed. That really is a huge help to those of us just starting out. I mean, who doesn’t like saving money? Let me know how I can help you get your business going, I’d love to help!
AWeber finds a healthy balance between ease of use and robust functionality. There are some nice features — particularly in the autoresponder realm — but navigation is intuitive enough that I was able to perform basic tasks without looking up tutorials. When I did find myself at a loss and turned to the online help resources, I was quite impressed with the range and scope of guidance available.
Follow-Up Series (Autoresponders): In addition to one-time email blasts (called Broadcasts), AWeber allows you to create chains of autoresponders (campaigns). An example would be a welcome email which is sent to each new subscriber who signs up, then a series of weekly “How To” emails explaining the various applications of your product. You can set the interval between these messages to anywhere between 0 and 999 days. You can also start subscribers at different points in the cycle if you wish (so for instance, if you had a separate signup form for advanced flying widget users, you could start them on #5 of your series (“New Applications of Flying Widgets”) instead of #1 (“What is a Flying Widget?”). You can set up separate follow-up series for each list, and you can copy them between lists. You can even set it to stop sending messages once the email has been opened.
Let your recipients know what you want them to do (sign up for a trial, claim a discount, etc.). An ideal call to action should draw attention, be clear and, of course, be clickable. Design a big button, so it’s easy to click on mobile devices. If your email is long, add another call to action, so your subscribers don’t have to scroll to find it. Make a CTA copy compelling.
This guide will surely help you in creating your own sales funnel. Sales funnel is an important part of the business and is surely beneficial. All you have to remember is that the largest community of customers goes at the top and the final output comes at the bottom. So make sure that every step is followed consistently as it will help you reach desired business and sales goals.
While all of these tactics are excellent ways to make money using email marketing, they’ll most likely fall flat without some killer email copy or content to win over your potential buyers. Check out our FREE What to Write course. You’ll learn how to craft the perfect email for every layer of your funnel, and get 45+ email content templates to copy and paste.